Anthill Agency’s Post

The time healthcare sales reps get to spend with the HCPs has dramatically declined. So how can you increase healthcare sales rep impact? Consider leveraging personalized digital experiences. Personalized digital experiences act as extensions to sales calls, enabling HCPs to spend more time with your brand long after the rep has left. #healthcaremarketing #digitalexperiences #pharma

Are reps using those expensive Veeva IVAs? Probably not as much as we think. Both reps and HCPs want a new way to deliver & consume information. They want snackable content that's on-demand and personalized. With reps being the biggest line item on a brand's budget, we need to help them drive more impact. Personalized digital experiences delivered in a snackable Instagram-like format can help. #pharmamarketing #personalization #pharmasales

Even as the digital age has led to a substantial increase in remote and digital medical sales, face-to-face interactions remain the preferred HCP engagement channel, rising year over year in preference according to IQVIA #digitalsales #sales #HCPengagement #remotesales

The healthcare industry has rapidly changed over the years and will continue at this rhythm. Along with the industry, physicians' preferences in terms of content consumption have also changed, representing a more digitally-savvy generation that finds itself in continuous growth. Traditionally, a meeting between a representative and a healthcare professional involved traveling, planning, and waiting times. Now, it can happen over a webcam with just a click. Get our free guide to remote detailing and learn about the strategies and techniques that provide a great customer experience here: https://lnkd.in/dctGvRYm #hcpengagement #Pharma #remotedetailing #pharmamarketing 

Reduce print costs and boost rep impact.⬇️ It's easy! Just enable reps with Stories as innovative digital leave behinds, shareable via QR codes: 1. Patient cases 2. Core brand story 3. Dosing and titration 4. Unmet need Ensure HCPs are thinking about your brand long after the rep has left. And automatically capture the data from those HCP interactions. Send that data back to reps so they can use it to continue the conversation with the HCP during their next sales call. #healthcaremarketing #pharmasales

As reps get less time with HCPs, it's critical they can leave behind materials for HCPs to review post-call. Printed leave behinds used to be the go-to. But printed leave behinds: 1. Are expensive to produce 2. Do not allow HCPs to engage with the content 3. Cannot be tracked 4. Provide no insights back to the brand OR the rep It's time to shift to enabling reps to deliver personalized digital experiences to HCPs at the end of sales calls. Personalized digital experiences: 1. Provide relevant (personalized) content to each HCP 2. Get HCPs to interact with the content (helping message absorption) 3. Can be tracked to determine if the HCP engaged 4. Provide valuable content insights back to the brand and rep 5. Are less costly to produce AND update HCPs are hungry for digital content that's personalized to them. Let's give them what they want > Personalized digital experiences that bring breakthrough brand stories to life. #digitalexperience #digitalstorytelling #pharmamarketing

Step into a new world of HCP engagement. Step into ZING. No apps, no logins, and no friction. It’s a hassle-free experience for HCPs that’s no different than texting. #Pharma #Sales #HCPEngagement #PharmaSales

[First Name], are you looking to improve your personalization strategy? In the push for patient centricity, there is a lot of talk about personalization to tailor the patient experience. What are you doing to personalize the experience for your patients? Many brands create personalization through communication by incorporating basic patient details. But there is so much more you can do! To us, personalization is truly reacting to how your patients want to be engaged with. Listening to their communication preferences, analyzing their interactions, and delivering information in a way and at a time that offers the most benefit to them. Do you want to elevate your personalization tactics? Experience different. https://bit.ly/48kVnYi #pharma #patient #patientengagement #digitalhealth

A very insightful, data-led infographic on optimising pharma's customer experience journey that many of our biopharma clients will find useful. (Source EPG Health, 2024) via Pharma news from EMJ. What's missing? The human factor! To create a successful customer journey, Sales Reps need to truly connect with customers and seek to understand what the human side of HCPs really wants. It's about creating 'pull', not 'push', supporting the customer, and building trust - and partnership. And yes, we can measure and develop metrics around that too. Human connection is everything! #ConnectedPartner #BioPharma #CustomerExperience