Anthill Agency’s Post

As you know, healthcare marketing is different to other areas of marketing. And for this reason, your communications shouldn't remain in the hands of just anyone. If you're looking for a specialist agency to help build your biotech brand from patents through to patients, you've come to the right place. After all, we have over 20 years of experience developing biotech and medtech brands. Unlike other agencies, our medical writers and strategists possess a unique blend of clinical experience and postgraduate qualifications in marketing. So we have a real-world understanding of the challenges and demands of the healthcare industry, including the regulatory requirements for marketing medical products and devices. This uniquely positions us to take care of your communications needs. It's what separates us from the pack. We're healthcare marketing specialists – not generalists. Visit this link to learn more about what we do: https://lnkd.in/g8vSJX_C #wellmarkcreative #healthcare #advertisingandmarketing #medicaldevices #biotechnoogy

Pharmaceutical companies face significant challenges, especially when relying on the same marketing channels. Medical Representatives struggle with: Engaging Doctors: Capturing the attention of busy healthcare professionals. Effective Communication: Standing out with impactful messages. Memorable Key Messages: Ensuring messages are heard and remembered. Engaging Material: Creating content that stimulates and maintains interest. In 32 countries, these challenges are widespread. To address them, #ADMUAE.COM invites you to enhance your engagement strategy with credible, intelligence-based content, directly addressing patients' unmet needs. I'm excited to share my logbook, "How to Increase Doctors' Involvement with Marketing Communication by 4 Times Using Augmented Reality." Dive into the power of AR to transform your communication and engage doctors like never before. Let's revolutionize healthcare marketing together!

"The future of healthcare marketing is aligning our purpose to building trust." If – like me – you believe that trust is the foundation on which to base informed clinical decision-making, then you'll be happy to know that healthcare brand content can be designed and delivered with that purpose. When it is, we see a shift from push to pull, from outbound to inbound, from product- to customer-centricity. In short, if we start with 'why' our brands exist and stop focussing so much on 'what' our products are, then we can start to build more authentic and trustworthy relationships between our brands and HCPs. ❤️ When the trust exists, decisions are made with confidence, patients are treated swiftly and effectively, and outcomes will improve. Surely this is what it's all about... If you like the idea of using content to build trust, then you'll love the resources and insight we have over at 👉 https://lnkd.in/eYnJ_yHR What do you think is the mindset we need to adopt as healthcare marketers? #pharma #medicaldevices #biotech #medicalaffairs #pharmamarketing Brandcast Health #medcomms

🌟✨ I'm filled with a deep sense of gratitude and admiration for the incredible team I had the privilege to work with on the MAPS Insights Standards & Guidance. A special shoutout to April Adams and Tony Page - your exemplary leadership and commitment have been the guiding stars of this project. 🌠 Our mission in Medical Affairs is multifaceted – we're the bridge that connects scientific knowledge with the vast and ever-evolving healthcare landscape. We strive not only to communicate our findings effectively but also to listen, learn, and adapt to the ever-changing needs of patients and healthcare providers. Our goal? To ensure the real-world effectiveness of treatments, devices, and diagnostics and to forge strategic partnerships that pave the way for innovative healthcare solutions. 🏥🤝 Our journey doesn't stop here. We operate in a constantly evolving world, and our responsibility is to be active listeners - paying attention to everything beyond the confines of our organization. It's about comprehending the impact of our strategies and having the flexibility to create new ones. This is where the core of Insights Management takes center stage. A recent MAPS poll highlighted a universal challenge: while most Medical Affairs departments recognize the impact of insights, many struggle to manage this process effectively. 🔄 The question then becomes: Are we as efficient as we could be? Are our strategies making the impact we hope for? It's a complex puzzle but not an impossible one. 🧩 Our subcommittee under the MAPS Insights Focus Area Working Group has developed a Standards & Guidance document to tackle these challenges. It's a blueprint designed to streamline and am

Medical Affairs communicates company science to the broader healthcare landscape. AND generates evidence to support the real-world use of treatments, devices and diagnostics. AND establishes strategic external partnerships. AND...listens the world beyond company walls to gauge the effectiveness of existing strategies while guiding possible new directions. This is Insights Management. MAPS polling shows that most Medical Affairs departments are aware of the potential impact of insights and have implemented some sort of process for gathering, analyzing and communicating insights -- but most don't feel as if they're doing it right. Or even doing it well. Are you hitting inefficiencies? Dealing with the perception of ineffectiveness? Struggling to put in place an insights management process that is both manageable and impactful? This Standards & Guidance document by a subcommittee of the MAPS Insights Focus Area Working Group identifies best practices and recommends guidelines for an effective insights management process: https://lnkd.in/gxdvqE9N Thank you to the following subcommittee members! April Adams, BMS, Co-Chair Tony Page, Within3, Co-Chair Marieke Jonkman, Med. Affairs Leadership Institute Melissa Santiago, Sunovion Andrea Heaberlin, Astra Zeneca Dr. Canna Ghia, Brant Jarrett, Mallinckrodt Sanaz Cardoza, PharmD, Mallinckrodt #medicalaffairs #medaffairs #medinsights

