Antenna’s Post

Assume live is dead for younger audiences at your peril - It’s all about figuring out how to unlock new value from live rights. Last week saw Juventus Football Club as the latest rights-holder to try Gen Z focused live content during their Juventus vs Juventus Next Gen match. They worked with 4 creators from their Creator Lab to bring alternative views and commentary to the match alongside the broadcast view. This is part of a movement I call ‘Decentralised Streaming’. It’s made up of 3 parts: 1. Execution: Creator-led watch-alongs that offer alternative perspectives on traditional broadcasts. 2. Personalisation: Tailoring the viewing experience in this case direct interaction between the creator and their audience via the live chat. 3. Distribution: Embracing a multi-platform approach that prioritises discovery and accessibility - in this case across 4 creator platforms. Ultimately it’s the power of fan-led content and the changing landscape of sports media. We are seeing rapid growth in this space and predict we’ll see more sports organisations, broadcasters and brands start to take notice of this. The results? From the Juventus team themselves “easily over 5X viewership and engaged new international audiences.” Nice work Mike Armstrong, Marco Castellaneta and team P.S At Dizplai we LIVE for helping brands, broadcasters and sports organisations unlock future forward ways to engaged younger audiences using live content. DM me to find out more.

The fragmented media landscape initially boosted sports organizations, but scattered audiences pose many challenges in the whole ecosystem. #Broadcasters: Want platform-neutral rights to reach fans everywhere. #RightsHolders: Prefer platform-specific deals to maximize competition. Understanding demand #segmentation across viewer groups is crucial so fans can be reached on their preferred platforms. And you know what? At Nielsen we can help you with that! DM to learn more. #sportsmarketing #media #content #strategy #sports #broadcast #nielsen #nielsensports #audience #fans

🎙️🏀 #WomenInSports Audio networks are betting big on the power of women’s sports content Women’s sports have surged in popularity and many brands are aiming to increase their investment this year. A new audio network from iHeartMedia and Deep Blue, announced in April, reflects the opportunities for advertisers in the sometimes-overlooked audio channel. A recent report found that the majority of sports fans surveyed listen to audio sports content, and the majority of audio sports listeners trust products used by their favorite athletes. #Marketing #MarketResarch #Sports

Who says Alternative Broadcasts Are Just for Kids? ❌ With the recent successful experiments from National Football League (NFL), Nickelodeon and National Hockey League (NHL), Disney Streaming it’s easy for people to think alternative watch alongs will just be for children, but this couldn’t be further from the truth. In fact, in the quest to retain live viewers, I think we’re on the brink of deeper experimentation in how sports are consumed, one that extends to all demographics. A movement I call ‘Decentralised Streaming’. Decentralised Streaming will be made up of 3 core components: 1. Execution: Beyond just 3D enhancements, this includes creator-led watch-alongs that offer fresh perspectives on traditional broadcasts (think Sky Sports Fanzone, reimagined). Creator Sports Network have been doing some cool experiments in this space, using ‘non-traditional’ streamers to reach new audiences. 2. Personalisation: Tailoring the viewing experience with customised graphics, data, and audience interaction, making each stream uniquely engaging. 3. Distribution: Embracing a multi-platform approach that prioritises discovery and accessibility. Certainly from what I’m seeing at Dizplai, I think challenger sports right-holders have a window to embrace this movement. #sportsbiz #sportsmarketing #sportsindustry

📺 A few insights about US Hispanics & #Streaming ⬇️ US Hispanics account for 20% of the total US population and represent the 5th largest GDP in the world. But how are the #broadcasters & #streaming companies addressing this demographic? ⬇️ 3 key points from my latest research highlight for Dataxis - article below. 🌎 1 -  Historic Hispanic Content Providers Diverge on their Streaming Strategy A telenovela powerhouse in the US, #Telemundo is known for its eponymous TV network. Its digital extension takes the form of the Telemundo Hub on Peacock, which allows the company to benefit from the service’s massive scale (34M subscribers).    But if you think #SVOD for US Hispanics, ViX comes top of mind. TelevisaUnivision’s service offers a #hybrid subscription model, spanning from #AVOD and ad-supported to ad-free tiers (viewership funnel). But with which content? ➡️Drama accounts for 24% of Vix’s content catalogue, while 51% of the shows available have been produced either in Mexico or in the US. 📺📈 2 - FAST Channels in Spanish Are a Huge Opportunity for US Advertisers! TelevisaUnivision is the media group that rolled out the most #FAST Channels in Spanish, followed by Canela Media. #EstrellaTV is the FAST channel in Spanish with the highest reach - 408.32M of cumulated reach, on all the platforms the channel is available on. Being the 5th largest #GDP in the world, US Hispanics are a key target group for advertisers. Yet, we lack a comprehensive report dedicated to both FAST & US Hispanics.    ➡️ That’s why Dataxis is launching a dedicated consumer survey! Discover how US Hispanics engage with FAST, thanks to personalized & specific questions such as:  Pluto TV, Tubi, Canela.tv … What’s the most popular FAST service among US Hispanics? Or is there enough Spanish-speaking FAST content? Please reach out to Jérémy Hardy or contact sales@dataxis.com for more information!  ⚽ 3 - Sport (Soccer) Key to Retain Hispanic Audiences Lionel Messi coming to Major League Soccer has undeniably been one of the most exciting sports news in the US last year! Turns out it happened at the right time - before the 2024 Copa America and the upcoming 2026 World Cup - with both events taking place in the US (+ Canada & Mexico for the WC). TelevisaUnivision benefited from such a positive dynamic around soccer, streaming games through ViX and broadcasting on Univision as well, which remained the #1 TV network among US Hispanics in Q224. Aside from ViX, streaming giants also #simulcast premium sports content in Spanish (Peacock for #PremierLeague for instance) and this isn’t limited to soccer (#PrimeVideo with #ThursdayNightFootball and ESPN with Major League Baseball (MLB) for instance.) 📅 Don’t miss our event CTV Days US Hispanic & Latin America on November 15th in Miami! 👉 https://lnkd.in/e7YjwzC9 https://lnkd.in/exSgt_3f

