Antavo Loyalty Cloud’s Post

👂 Tune in to our very own loyalty expert Mike Brinn on the 30th episode of the Loyalty Series Podcast by Antavo Loyalty Cloud 🎤 Mike highlights the LEGO Group’s shift from a VIP program to LEGO Insiders, which integrates community, family activities, and in-store events, and CORAL's loyalty program that offers immersive, non-points-based experiences, allowing customers to feel like "owners for a day." 🔑 A sneak peek into Loyalty Stories 30: - 🤝 The importance of focusing on customer empathy and tailoring programs to meet unique brand needs. - 👀 Why transactional-only loyalty programs often fail - ✅ The importance of sustainability and how brands are incorporating eco-friendly elements into loyalty programs 📢 Ready to hear more? You can find the full episode on all your favorite podcast platforms: - Listen on Spotify: https://lnkd.in/dQFBT5sM - Listen on Apple: https://lnkd.in/dAz4wAiH - Watch on YouTube: https://lnkd.in/dfM7dSTt #LoyaltyStories #LoyaltyStoriesPodcast #LoyaltyPodcast #LoyaltyPrograms

Welcome to episode 154 of the Marketing Freaks Podcast 🎙️ In this episode, we're joined by Zack Wragg, Head of Global Optimisation and Development at Merlin Entertainments. Jon and Zack get into the detail around multiple challenges, from understanding and fulfilling customer needs, to managing the delicate balance between individual attraction brands and the overarching group brand, and the strategies employed to maintain global consistency while allowing for local adaptation. This episode is brimming with advice and insights particularly beneficial for marketers working within the entertainment industry and those marketing global brands and legacy brands. KEY TAKEAWAYS: 💡Learn how Merlin Entertainments manages the Marketing for both the global brand, and the individual attractions. 💡How to Merlin recognise different segments and how to target them effectively, based on age and preferences to ensure that attractions evolve with the customer lifecycle, to remain competitive. 💡How Merlin Entertainments are planning to achieve global consistency whilst allowing for local adaption, both online and offline. 💡Gain insight into how to streamline the customer experience both online and offline, from booking your tickets, pre, during and post visit. And the different opportunities for innovation within that. 💡Advice for people who are trying to bring in new ideas and ways to innovate, and how to get buy in from your stakeholders. 💡Understand the importance of the customer experience and the best ways to achieve customer loyalty. Listen to the full episode on your preferred platform here: https://bit.ly/3TCPTls #customerexperience #globalbrand #businesspodcast #marketingpodcast

🔊This week, on the Loyalty Stories Podcast our Technical Partner Manager Gabor Vigh welcomes Mara Kelly, Vice President and Analytics Strategy Lead at Acxiom. Follow the conversation to find out which ones are Mara’s favorite loyalty programs, why creating a pilot version can be useful, and how leveraging customer insights the right way can impact the success of a loyalty strategy. 🔑Key Takeaways from Loyalty Stories 03: - 💅 What are the secrets to SEPHORA’s successful loyalty program - 🪁 How did the “vision first, implement next” approach pay off with the Toys"R"Us program - 🤓 A loyalty vendor’s willingness to invest in new ideas and features is key for future success 📢Ready to hear more? You can find the full episode on all your favorite podcast platforms:  - Listen on Spotify: https://lnkd.in/dMEbYuUh - Listen on Apple: https://lnkd.in/dj3wsqUQ - Watch on YouTube: https://lnkd.in/d8UDRuET 🎧 New episodes every Tuesday! Don't forget to tune in by setting up the podcast notifications! And if you like it, subscribe and give us a 5-star review! Looking for more insights? Download Antavo’s Global Customer Loyalty Report 2024! Link in the first comment. 📥 #LoyaltyStories #LoyaltyStoriesPodcast #LoyaltyPodcast #LoyaltyPrograms

If you want to know more about how companies like United Airlines and Verizon are using loyalty programmes to super-serve their customers, make sure you check out the latest episode of the 'Loyalty Stories Podcast' from Antavo Loyalty Cloud. Find out more below! ⬇️ 🎧

🎙 Make sure you check out the latest episode of Antavo Loyalty Cloud’s #LoyaltyStories podcast for an in depth discussion and some invaluable insights on loyalty and customer engagement. Tune in now for inspiration and actionable strategies! #Podcast #CustomerEngagement #CustomerLoyalty 🎧

A great new episode of the #LoyaltyStoriesPodcast from Antavo Loyalty Cloud. Want to hear the secrets behind brands like SEPHORA and Toys"R"Us' loyalty programs? Listen below! 🎧 ⬇️ #LoyaltyStories #Loyalty #LoyaltyPrograms #CustomerLoyalty

