This week marks the launch of our 2024 B2B Marketing Benchmark Report, a comprehensive annual report that looks at the state of the B2B marketing industry. The research identified 9 key characteristics of Marketing Leaders of tomorrow... how does your team stack up? You can access the full report and all of its insights here (Ungated) https://lnkd.in/e6VZnZsd #linkedinmarketing #futuretrends
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How are your marketing strategies measuring up against the market standards of 2024? Discover the top challenges and priorities of B2B marketing in the year ahead with the second annual INFUSE Insights Voice of the Marketer report. https://hubs.ly/Q02n3bdJ0 #b2bmarketing #ownyourfunnel #demandgeneration
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Things that feel scarier for B2B marketers than they should be... 👇 Reaching all your buying group. Turns out, reaching key decision-makers in B2B marketing is still a nightmare. According to the H2 iteration of our report, "The State of B2B Pipeline Growth" the challenge is alive and kicking. Thankfully, we have some solutions coming your way when we launch the full report in September. Stay tuned. 🎶 #B2BMarketing #PipelineGeneration #BuyingGroups
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How are your marketing strategies measuring up against the market standards of 2024? Discover the top challenges and priorities of B2B marketing in the year ahead with the second annual INFUSE Insights Voice of the Marketer report. https://hubs.ly/Q02mcjjs0 #b2bmarketing #ownyourfunnel #demandgeneration
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For all the B2B marketers in my network... Check out the best campaigns happening in the US right now by downloading B2B Marketing's Elevation Awards winners report. It's a great opportunity to gain insights into the inner workings of some industry-leading B2B marketing: https://okt.to/5bIPu4 #b2bawards #b2belevationawards #b2bmarketing
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Check out my latest industry insight piece!
Zion & Zion Associate Director of Client Services Ashley Scott discusses how voice-activated campaigns can help businesses dominate B2B marketing and stay competitive in a changing digital landscape. https://bit.ly/3BAz2KS #B2BMarketing #ZionandZion #DigitalInnovation #MarketingStrategy
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The B2B Marketing Benchmark reveals that as the #FoodandNutrition industry evolves, #B2Bmarketing teams must blend tried-and-tested methods with novel and experimental approaches to get ahead. Read our latest blog to discover the four key trends influencing the future of F&N B2B marketing communications and gain actionable insights to enhance your strategies https://shorturl.at/cNk6g
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Introducing "Eight Shifts for Successful B2B Marketing in Asia," a paper that addresses the intricate paradoxes within the B2B landscape. Providing actionable insights and thought-provoking tips, as well as practical guidance on eight strategic shifts, B2B brands can bridge the gap between businesses and buyers effectively. 💌 Download your copy here: https://lnkd.in/gQKwxPuj #OgilvyB2B #OgilvySG #b2bmarketing
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2024's B2B marketing is set to prioritize efficacy over efficiency, prioritizing outcome-driven strategies and innovation to achieve transformative growth. With the loss of third-party cookies and other market changes, companies will need to think differently. Check out this great read to learn more: https://rb.gy/ww84zd. #B2BMarketing2024 #MarketingEfficacy #InnovativeStrategies #OutcomeDriven #TransformativeGrowth #techtarget #1stpartyintent
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The Elevation Awards this year showcase some of the best campaigns going on in US B2B marketing right now. Check out the winners! Download the report to get a look at the inner workings of some industry-leading B2B marketing: https://okt.to/8TMoAj #b2bawards #b2belevationawards #b2bmarketing
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Excited to share Motion is ranked #8 fastest growing B2B marketing firm in B2B Marketing’s “2024 US Agency Benchmarking Report.” Liz Brohan, Motion's Chief Growth Officer shares three hot trends to help accelerate your growth. Learn more: https://bit.ly/3KhrrSB #AgencyInMotion
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