YouTube’s Olympic Triumph: How 850M Viewers Devoured Paris 2024 Content: YouTube celebrated a triumphant viewership success during the 2024 Paris Olympic Games, with over 850 million unique viewers consuming Olympics-related content on the platform. Users watched an impressive 40 billion minutes of Olympics videos, including official broadcasts and creator content. Connected TV viewing emerged as a significant trend, accounting for over 35% of the total watch time. YouTube partnered with broadcasters and the IOC to bring popular creators to Paris, offering alternative perspectives. The platform's Olympics coverage solidified its position as the most popular streaming service, exceeding 10% of total TV usage in July. 👉🏼 Comment below for link to read the full story! 👉🏼 Don't forget to subscribe to our weekly newsletter so you don't miss any of the top stories in the #influencermarketing world. #InfluencerMarketing #Influencer #YouTube #ParisOlympics

⚽ Maximize your impact with live sports! According to PwC, global ad revenue in the entertainment and media sector is set to boom, reaching US$1 trillion by 2026. With TLN TV's live broadcasts of #SerieA soccer, now is the perfect time for your business to make a lasting impression on a passionate, engaged audience! Learn more at tln.ca ⚽

2,790,000 views and counting… YouTube will supercharge viewership of women’s football 🏆 This is what you need to know and why it’s a genius move. 👇 In 23/24 the @ Women’s Super League broadcast rights were split 50% televised across Sky Sports and BBC, with the other 50% of non-televised games available on the FA Player. For 24/25, YouTube has partnered with the WSL to livestream the 50% previously done through the FA Player. By game week 3, YouTube hit 1,576,848 live views - tripling live viewership. And the momentum they’re gaining is immense. Since the first blow of the whistle on the 20th September, they have amassed 2,790,000 views across the 21 games uploaded and subscribers has skyrocketed from 30k to 115k almost quadruple! I believe this is huge for the game for several reasons: 🏆 Accessibility Friction is a barrier to growth. I appreciate it’s free, but the FA Player was the bane of my life last season, users need to have an account and log in, the interface isn’t great, games were constantly freezing and felt like poorer quality, and on top of that then having to HMDI link, Chromecast or Airplay to my TV. Committed fans will do it, and I’m glad it was in place and is still for some Women’s Championship games. YouTube is substantially more accessible as a streaming platform and doesn't have the cost of Sky Sports attached to it. 🏆 Fan Engagement Being hosted on a Social Platform allows for fans, the league, teams and players to interact with each other. Centralising live streams of games alongside other promotional content helps fans dive deeper into the landscape, providing entertainment beyond the fixtures with greater exposure and vice versa. And the notifications feature enables fans to never miss matches or content. 🏆 Discoverability YouTube’s explore features for live as well as their accounts wider content and notifications feature exposes their content to audiences that have aligned interests. 🏆 Integration Linking from one Social Platform to another is substantially more seamless than to a website or downloading an app each with a lower quality user interface. Most Smart TVs have YouTube, and sign-in isn’t required, this makes tuning in much much easier. 📍TLDR This broadcasting partnership is a positive development for women's football, as it increases viewership, improves accessibility, and fosters a more engaged fan community. #socialmedia #youtube #live #events #sports #football #women Women's Professional Game

#ESPNplayerDataScraping provides valuable #insights into audience preferences, content performance, and market trends in the #Streamingindustry. By analyzing #viewer behavior, player statistics, and real-time match details, businesses can enhance their #Content strategies, improve fan #engagement, and optimize advertising. As the demand for live sports content grows, scraped data from #ESPNPlayer becomes essential for staying competitive in the #streaming landscape. Read more >>https://lnkd.in/eWn_uPa8 #ESPNPlayerDataScraping #ESPNPlayerDataScrapingServices #ESPNPlayerDataScraper #ScrapeESPNPlayerData #ExtractESPNPlayerStreamingMediaData #ESPNPlayerDataExtraction #ESPNPlayerDataDataScraper #ScrapeESPNPlayerData #ESPNPlayerDataCollection #WebScrapingESPNPlayerData #SportsDataScraping #ESPNData #LiveSportsAnalytics #AudienceInsights #FanEngagement #StreamingIndustry #PlayerStatistics #DataDrivenStrategy #ContentPerformance #RealTimeMatchDetails #SportsTech #MarketTrends #OTTAnalytics #DataScraping #CompetitiveEdge #SportsStreaming #OTTScrape #Usa #Australia #Germany #Newzealand #Canada

How do broadcasters determine the absolute value of their sports rights? After developing data models over the last 12 months, it is clear different sports are valuable to streaming services for a variety of reasons other than just ratings. There is a sub set of criteria which unlocks value for sports broadcasters. Some #sports do not get high ratings, but subscribers perceive them as high value (high internet search traffic) and hence, offer extra churn protection and/or can lower subscriber acquisition costs. Some sports are liked (not loved) by a large amount of people and can perform disproportionately well if people are staying indoors due to bad weather, for eg. Some sports disproportionately complement the content portfolio on one sports service more than another. Some sports do disproportionately well during low ratings hours, where strong niche followings work hard for an improved share of viewers. These are areas where #datascience is going to allow for increased joined up thinking in the future to maximise sports services... #sportsbusiness #sportsbroadcasters #seo #datascience