Anthropologie’s Post

Happy to have the stage to talk about the resilience of Douglas as a retailer, the growth & success we are seeing in the premium beauty segment and the retail media market. I got to share with the audience Retail Media's role in advertising when times are tough, when it comes to providing insights and answers to how campaigns impact sales. Thanks for the audience question on standardisation of Retail Media metrics, I was really happy to be able to explain in simple terms, with a basic example on how complex of a challenge it is. When the shopping experience is not standard across e-commerce platforms, it increases the complexity of standardising the measurements.

Are your holiday campaigns primed and ready for success? 🎁 Don’t overlook any opportunities to make the most of this upcoming revenue-generating season — especially as it’s cut short with a later Thanksgiving holiday and an election year thrown into the mix. From historical performance, to merchandising, to post-purchase experience, and beyond - we’ve got you covered ✔️ Download the guide here ➡️ https://bit.ly/47m5Ly3

Uncover the strategies employed by top retailers to thrive in the highly competitive world of online retail. In this Retailist article, Awin's Account Director Piper Donnelly shares six indispensable tips that cover everything from cultivating brand loyalty to harnessing the power of data-driven insights. Dive in here: https://lnkd.in/gv9Xx9JU

Join us on May 22, 2024 for our Retail Trends Masterclass. Attendees will learn about some of the juiciest trends redefining the retail landscape, including pop-up shops, sustainable marketing, loyalty programs and hyper-personalization. Register here: https://ow.ly/3Uhb50REVF8 #retailmarketing #emailmarketing

Curious about the latest marketing trends shaping the retail landscape and how to adapt to shifting consumer behavior? Register for our Retail Trends Masterclass here: https://lnkd.in/edxK9-yV

Here is a new #retailmedia store walkthough. There's an audio track, so turn that on if you can! It is about 7 minutes long. Maximising the retail media opportunity for retailers like Harvey Norman means designing media solutions across the trinity of in-store, on-site, and off-site. I suggest building high reach, product category, and product-level media elements in each of these channels, packaging these into media bundles, and then offering them through your trusted retail media technology partner(s). This video focuses on the in-store experience. Harvey Norman showcases excellent opportunities for brands to communicate with customers, particularly when they're standing in front of products. Whilst retailers are all different, I've seen UK supermarkets shifting towards branded shelves and I can imagine many retail categories moving in this direction. One thing this video also highlights is the intimate dance needed between trade marketing, buying, and broader retail media. They are tightly intertwined and retailers need to think about business structures and processes that align these teams towards shared goals. I hope you enjoy! ------------------------------------------------------------------------------- The Retail Media Consultancy helps businesses to thrive in the world of #retailmedia. Reach out if you would like to talk about your own journey. ------------------------------------------------------------------------------- Roger Dunn Pieter Reede Guillaume Dupont Ben Allman Angus Dowie Tzipi Avioz Matt Hurle 🛒Pippa Leary Rob Odd Lachlan Brahe Tim Armstrong Nick Hinsley Zitcha Troy Townsend Jack Byrne Adam Kron Natalie Layton Criteo Chris Stoyles Mark Hilton Buckman Isabella Spragg Cameron Hanns Leah Jackson Michael CoghlanJohn Harvey Faurholt Willie Pang Andy Ford Paul Brooks Mike Tyquin Ryf Quail Christiaan Rutten

Retail is always changing, and private-label brands are capturing more of the spotlight. With shoppers becoming more price-conscious and selective, the appeal of private labels has never been stronger. But what does this mean for category managers and suppliers? On August 22 at 12 PM EST,  I’m excited to co-host a webinar with Erika Reid. We’ll discuss four years of our fieldwork on private-label shoppers. We’ve seen some fascinating shifts in shopper behavior that could redefine how retailers and suppliers approach their strategies. We’ll discuss: - The unique mindset of today’s private label shopper: Why are they choosing private labels over national brands? - How retailers can leverage private labels to optimize their categories and meet the evolving needs of their customers. - The challenges and opportunities for national brands as they navigate a market where private labels are gaining ground. Register now to secure your spot: link in the graphic. #webinar #privatelabel #shopperinsights #retail #cpg

I turn your products once they’re on retail shelves. (I gave up trying to explain retail media during introductions at Expo yesterday.) You get it in the store. I’ll make sure it turns. Cool? Cool. #retailmedia #ecommerce #cpg #cpgbrands #retailgrowth #retailstrategy

I had the honour of speaking at last week's Retail & eCommerce Masterclassing event! We had some fantastic discussions around driving holiday success in the digital world, and I left feeling inspired by all the incredible insights shared. Hard to believe it’s only 93 days until Christmas! Time is flying, and now is the moment to ask yourself: Are you ready with your holiday campaigns? From media channel strategies to overcoming seasonal challenges, there's a lot to consider. If you’re not prepared yet, it’s not too late! Let’s chat about how you can "Sleigh the Holidays" this season and maximize your results. #Masterclassing #Pelotonmedia #RetailMarketing #Ecommerce #HolidayCampaigns #DigitalStrategy #ProgrammaticAdvertising

As retail media networks race to improve their capabilities and win ad dollars, they must be careful to adopt best practices that fit their own business model rather than “checking the boxes” by following industry standards. Mars United’s Michele Roney explains why industry guidelines should be strongly considered but not blindly adopted as retailers focus on building media networks that reflect the unique aspects of both their business and their shoppers: https://lnkd.in/eCZbhksb #retailmedianetworks #standards #brandstrategy #ecommerce