Ankona Capital’s Post

"Email marketing is one of the most effective channels for businesses to connect with people and drive conversions. But, to truly succeed in this space, the whole operation needs to adopt an audience-centric approach." —Ashley Budd and Dayana Kibilds The WHOLE operation needs to adopt an AUDIENCE-CENTRIC approach. It's been a joy to preview Mailed It! Purchase a copy for yourself and your colleagues, especially those you've been gently encouraging to coordinate email strategy—confirmation can be your friend. #EmailMarketing #Communications #EmailStrategy #HigherEd #HigherEdCommunications #HigherEdMarketing

📣We know you have burning questions about email marketing and the contents of that elusive marketing funnel. So what are you waiting for? Click here https://bit.ly/40CpcR7 to secure your spot! ⏰  P.S. We're addicted to coffee, too, so we know we're gonna get along great 🤤. #author #authors #authorwebsite #authorcommunity #businesscoach #coachonline #healthcoach #mindsetcoach #consultant #marketingconsultant #website #websitetemplates #websitedevelopment #websitebuilder #websitedesigner #newwebsite #digitalmarketing #digitalmarketingtips #digitalmarketingexpert #digitalmarketingstrategy #wordpressdesign #profitablebusiness #targetaudience #idealmessage #highconversion #websitemessaging #websitemanagement #websiteplatforms

That's my manager! She has brought such a wealth of knowledge to HubSpot, and is sharing some of it with you in this article. Check out her top tips for #deliverability: "Ok top tips: -Be a smart marketer! Segment and tailor your messaging, apply creative approaches that resonate, be intentional and memorable with your tone and cadence. -Set and manage expectations from hello. Tell subscribers what to expect and how often and let them snooze when their interest wanes. -Permission isn't granted forever. Low response, unsubscribes and complaints are your subscribers telling you they need a break...or a break up. Proactively sunsetting non responders is key to inbox. - Can I add a fourth, because why not? Use every tool you can get your hands on. SNDS, Google Postmaster, bounce logs, your ESP reporting, third party data, alerting on reputational signals like blocklistings, email geeks and women of email and other communities. It's not always cheap (but sometimes it's free!) and you have to know how to interpret the data, but it will all provide perspective to round out your world view and get you to resolution faster."

Happy December! The holiday rush is on, and the countdown to the end of the year has begun. What's left on your to-do list for 2023? Let's tackle this last month of the year with determination, dedication, and motivation. ✅ Start with this story, NEW from the December issue: Reaching new and old customers keeps service consistent at your shop. Three shop owners share their tactics for marketing and outreach. https://ow.ly/9rHV50QeoFy

🎙️ New Episode Alert: Debunking Email Marketing Myths with AI Fun! 🤖📧 Hey there, marketing wizards! ✨ In this episode of Imperfect Marketing, I dive deep into the world of email marketing metrics and bust some myths along the way. And guess what? We’re kicking things off with a fun AI-generated nursery rhyme! 🎶 Join me as I explore: - The real story behind open rates and why they aren’t the ultimate success metric - The importance of clicks, conversions, and the health of your email list - Practical tips and strategies to boost your email marketing game Discover how to navigate through the data without all the fuss and focus on what truly matters in your email campaigns. Ready to transform your email strategy? Tune in now! 🚀 🎧 https://lnkd.in/eicppGpu 🎥 https://lnkd.in/eshC-zAs #EmailMarketing #DigitalMarketing #MarketingTips #ImperfectMarketing #KendraCorman #AIFun

Do you like free stuff? Do you need help with marketing and marketing any tonunderstand your target audience better!? Then check out this awesome SaaS platform coming to market soon and get access to their 30 day free trial! #freetrial #EmailMarketing #ContentMarketing #SubscriptionModel #TargetAudience #ProductTesting #RelevantReach #FreeTrial #InnovativeTool #MarketingPlatform #AudienceEngagement

Most people miss out on easy wins by ignoring this one crucial metric... These two angles for a client performed similarly at lower volumes, so we decided to run each one to 1000 leads to get a true winner. Our winner is clear: 1-in-69 positive reply rate vs ~1-in-200 (still solid!) This again illustrated to me how important it is to track your leads-per-positive-response rate religiously. It's the purest signal of whether your messaging is hitting the mark. Without closely monitoring it, you're essentially flying blind. Every positive reply could lead to a booked meeting and a new deal. Miss out on ten positive replies and you may have just bypassed 2-3 new clients. If we ran both these angles to another 5000 leads, campaign A would bring us 47 more positive responses than campaign B. Forty-seven. Whether you're reaching out manually or have a system set up, if you don't have a tight grasp on the number of people you need to reach out to to get a positive response, you're leaving money on the table. Period. I’m just mad we lost out on ten positive responses by running this test 😭

There's about 20 ways of outreach, this 1 worked the best for me... This got me clients for all the businesses I ran and for clients. 3 parts to it: 1. Warm Up - Turn them from cold to warm 2. Voice note/Super personal message 3. Follow up. Follow up and Follow up. Put in the comments what outreach method worked for you?

Email marketing campaigns should be simple, straight to the point, and easy to read.