Anna Jankowska’s Post

In this environment where every business function is being asked to do more with less, this is especially true of marketing and sales. Business leaders want to see clear paths from these investments in terms of revenue and margin growth. But for many companies, these growth connections are hard to come by. A few of my colleagues share some of our research around why these breakdowns are occuring and immediate shifts you can make to tighten the connections between marketing investments and growth. #growth #marketing #brandtodemand #demandmarketing #experience #customercentricity #operatingmodels #culture https://prophet.smh.re/77A

Navigate your #profitability challenges with precision. Start maximizing profits today with 6 commercial levers. Download the whitepaper now: skp.link/9xk While the market outlook improves cautiously, companies still face profitability challenges. Business leaders point to #profitpressure from declining demand, rising costs, or both. Most companies should steer towards profitable growth areas to ensure short-term profitability. Achieving this entails focusing on six key levers around the topics: #portfolio, #pricing, and #sales. 💹 Business leaders can maximize profitability using our #manageforprofit framework, featuring 6 pivotal commercial levers including roadmaps for immediate impact. You can gain access here: skp.link/9xk 6 commercial levers to manage for profit 1. Ensure profitable portfolio build-up and fit with customer needs 2. Offer less expensive alternatives to retain customers and profitability 3. Address pricing outliers 4. Tighten the promotion and discounting policy 5. Redesign your commercial model to fit the future, and leverage digital tools 6. Enable your sales and customer success teams 🔗 Download our whitepaper now and take the necessary actions for a profitable future: skp.link/9xk

We like to celebrate #SmallBusinessSaturday and support #smallbusiness leaders everywhere by sharing powerful #marketinginsight for busy #business leaders & #marketers. Check out our #marketingtip of the day: Rethinking Work Management across the Consumer Goods industry Are you a #smallbusinessowner looking for more #insight into #marketing, #sales, #business, #tools, tips & tricks? Well, be sure to follow us for more! We post digestible pieces of content daily for busy #entrepreneurs and #marketing professionals.

If you want to navigate your #profitability challenges with precision, you can leverage 6 commercial levers. 🎯 Download our newest whitepaper now: skp.link/9xk   While the market outlook improves cautiously, companies still face profitability challenges. Business leaders point to #profitpressure from declining demand, rising costs, or both. Most companies should steer towards profitable growth areas to ensure short-term profitability. Achieving this entails focusing on six key levers around the topics: #portfolio, #pricing, and #sales.   💹 Business leaders can maximize profitability using our #manageforprofit framework, featuring 6 pivotal commercial levers including roadmaps for immediate impact. You can gain access here: skp.link/9xk   6 commercial levers to manage for profit 1. Ensure profitable portfolio build-up and fit with customer needs 2. Offer less expensive alternatives to retain customers and profitability 3. Address pricing outliers 4. Tighten the promotion and discounting policy 5. Redesign your commercial model to fit the future, and leverage digital tools 6. Enable your sales and customer success teams   🔗 Download our whitepaper now and take the necessary actions for a profitable future: skp.link/9xk

Could financial literacy be the missing piece to your business success? 💸 Here’s why it matters, especially in retail: 📈 Budgeting: A solid budget keeps expenses in check and profit margins healthy. For retailers, this means having funds available for strategic investments, like seasonal stock or store improvements, without compromising day-to-day operations. 📈Forecasting: Accurate forecasting lets you predict sales trends and prepare inventory accordingly. By understanding when and where demand will peak, retailers can prevent both overstock and stockouts, reducing waste and boosting customer satisfaction. 👨💼 Informed Decision-Making: Financial knowledge allows leaders to make sustainable choices, such as expanding product lines based on data rather than guesswork. This leads to smarter growth strategies and fewer costly missteps, setting a strong foundation for long-term success. How do you prioritize financial education in your business? Share your insights below! #FinancialLiteracy #RetailSuccess #BusinessGrowth #Leadership #InformedDecisions #Quickread #usefultips

