Senior Marketing Manager | B2B Tech | ABM | LinkedIn Top Voice Marketing | Demand Generation | Growth Marketing | Funnel Optimizer
Ever heard the saying, "Why choose when you can have both?" That's exactly how I feel about #demandgeneration and #ABM. Many compare these two marketing powerhouses, but they're the perfect pairing for maximizing your B2B marketing ROI. Demand generation casts a wide net to attract potential customers and build brand awareness. ABM focuses on personalized engagement with high-value accounts. Your goal dictates your choice. 👉🏾 Want quick wins and broad awareness? Demand generation is your friend. 👉🏾Want laser-focused big deals and long-lasting relationships? ABM is your answer. For example, if you're a software company, you could start a demand generation campaign by offering a free trial to attract leads. Then, you could use ABM to personalize the onboarding experience for those who fit your ideal customer profile. 💡 This way, you'll get more leads and ensure they're the right kind of leads—those who are more likely to become paying customers. In what areas of your life or work do you find the "Why choose when you can have both?" approach most valuable? #b2bmarketing #marketingstrategy
Absolutely, 🍀Apolline Nielsen! Combining demand generation and ABM leverages the strengths of both strategies. It's like having a broad net to capture interest and a precise spear for high-value targets. This dual approach truly maximizes ROI and ensures quality leads. Great insights!
Finding the right balance between demand generation and ABM is key to maximizing B2B marketing results. 💡
I believe that this mindset also extends beyond marketing to many facets of life and work, where embracing diversity and synergy often leads to greater success 🍀Apolline Nielsen
We call it BOBW. Best of both worlds.
There is a great scene in Trading Places that asks this question 🍀Apolline Nielsen. I need to get smarter on these tools.
Great insight! Demand generation and ABM complement each other perfectly, offering broad reach and personalized engagement for maximum ROI. 💼🎯🍀Apolline Nielsen
BOTH IS BEST! I hadn't thought much about how to deploy different styles and marketing approaches. 🍀Apolline Nielsen you have made it very easy to think about and act on.
Totally! Why limit yourself when you can harness the power of both demand generation and ABM?
🍀Apolline Nielsen Key word, right type of leads! You can waste an enormous amount of time and energy otherwise.
Team building Expert | LinkedIn Top Voice | Forbes featured | I help executives manage change, foster innovation, & boost their bottom line 🇨🇦 🇯🇲 Actress 🎬 Writer 📃 ✍🏽
5moIn almost every area of life its like that.