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🍀Apolline Nielsen 🍀Apolline Nielsen is an Influencer

Senior Marketing Manager | B2B Tech | ABM | LinkedIn Top Voice Marketing | Demand Generation | Growth Marketing | Funnel Optimizer

Ever heard the saying, "Why choose when you can have both?" That's exactly how I feel about #demandgeneration and #ABM. Many compare these two marketing powerhouses, but they're the perfect pairing for maximizing your B2B marketing ROI. Demand generation casts a wide net to attract potential customers and build brand awareness. ABM focuses on personalized engagement with high-value accounts. Your goal dictates your choice. 👉🏾 Want quick wins and broad awareness? Demand generation is your friend. 👉🏾Want laser-focused big deals and long-lasting relationships? ABM is your answer. For example, if you're a software company, you could start a demand generation campaign by offering a free trial to attract leads. Then, you could use ABM to personalize the onboarding experience for those who fit your ideal customer profile. 💡 This way, you'll get more leads and ensure they're the right kind of leads—those who are more likely to become paying customers. In what areas of your life or work do you find the "Why choose when you can have both?" approach most valuable? #b2bmarketing #marketingstrategy

Anne Thornley-Brown MBA

Team building Expert | LinkedIn Top Voice | Forbes featured | I help executives manage change, foster innovation, & boost their bottom line 🇨🇦 🇯🇲 Actress 🎬 Writer 📃 ✍🏽

5mo

In almost every area of life its like that.

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Sam S.

Supporting CEOs of Financial firms align Strategy & Operations for Growth | Innovation & AI Advisor | Business Growth Expert | Author & Speaker | AI & Digital Transformation

5mo

Absolutely, 🍀Apolline Nielsen! Combining demand generation and ABM leverages the strengths of both strategies. It's like having a broad net to capture interest and a precise spear for high-value targets. This dual approach truly maximizes ROI and ensures quality leads. Great insights!

Kim Wheatley

Business Coach 💡 Referrals on tap - Triple 'R' Accelerator Method ✔ Sales ✔ Marketing ✔ Referrals ✔ Lead Gen✔ Networking Results✔𝑱𝒖𝒔𝒕 𝒂𝒔𝒌 𝒎𝒆 𝒇𝒐𝒓 𝒂 𝑭𝑹𝑬𝑬 𝑩𝒖𝒔𝒊𝒏𝒆𝒔𝒔 𝑮𝒓𝒐𝒘𝒕𝒉 𝒎𝒆𝒆𝒕𝒊𝒏𝒈!

5mo

Finding the right balance between demand generation and ABM is key to maximizing B2B marketing results. 💡

Emily Panek

We match companies with their PERFECT customer service partner (and get it right the first time!) 🌎 Contact Center Tech Partners, Outsourcing, Strategic Consulting, & Recruiting

5mo

I believe that this mindset also extends beyond marketing to many facets of life and work, where embracing diversity and synergy often leads to greater success 🍀Apolline Nielsen

Fred Diamond

I Run the Most Important B2B Sales Leadership Organization in the World ✔ Host, Sales Game Changers Podcast ✔ “Women in Sales” Ally ✔ Author of “Insights for Sales Game Changers" 💚 Lyme Disease Expert and Advocate 👍

5mo

We call it BOBW. Best of both worlds.

David Goodman

Use Environmental Sustainability Certification for Competitive Advantage | Lower Cost | Higher Revenue | Employee Performance | Competitive Edge | Sales Gains | Energy Savings | Sustainability | Carbon Neutrality | ESG

5mo

There is a great scene in Trading Places that asks this question 🍀Apolline Nielsen. I need to get smarter on these tools.

Jeff J Hunter

Certified AI Consultant: Driving 10x Productivity for Leaders with AI and Remote Teams 🤖👩💻

5mo

Great insight! Demand generation and ABM complement each other perfectly, offering broad reach and personalized engagement for maximum ROI. 💼🎯🍀Apolline Nielsen

Andy Olen

Overcoming the Expectation to Skills Gap: Empowering Professionals to Control Their Own Destiny

5mo

BOTH IS BEST! I hadn't thought much about how to deploy different styles and marketing approaches. 🍀Apolline Nielsen you have made it very easy to think about and act on.

Katica (Kathy) Obad

LinkedIn Top Executive Leadership Voice - I help leaders maximize cybersecurity awareness, ensuring employees are completely engaged, educated, and empowered by using motivational keynote-style instructor-led sessions.

5mo

Totally! Why limit yourself when you can harness the power of both demand generation and ABM?

Duston Harper 🧠

Teaching high performers to achieve prosperity through mindset and accountability

5mo

🍀Apolline Nielsen Key word, right type of leads! You can waste an enormous amount of time and energy otherwise.

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