🌟✨ I'm filled with a deep sense of gratitude and admiration for the incredible team I had the privilege to work with on the Medical Affairs Professional Society (MAPS) Insights Standards & Guidance. A special shoutout to April Adams and Tony Page - your exemplary leadership and commitment have been the guiding stars of this project. 🌠 Our mission in Medical Affairs is multifaceted – we're the bridge that connects scientific knowledge with the vast and ever-evolving healthcare landscape. We strive not only to communicate our findings effectively but also to listen, learn, and adapt to the ever-changing needs of patients and healthcare providers. Our goal? To ensure the real-world effectiveness of treatments, devices, and diagnostics and to forge strategic partnerships that pave the way for innovative healthcare solutions. 🏥🤝 Our journey doesn't stop here. We operate in a constantly evolving world, and our responsibility is to be active listeners - paying attention to everything beyond the confines of our organization. It's about comprehending the impact of our strategies and having the flexibility to create new ones. This is where the core of Insights Management takes center stage. A recent MAPS poll highlighted a universal challenge: while most Medical Affairs departments recognize the impact of insights, many struggle to manage this process effectively. 🔄 The question then becomes: Are we as efficient as we could be? Are our strategies making the impact we hope for? It's a complex puzzle but not an impossible one. 🧩 Our subcommittee under the MAPS Insights Focus Area Working Group has developed a Standards & Guidance document to tackle these challenges. It's a blueprint designed to streamline and amplify the insights management process. You can explore it here: https://lnkd.in/gxdvqE9N I want to extend a heartfelt thank you to my fellow subcommittee members – April Adams, Tony Page, @Melissa Santiago, Andrea Heaberlin, Dr. Canna Ghia, M.D., Brant Jarrett, and Sanaz Cardoza, PharmD. Your dedication, insights, and collaborative spirit have been nothing short of inspiring. 🙏 #medicalaffairs #medaffairs #medinsights 🩺💡 Let's continue to innovate, collaborate, and elevate the Medical Affairs!

Is your healthcare marketing selfish or customer-centric? If there's one thing we remind ourselves every day Brandcast Health, it's that healthcare professionals don't care about brands, products or services – they care about themselves. 👩⚕️ If you want to generate meaningful relationships and build authentic connections with HCPs then you must be generous with your marketing and your content. You must always add value for the customer. Think about why you're here on Linked In, reading content created by other people. No doubt you're here for answers to your questions, for solutions to your problems... you are not here to be told about a product or service. When that is the focus of a post, do you engage? Do you read on? Do you click through? Of course not, neither do your customers. ⛔ While selfish marketing helps you claim share of voice and eyes/impressions on your product messaging, you will not deepen your engagement with individual customers and they will not increase in value to you. Would you like to be on the right-hand side of the image below? Then you've come to the right place... Join over 500 other customer-centric healthcare marketers and medical affairs experts and sign up to our free resources 👉 https://lnkd.in/eYnJ_yHR Tag a friend or colleague who needs this! #pharmamarketing #healthcaremarketing #pharma #medicaldevice #biotech #medcomms #medicalaffairs

95% of doctors want to learn about new treatments, but 68% feel overwhelmed. At Carbon Brand Solutions, we understand the struggle. We help pharma companies bridge the gap by crafting clear, concise, and visually engaging content that educates HCPs without the overload. Let's transform complex medical information into impactful communication! #medicalvisualaid #medicalvisualaids #pharmavisualaid #pharmavisualaids #pharmaceuticalvisualaid #pharmaceuticalvisualaids #doctorvisualaid #doctorvisualaids #doctorsvisualaid #doctorsvisualaids #hcpvisualaid #hcpvisualaids #hcpsvisualaid #hcpsvisualaids #healthcarevisualaid #healthcarevisualaids #medicalinput #medicalinputs #patienteducation #patientseducation #medicalmarketing #medicalbranding #pharmamarketing #pharmabranding #pharmaceuticalmarketing #pharmaceuticalbranding #carbonbrandsolutions

🙂 𝗛𝗲𝗮𝗹𝘁𝗵 𝗔𝗻𝗶𝗺𝗮𝘁𝗲𝗱 𝗘𝘅𝗽𝗹𝗮𝗶𝗻𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀 In the fast-paced world of healthcare, communicating complex information clearly and effectively is essential. Health animated explainer videos are a powerful tool to simplify medical concepts, educate patients, and engage audiences. These videos can break down intricate health topics into easy-to-understand visuals, making them accessible to everyone. 🎬 Whether you’re a medical professional, a healthcare provider, or a pharmaceutical company, animated explainer videos can enhance your communication strategy, improve patient understanding, and drive better health outcomes. 👇 Ready to elevate your healthcare communication? Contact us today to get started! #HealthExplainerVideos #MedicalAnimation #PatientEducation #HealthcareMarketing #DigitalHealth #MedicalCommunication #HealthTech #VisualStorytelling #PatientEngagement #HealthcareInnovation

Are regulatory and marketing using the same scorecard? Here's what I've seen.. 📋 Regulatory Scorecard : Get you on the market as quickly as possible 📋 Marketing Scorecard : Promote clinical and economic benefit supported by data. Often, these scorecards are fighting each other. Regulatory is taking a victory lap for getting 510(k) clearance. Then, "Tag -- marketing's up." Start promoting and generating traction. But now marketing is trying to push a product with zero clinical backing, no healthcare economic data, and restrictive labeling. No traction - medtech zombie. Regulatory and marketing teams need to be aligned on what winning looks like.