AnyRoad’s Post

Great article on the rise of the Chief Brand Officer - not to replace the CMO but to collaborate and elevate the company position together in the mind of the customer. I've always agreed with the core points of this article - brands are built from within and encompass every touchpoint and interaction your company has with a customer. Marketing is important in the lanes it lives in, but Brand is ubiquitous and requires nurturing across the entire company's sphere. When companies recognize the critical value of their Brand, they will hopefully start investing in it by giving strong Brand leaders a seat at the leadership table. #Brand #BrandStrategy https://lnkd.in/gtz87nKQ

Opportunity

Leaders: "it’s not about following the latest holiday trends at all. Instead, it’s about understanding what your clients and potential customers need right now and how remaining authentic as a brand can better demonstrate a company’s ability to deliver satisfying results that urge people to return throughout the year." 18 ways to elevate your brand message during the holidays and beyond. #leadership #communications #brand #messaging https://lnkd.in/ev4xfhQy

Solo Stove’s viral Snoop Dogg partnership fails to spark up sales Solo Stove's strategic partnership with Snoop Dogg initially sparked viral interest but failed to meet sales expectations. The company's foray into celebrity endorsement, though creative, led to a dip in revenue, resulting in a change in leadership. The lesson here for e-commerce leaders is clear: aligning with a celebrity whose brand lacks a clear connection to the outdoors may miss the mark with the core customer base. The story highlights the importance of maintaining a strong brand-product association and understanding your audience for sustained growth. #MarketingInsights #EcommerceLeadership https://lnkd.in/eKb6_X4u

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The How And Why Of Developing A Brand Positioning Strategy #Enerpace #CompanyBranding #Leadership #CompanyPositioning https://ow.ly/x3og50PPoOs

Meet this week's 'Marketer To Watch': Chris Lyn-Sue, VP, Head Of International Markets, at Papa Johns! With 20 years of marketing and branding experience, Chris manages the holistic business strategy, operations, and global marketing efforts for the Papa John's brand throughout Asia-Pacific, Europe, the Middle East, Africa, and Latin America. In his interview, Chris shares career highlights, recent campaign wins, and game-changing advice for marketers today. Click here to read his full interview story 💻: https://lnkd.in/ejEZAKif #marketersthatmatter #marketing #marketingleader #thoughtleader #leadership #leadershiptips #marketinginsights

Like any business expense, marketers will need proof their campaigns are making a change across the business landscape. Laurie Miller does an excellent job of highlighting exactly which metrics can highlight the impact a new campaign has on the success of a brand. #Marketing #ROI #Metrics #Leadership

At a time when there’s some uncertainty around the strength of global markets, as CMO, this is your chance to remind your leadership team that the most precious asset your firm controls to boost your growth in a slow market is its brand. #brand #brandstrategy #brandpositioning

Meet this week's 'Marketer To Watch': Chris Lyn-Sue, VP, Head Of International Markets, at Papa Johns! With 20 years of marketing and branding experience, Chris manages the holistic business strategy, operations, and global marketing efforts for the Papa John's brand throughout Asia-Pacific, Europe, the Middle East, Africa, and Latin America. In his interview, Chris shares career highlights, recent campaign wins, and game-changing advice for marketers today. Click here to read his full interview story 💻: https://lnkd.in/ejEZAKif #marketersthatmatter #marketing #marketingleader #thoughtleader #leadership #leadershiptips #marketinginsights