A.N. Publishing’s Post

My conversation with Rick Howe has posted today. We talk about viewers' usage of FAST channels, and their reaction to advertising in video streaming. Check it out! :-)

Imagine increasing reach and better managing frequency with your political ads during debate season. It's possible with an audience-first approach and incorporating programmatic CTV into your media strategy. Learn more about how CTV helps you reach more of your audience and at the right frequency with 'Political Media Remix 2.0.' #digitalmarketing #politicalcampaigns #programmatic #wearemiq

#TalkBackToTelevision, sponsored by Operative and Leap Media Group LLC, welcomes Mark Loughney from Hub Entertainment Research. Mark takes us through Hub’s research report on viewer perceptions of #FAST Channels (hint: it’s not all about price) and industry misconceptions about why FAST Channels are growing. And we also touch on viewer acceptance of ads on FAST Channels, and how audiences are more likely to accept advertising on channels with a defined theme and audience target (e.g. #TurnerClassicMovies) vs. general interest channels (e.g. #TBS). Interesting research. Great guest.

If you're wondering: ⏲ How has US media consumption evolved over the last five years? 📺 How rapidly are older Americans switching to streaming video? 📰 Is social media set to usurp TV as the primary source for news? 📈 Which social media channels are trending upward? 🧓 👦 How does the choice of messaging apps vary across age groups? 📺 Which Americans are most ad-adverse, and among those receptive to advertising, where’s the best place to reach them? Well then this report is for you- download here 👇 and find out the answer to the se and much more! #YouGov #mediatrends #Insights #US

It is time for many in media to rethink their mix. The research conducted in the broadcast industry is now conclusive finding that radio is growing, and TV is shrinking. "Radio now boasts a 12% larger average audience than TV among 18-49-year-olds". With both digital and radio, this is an exciting time! #radio #radioadvertising #digitaladvertising #cmgtulsa #nielson

Local linear TV advertising is still posted with CPPs rather than the CPMs they are sold on. Why? This is one of the challenges of creating ROI from local news FAST Channels. Great story, Janet Stilson on TVNewsCheck. #media #local #advertising

Broadcast Channels on Instagram are the newest way to connect with your audience 📲 Check out why you need to start making a Broadcast Channel a key part of your Instagram strategy 📈

Report: Audience for FAST channels will grow by 5.4%. The Roku Channel will take the lead as free ad-supported TV channels increase their viewership 5.4% this year, reaching at least 111.5 million people, eMarketer predicts. Researcher Gavin Bridge says the number of unique FAST offerings will also increase, reaching 1,943 this month. Media Play News (5/20) http://ow.ly/E38J105tU2n

If you’re wanting to reach the most engaged audience for your business, there are plenty of reasons why radio marketing is highly effective. But if you need another reason, this article might help you consider it stronger: https://lnkd.in/e_5ptZ8i "...radio has an overall 82% weekly reach, outperforming Connected TV at 75% and linear TV at 74%. Notably, the youth demographic, ages 12-17, spends an average of 4 hours and 33 minutes daily on radio, surpassing their 2 hours and 53 minutes of daily TV watching".

📢 New blog series just launched!    The first installment of our six-part MediaPost series, “Think Global, Act Local: Why Local Advertising Is Having Its Moment,” is now live! Discover how advertisers are harnessing local data across streaming and broadcast platforms to supercharge national campaigns and elevate audience engagement.    Ann Pero Hailer, President of Broadcast at Locality, emphasizes the game-changing role of local messaging: “Whether you're engaging passionate sports fans or swaying key voters in a battleground state, it’s all about creating connections that matter.”    From driving voter action on critical issues to capturing the attention of sports audiences during live events, local strategies are the powerhouse behind deeper, more impactful engagement.    👉 Read the full article here >> https://bit.ly/4dwl4H4    Stay tuned for Part Two of the series, where we’ll dive into how to maximize reach and amplify brand messaging in local markets. #WeAreLocality #LocalAdvertising #MediaPost #Broadcast #Streaming #AdvertisingSolutions #DigitalMarketing #AdTech #VideoAdvertising #BroadcastTV #StreamingTV #MarketingInnovation #AdvertisingInsights #LocalAdvertisingMadeEasy