Apollo Interactive’s Post

Results from my first 3 months working as Fractional CMO with Pragmatic ... It’s a new role to me, and every quarter or so, I’ll share how it’s going - the solid wins and the things we’ve learned (or ‘mistakes’ as they’re often labelled!) Top-level wins: - 11 roles pulled - 3 placed, one more retained. - 3 new clients & 1 existing client re-engaged with. Sounds good, right? And we’ve not even implemented the marketing plan properly yet; we're just surface-scratching! No killer email subject line or clever automated cadence on LinkedIn to thank for the roles. The truth is, the roles were pulled simply off the back of the marketing research homework I gave the guys to go and do with every client/candidate they spoke to. Roles pulled were the byproduct, not the focus of the conversations. What I’m most personally most pleased with looking mid-long term? - 100+ of meetings booked. - Immeasurable amounts of info/data captured to optimise future marketing. - 50+ in-depth convo’s with ideal customers about their problems and symptoms. Yes, the short-term wins are great (and certainly make this a much better 'headline-grabbing' post!). But the long-term groundwork being laid, which will pay dividends in the next 6-12 months, is what it’s all about. P.S. Yes, I also think being a ‘Fractional’ something is one of the wankiest titles going, but it’s all the range these days!) 🤷🏼♂️ P.P.S. Happy to share basic notes on the simple tactics we’ve implemented so far - slide saucily into my DM’s. P.P.P.S. I should probably mention the guys Oliver Harkus and Jay Hine, who’ve actually done all the work above that I’m shouting about and trying to take credit for… What a joy it’s been so far, and much, much more to come. 💪🏼 .

The ROI of hiring a fractional CMO, by Digital Authority Partners https://lnkd.in/g-P35258 ROI = (Net Benefits - Cost of CMO)/Cost of CMO*100. —Net Benefits: estimated monetary benefits less the cost of CMO. —Cost of CMO:  the total cost of hiring the fractional Chief Marketing Officer

The best sales people I know think like content performance marketers. They focus first on delivering value. They’re obsessed about user (prospect) experience. They're master storytellers. They know how to grab attention and nurture it. They’re crafty & creative. They experiment, then experiment again. They see no conversion (a "no") as a learning path to conversion (a "yes"). They care about the end results, not the preceding vanity metrics. They squeeze every penny from a $1 …then turn it into $2. There are many amazing thought leaders on the sales side most sales folks know and follow... Chris Orlob, John Barrows, Sam Nelson to name a few. But in 2024, consider adding Neil Patel, Rand Fishkin, Eric Siu ✓ and Nathan Barry as your spirit animals.

(Game show announcer voice) Time for another round of “Job Requirements Say WHAT?!?” This image is from a job posting for a Senior Marketing Manager. Here are a few gems: 💎 Create and lead all marketing & growth aspects INCLUDING SALES 💎 Lead social media & [imagine your most sarcastic niece rolling her eyes and that’s my expression while pronouncing that ampersand] PR efforts 💎 Collaborate cross-functionally with technical teams to deliver customer-centric products (!!!) 💎 Be involved in fundraising processes and communicate marketing/growth strategy 🫠 Marketing AND product development AND growth strategy AND social AND PR AND fundraising?! I get it, it’s a start-up, blah blah blah. But this is madness, no???

Mercury Talent media industry hiring data   - May 2024 media industry jobs: https://lnkd.in/gk3qxFzF - June 2024-to-date media industry jobs: https://lnkd.in/gEE7HUjC   Some key points: * The total number of advertised media industry jobs we track rebounded slightly in May 2024 to 413 jobs - up 6.4% from April but still below the 420 jobs advertised in March 2024. * Sydney remains the biggest media industry jobs market with 74% of advertised positions in the harbour city. The Sydney job market grew 8.5% while the Melbourne job market went backwards 7.5%. * Looking at job functions, the CEO role at CRA was the only top management role in May. The number of advertised content roles fell a further 10% to 99 jobs which is 20% below the 124 content roles advertised in March. After dipping in April, product/ops roles rebounded back to March levels in May. Demand for sales people grew another 2.5% in May to 162 advertised jobs, up 12% from the 145 sales jobs advertised in March. Marketing/comms roles in the media industry grew from 32 to 39, up slightly from the 36 marketing/comms roles advertised in March. * Of the 413 advertised media industry jobs tracked by Mercury Talent in May, just under half (200) were junior executive-level positions and another 192 were mid-level roles. Only 21 positions (5%) were director/senior management roles - bad news for mid/senior-level team leaders hit by the waves of consolidation and redundancies we have seen over the past 6-12 months. * The top recruitment advertisers in May were Southern Cross Austereo, REA Group, oOh!, ARN and Nine in Melbourne, while the recruitment teams at TikTok, News Corp, Nine, Australian Broadcasting Corporation (ABC), Are Media Pty Ltd, Foxtel Group, Google and Mamamia were busy in Sydney. Overall, the biggest recruiters for May were News Corp, TikTok, Nine, the Australian Broadcasting Corporation (ABC), REA Group, Southern Cross Austereo, Foxtel Group, Are Media Pty Ltd, Special Broadcasting Service (SBS) Australia, Google and oOh!