Are you just another retailer bombarding your customers with irrelevant offers when it comes to personalising their experience? 🤔 In today’s retail landscape, every customer interaction is an opportunity to build loyalty. Effective personalisation goes beyond generic offers; it's about creating meaningful connections. When paired with a true understanding of customer needs and interests, personalisation can: 💰 Increase lifetime value ✨ Drive engagement beyond purchases 🔑 Build trust as a partner in their goals However, getting it wrong can lead to frustration and erode the trust you've worked so hard to build. 😩 Tune into our latest podcast episode (link in the comments), where Jonathan Haywood shares tips on keeping customers at the heart of your strategy. 🎧 🎙️ His key insight? Truly understand customer needs before making recommendations—sometimes, it's as simple as asking! #TheRetailSpotlight #refive #Podcast #CustomerExperience #RetailTech #RetailInnovation

🎙️ Tune in to the latest episode of Twins Talk as we explore the intricacies of brand value and the importance of understanding your brand DNA! Download and Listen Now! Spotify: https://spoti.fi/49zH8iX Apple Podcast: https://apple.co/3P0n80N 🌟 Join Danny and David for a deep dive into the fundamentals of branding and discover how cultivating a strong brand identity can drive success and foster customer loyalty. Key Takeaways: 🔍 Unlocking Brand Value: Learn why brand value goes beyond mere recognition and how it influences consumer behavior and purchasing decisions. 🧬 Decoding Brand DNA: Explore the three essential components of brand DNA – self-awareness, defined goals, and consistent growth – and understand how they shape your brand identity. ✨ Building Brand Loyalty: Discover how brands can influence perceptions, strengthen connections with customers, and cultivate lasting loyalty. 📝 Take Action: Empower yourself to refine your Mission Statement and Elevator Pitch, and embark on a journey of self-discovery and brand refinement. 🎧 Join us as we delve into the fascinating world of branding and equip yourself with the insights and tools needed to elevate your brand to new heights! 🚀 Don't miss out – listen to the episode now! #BrandValue #BrandDNA #BrandingStrategy #KeepSpeaking

START WITH THE EMOTIONAL RESPONSE YOU WANT TO ELICIT 🧠💭 In our latest podcast episode, Matt Landau shares insightful strategies on how hospitality operators can gain a competitive edge by harnessing the power of emotional engagement. Learn why evoking strong feelings in your customers can transform the experience you deliver and set you apart from the competition. 🔑 Key Takeaways: - EMOTIONAL IMPACT: Crafting messages that resonate emotionally with your audience can dramatically enhance how they perceive and interact with your brand. 🔁 - BEYOND BASIC MESSAGING: Avoid bland, uninspiring content on your platforms. Aim to evoke feelings like excitement, warmth, or even awe to create memorable experiences. 💥 - CUSTOMER EXPERIENCE: Compare the emotional responses elicited by your favorite local restaurant versus a generic chain. Strive to replicate the personal touch that makes customers feel valued and welcomed. 🍽️ - STRATEGIC EMOTIONAL RESPONSES: Start by identifying the specific emotions you want to evoke. Whether it's making customers feel adventurous, relaxed, or delighted, tailor your communications to achieve these emotional goals. 💡 Matt emphasizes that in the hospitality industry, the key to standing out isn't just about what you offer but how you make your customers feel. Integrating emotional depth into your messaging can lead to more effective marketing and deeper customer loyalty. 👉 Tune in to the full episode! 🎥 YouTube: https://bit.ly/4aYaCYn 🎧 Spotify: https://bit.ly/3QpGSf4 🍏 Apple Podcast: https://apple.co/4dkgOeY 🔗 Other platforms: https://bit.ly/47j0fgg #HospitalityIndustry #CustomerExperience #EmotionalEngagement #BusinessStrategy #MarketingTips

START WITH THE EMOTIONAL RESPONSE YOU WANT TO ELICIT 🧠💭 In our latest podcast episode, Matt Landau shares insightful strategies on how hospitality operators can gain a competitive edge by harnessing the power of emotional engagement. Learn why evoking strong feelings in your customers can transform the experience you deliver and set you apart from the competition. 🔑 Key Takeaways: - EMOTIONAL IMPACT: Crafting messages that resonate emotionally with your audience can dramatically enhance how they perceive and interact with your brand. 🔁 - BEYOND BASIC MESSAGING: Avoid bland, uninspiring content on your platforms. Aim to evoke feelings like excitement, warmth, or even awe to create memorable experiences. 💥 - CUSTOMER EXPERIENCE: Compare the emotional responses elicited by your favorite local restaurant versus a generic chain. Strive to replicate the personal touch that makes customers feel valued and welcomed. 🍽️ - STRATEGIC EMOTIONAL RESPONSES: Start by identifying the specific emotions you want to evoke. Whether it's making customers feel adventurous, relaxed, or delighted, tailor your communications to achieve these emotional goals. 💡 Matt emphasizes that in the hospitality industry, the key to standing out isn't just about what you offer but how you make your customers feel. Integrating emotional depth into your messaging can lead to more effective marketing and deeper customer loyalty. 👉 Tune in to the full episode! 🎥 YouTube: https://bit.ly/4aYaCYn 🎧 Spotify: https://bit.ly/3QpGSf4 🍏 Apple Podcast: https://apple.co/4dkgOeY 🔗 Other platforms: https://bit.ly/47j0fgg #HospitalityIndustry #CustomerExperience #EmotionalEngagement #BusinessStrategy #MarketingTips