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Changing market dynamics and new customer preferences are causing savvy marketers to rethink their product launch strategies. If you're looking to improve your pharma launch results, this Insight collects best practices and new thinking in pharma product launches and strategy   #omnichannel #pharmamarketing #hcpengagement #pharma  

Changing market dynamics and new customer preferences are causing savvy marketers to rethink their strategies. A worrying trend of pharma product launches falling well below expectations is leading many to question the traditional 'reach and frequency' approach. With just 30% meeting first-year forecasts, companies are now innovating new HCP engagement models that better account for healthcare professionals' needs today. Solving this is essential. The ability to repeatedly introduce new products successfully is fundamental — determining not just current valuations but a company's whole future. So, what does it take to win? Read more in our latest article. #omnichannel #omnichannelmarketing #hcpengagement #strategy

New blog alert! Dive into the evolution of omnichannel strategies in the pharmaceutical industry and discover how hyper-connected healthcare professionals present a massive opportunity for brands. Learn why omnichannel marketing is outstanding, the struggles with siloed systems, and what to look for in an omnichannel HCP platform. Explore the insights now! Read here: https://lnkd.in/gNzDV78T. #HealthcareMarketing #OmnichannelStrategy #PharmaIndustry #hcpengagement #HCPMarketing #omnichannelmarketing

Taking Omnichannel to the Next Level: Forging Long-term Relationships with HCPs Through a Unified Asset Lifecycle  Syneos Health Enhancing long-term HCP relationships and brand loyalty with a unified asset lifecycle approach, leveraging omnichannel marketing from clinical development to commercial delivery. Learn More https://lnkd.in/dk2rBAc9

Leveraging videos in your pharmaceutical marketing can allow you to forge emotional bonds with your audience through interactivity & storytelling. This approach goes beyond merely promoting products, as it aims to create lasting impressions and connections by tapping into the emotions and experiences of your audience. Discover more: https://lnkd.in/gFsQnFHP #drcom #videomarketing #lifesciences #storytelling #omnichannel

Today, eDetailing often exists in a channel ecosystem. While it is usually the first digital channel that pharma companies put in place — and remains a great place to start — eDetailing now plays a crucial role in customer journey planning. It provides the ‘human element' to increasing online engagements and enables in-depth discussion of your product benefits. When sequenced correctly, eDetailing meetings deepen understanding, correct misconceptions, and act as a springboard for further exploration in other channels. Explore more using the link below. #pharmamarketing #pharma #omnichannel

Unlocking Success in Pharma Marketing! 💊✨ Striving to connect with busy physicians and amplify script impact for your pharma brand? You're in good company. Discover the secret key🔑: The Four Pillars of Next-Best-Action success from OptimizeRx. Dive into Pillar One: Seamless Omnichannel Integration. https://bit.ly/3uW1nIw

There’s a gap in knowledge and understanding of commercial productivity at the board level at pharma, especially compared with what the market and landscape dynamic looks like down in the trenches of omnichannel and NPP delivery and engagement. #pharmamarketing #medicalmarketing #healthcaremarketing #hcpmarketing

Omnichannel marketing is transforming the pharmaceutical industry by seamlessly integrating digital and personal touchpoints into a unified experience. This approach ensures that healthcare professionals and patients receive consistent, relevant communication at every stage of their journey, setting it apart from the fragmented efforts of traditional multichannel strategies.    According to IQVIA, omnichannel marketing not only improves customer engagement but also enhances patient outcomes by delivering personalized messaging across multiple channels, leading to higher adherence rates and more effective communication. This integrated strategy ensures that the right message is delivered at the right time, improving HCP satisfaction and boosting brand loyalty.    Omnichannel marketing also allows pharmaceutical companies to track and adjust their strategies in real-time, using data-driven insights to refine campaigns and maximize ROI. This approach ensures better optimization of resources and delivers a more consistent brand experience across all channels.    Our very own Sam Beavan wholeheartedly agrees with these insights. He believes that when we tailor our marketing strategies to meet the changing digital needs of healthcare professionals, not only do we see better engagement, but we also build stronger, more meaningful relationships with healthcare providers. Furthermore, Sam highlights the importance of performance marketing in this endeavour, as it allows us to track and optimize our efforts in real-time, ensuring that we deliver the most impactful and relevant content to our audience. At One Vision Health, we help pharmaceutical and medical device companies leverage omnichannel strategies to create meaningful connections with HCPs and patients, ensuring consistent, compliant, and personalized messaging that enhances both engagement and outcomes.    Let’s connect and explore how our innovative strategies can make a lasting impact: https://lnkd.in/dCkJbsHK      #Omnichannel #PharmaMarketing #HealthcareInnovation #PatientEngagement #Healthcare

Pharmaceutical and medical technology companies are currently transitioning from multichannel to omnichannel marketing. The ambition is to meet healthcare professionals’ (HCPs) rising expectations for more personalised and connected pharma communications. Companies also want to improve ROI on their content investments. With the number of in-person meetings constrained by field team resources, pharma is seeking to make better use of digital channels to both expand HCP access and deepen existing relationships. This Insight explains how Anthill partners with leading pharma companies to apply omnichannel principles to their HCP engagement — highlighting some of the best practices that you can implement across your organisation. #omnichannel #pharma #pharmamarketing #strategy #omnichannelmarketing