As we pass the midpoint of Q3 and with BFCM on the horizon, I've seen an increase in brands looking to onboard a new agency. With that shift in the air, it feels appropriate to share some insights I wrote for 1-800-D2C on questions to ask every agency you interview. ❓"Who will be working on our account day-to-day?"❓ Don’t take job titles as an answer, get names. Engagements always go better if the people doing the work have a relationship with the client. That isn’t to say account executives are always bad, but relying on communicating through what often ends up being a junior employee is not going to get you good results. And the more they know you, the harder they will work for you to succeed. Who will be doing the media buying? How do they interact with the creative strategist? Does the CRO interface with buying and strategy? Understanding these dynamics will tell you a lot about how an agency works.  🚥 I've got a never-ending list of questions that need asking (okay, I have 6 more, but more than that and you'd get bored) so stick around for more, or read the article here: https://lnkd.in/gJY-iWpH

30 years in the ad agency growth business, and some things never change. Like starting the year without a new business plan, person, or priorities. Like not investing in new business when times are good or seeking expert help. Like relegating new business responsibilities to a junior account manager or keeping it all with the CEO. Like hiring an appointment setter and sitting through countless worthless meetings. Like contracting a lead generator without setting a strategy and sharpening your positioning, messaging, branding, and expertise. And the list goes on. Why not leave a comment and discover what you should be doing to make the rest of this year better and next year your best? #LetsGrow! #adagency #agencygrowth, #AgencyBizDev #BDtips #winclients #agencyowners business development consultant

I also get NO as an answer… (Just happening less and less how the time goes) I see daily screenshots of achievements and wins. Achieved number of followers (which is 🤢) Some personal wins 👍 Successful Sales That's ok. I am a huge believer in celebrating wins, whether personal or business. But besides wins, there are also losses or failures. They should be taken only as a lesson and understood that they are nothing but a new chance for a new beginning, this time more intelligently. With more experience gained. See, that's how I am taking them and I want to tell you that I also face NO's. No matter how well I lead sales calls; No matter how high my sales and persuasion skills I have; No matter how well I can handle sales objections; NO - can happen to anyone. Yesterday I got one. 🙂 So if you also get some NOs here and there, that’s not because you just engaged the whole day long, scrolling down, and commenting as most people do, that's because you WORKED. Never STOP working! --------------------------------------- Follow Nick Graz for more content!

Are your videos just playing, or are they truly interacting? Ensure they're capturing every interaction, adapting to each viewer's response, and crafting a unique narrative for every engagement. If not, Video2Market is exactly what you need. Ignite your Channel Lead Generation journey with just a click and discover how to capture pre-qualified leads. Check out these trending facts: 🌟 Views increased by 65% 🌟 Engagement rose by 45% 🌟 Leads grew by 21% Request a Demo today! #NextGenMarketing #InteractiveVideoStoryTelling #Video2Market https://ow.ly/HR7x50QN5ov

In this article, Sara Wesche lists situations where a company could benefit from the services of a Fractional Chief Marketing Officer (CMO). "For organizations that are growing, but lack the budget for a full-time executive-level hire, or simply need a deeper bench, a fractional chief marketing officer (CMO) can be a catalyst for an actionable communications strategy and profitable strategy execution" Situation #2: You have an awesome, eager, hardworking junior-level marketing team that needs some direction. Find the link to the Forbes article in the first comment. #fractionalCMO #b2bmarketingteam #expertmarketingteam