🎯 Navigate your #profitability challenges with precision. Start maximizing profits today with 6 commercial levers. Download the whitepaper now: skp.link/9xk While the market outlook improves cautiously, companies still face profitability challenges. Business leaders point to #profitpressure from declining demand, rising costs, or both. Most companies should steer towards profitable growth areas to ensure short-term profitability. Achieving this entails focusing on six key levers around the topics: #portfolio, #pricing, and #sales. 💹 Business leaders can maximize profitability using our #manageforprofit framework, featuring 6 pivotal commercial levers including roadmaps for immediate impact. You can gain access here: skp.link/9xk 6 commercial levers to manage for profit 1. Ensure profitable portfolio build-up and fit with customer needs 2. Offer less expensive alternatives to retain customers and profitability 3. Address pricing outliers 4. Tighten the promotion and discounting policy 5. Redesign your commercial model to fit the future, and leverage digital tools 6. Enable your sales and customer success teams 🔗 Download our whitepaper now and take the necessary actions for a profitable future: skp.link/9xk

🎯 Navigate your #profitability challenges with precision. Start maximizing profits today with 6 commercial levers. Download the whitepaper now: skp.link/9xk While the market outlook improves cautiously, companies still face profitability challenges. Business leaders point to #profitpressure from declining demand, rising costs, or both. Most companies should steer towards profitable growth areas to ensure short-term profitability. Achieving this entails focusing on six key levers around the topics: #portfolio, #pricing, and #sales. 💹 Business leaders can maximize profitability using our #manageforprofit framework, featuring 6 pivotal commercial levers including roadmaps for immediate impact. You can gain access here: skp.link/9xk 6 commercial levers to manage for profit 1. Ensure profitable portfolio build-up and fit with customer needs 2. Offer less expensive alternatives to retain customers and profitability 3. Address pricing outliers 4. Tighten the promotion and discounting policy 5. Redesign your commercial model to fit the future, and leverage digital tools 6. Enable your sales and customer success teams 🔗 Download our whitepaper now and take the necessary actions for a profitable future: skp.link/9xk

📊 How Are You Enhancing Commercial Agility in Your Business? Commercial agility is essential for thriving in today’s fast-paced markets. Whether it’s adapting to change, innovating, or empowering your team, there’s always room to grow. 🔍 What’s your top focus area for enhancing agility in your business? 💡 Investing in Team Skills (e.g., sales, negotiation, customer engagement) 🔄 Streamlining Processes (e.g., faster decision-making, better tools) 📊 Using Data to Drive Decisions (e.g., market trends, customer insights) 🚀 Fostering Innovation (e.g., encouraging creativity, testing new ideas) Let us know where you’re focusing your efforts, and feel free to share how it’s working for you in the comments. Want to dive deeper into building commercial agility? 📬 Subscribe to the Commercial Edge Newsletter for actionable strategies here: https://lnkd.in/eX7tSJDZ 📅 Ready to make a change? Book a Discovery Call with Nick Adams, FMCG Profit Coach to transform your business today: https://lnkd.in/efp2nqgq Let’s unlock agility, accelerate your business growth and drive profit... hashtag #CommercialAgility hashtag #BusinessStrategy hashtag #Leadership

🎯 Navigate your #profitability challenges with precision. Start maximizing profits today with 6 commercial levers. Download the whitepaper now: skp.link/9xk While the market outlook improves cautiously, companies still face profitability challenges. Business leaders point to #profitpressure from declining demand, rising costs, or both. Most companies should steer towards profitable growth areas to ensure short-term profitability. Achieving this entails focusing on six key levers around the topics: #portfolio, #pricing, and #sales. 💹 Business leaders can maximize profitability using our #manageforprofit framework, featuring 6 pivotal commercial levers including roadmaps for immediate impact. You can gain access here: skp.link/9xk 6 commercial levers to manage for profit 1. Ensure profitable portfolio build-up and fit with customer needs 2. Offer less expensive alternatives to retain customers and profitability 3. Address pricing outliers 4. Tighten the promotion and discounting policy 5. Redesign your commercial model to fit the future, and leverage digital tools 6. Enable your sales and customer success teams 🔗 Download our whitepaper now and take the necessary actions for a profitable future: skp.link/9xk