🚀 Just had to share these powerful insights from the brilliant Lyndsay Vella Handlos, fractional CMO at Arcanium! When resources are tight, FOCUS and a CLEAR STRATEGY are your superpowers. 💪
#StartupAdvice#MarketingStrategy
Visionary marketing leader bridging healthcare and technology
Marketing leaders, are you tired of boiling the ocean? In a recent sitdown with Arcanium Ventures, I spoke to founders on commercial and marketing issues they face. This B2C issue resonates with B2B marketing as well. The key to setting a clear marketing strategy is to leverage your data. If you're not seeing ROI, start saying 'no' to irrelevant efforts. As a marketing leader, saying 'no' is my superpower that keeps organizations on track with their strategy. #MarketingLeaders#DataDrivenMarketing#SayNoToIrrelevantEfforts#marketingconsultant#fractionalcmo#vellahandlosconsulting
Marketing leaders, are you tired of boiling the ocean? In a recent sitdown with Arcanium Ventures, I spoke to founders on commercial and marketing issues they face. This B2C issue resonates with B2B marketing as well. The key to setting a clear marketing strategy is to leverage your data. If you're not seeing ROI, start saying 'no' to irrelevant efforts. As a marketing leader, saying 'no' is my superpower that keeps organizations on track with their strategy. #MarketingLeaders#DataDrivenMarketing#SayNoToIrrelevantEfforts#marketingconsultant#fractionalcmo#vellahandlosconsulting
This lesson took way too long for me to learn (and execute)!
When capital is limited, you have to FOCUS and have a CLEAR STRATEGY that you COMMIT to.
As a founder under pressure, you can feel pulled in so many directions at once. Executing on the old model while building the new one amidst a cornucopia of other seemingly non-negotiable distractions...
In her masterclass for founders at Arcanium Ventures, Lyndsay Vella Handlos reminded all of us of this critical point.
Earlier this week, I was reading Andy Grove's book, "Only the Paranoid Survive" (CEO, Intel Corporation) and he emphasized some similar ideas around the importance of focus and commitment during a pivot.
Whether you are a giant corporation navigating a pivot, or a pre-seed bootstrapped founder trying to squeeze impact from your marketing budget, having a clear strategy that the whole team can align on and commit to is critical.
Don't wait to find clarity and align the team until it is too late. This is a mistake I have made and it was all too painful. We have to listen to the market and move decisively and with purpose.
Visionary marketing leader bridging healthcare and technology
Marketing leaders, are you tired of boiling the ocean? In a recent sitdown with Arcanium Ventures, I spoke to founders on commercial and marketing issues they face. This B2C issue resonates with B2B marketing as well. The key to setting a clear marketing strategy is to leverage your data. If you're not seeing ROI, start saying 'no' to irrelevant efforts. As a marketing leader, saying 'no' is my superpower that keeps organizations on track with their strategy. #MarketingLeaders#DataDrivenMarketing#SayNoToIrrelevantEfforts#marketingconsultant#fractionalcmo#vellahandlosconsulting
How do I leverage AI for my business? Where do I start? Is it really going to help? These are all common questions founders and CEOs are facing today.
Lyndsay Vella Handlos has started breaking the code on how to help founders apply AI to their strategies, marketing tactics, and commercial growth. She recently sat down with Arcanium Ventures Founders to share her thoughts on not 'boiling the ocean' and a great way to avoid doing that is to start leveraging AI in the development of your strategies.
Visionary marketing leader bridging healthcare and technology
Marketing leaders, are you tired of boiling the ocean? In a recent sitdown with Arcanium Ventures, I spoke to founders on commercial and marketing issues they face. This B2C issue resonates with B2B marketing as well. The key to setting a clear marketing strategy is to leverage your data. If you're not seeing ROI, start saying 'no' to irrelevant efforts. As a marketing leader, saying 'no' is my superpower that keeps organizations on track with their strategy. #MarketingLeaders#DataDrivenMarketing#SayNoToIrrelevantEfforts#marketingconsultant#fractionalcmo#vellahandlosconsulting
🔍 As our team dives deeper into being more data-driven, it's important to be aware of common pitfalls that can undermine our efforts. 👩🏼💻
▶️Find five common mistakes in being data-driven in the slideshow, with concrete examples in B2B marketing.
🤓 By being mindful of these mistakes, we can refine our approach and truly harness the power of data to drive our marketing strategies.
How have you tackled these challenges in your organization?
#B2BMarketing#DataInsights#MarketingStrategy#revenuemarketing🚀
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President Pipeline 360 | Acceleration Economy Analyst | Advisor
Thanks to MarTech for inviting Pipeline360 to participate in their Marketing Technology Insight series. We focused this insight on the 3 keys fueling B2B Growth today:
1.) Branded-Demand
2.) Trust
3.) Measuring Success
Take a read and as always, feel free to add your thoughts to the discussion.
https://lnkd.in/ghe8JQQR
Starting Now! 🚀The moment is here! Our B2B Superpowers webinar on conquering marketing ROI challenges is starting now!
📚Get ready to equip yourself with the tools to vanquish the Grim ROI Reaper!
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Thanks to MarTech for inviting Pipeline360 to participate in their Marketing Technology Insight series. We focused this insight on the 3 keys fueling B2B Growth today:
1.) Branded-Demand
2.) Trust
3.) Measuring Success
Take a read and as always, feel free to add your thoughts to the discussion.
https://lnkd.in/ghe8JQQR
We're thrilled to have Eric Williamson, Chief Marketing Officer at CallMiner, as our guest for this episode! Eric dives deep into the do’s and don’ts of B2B marketing and sales, offering expert advice and practical tips. Don't miss out on these valuable insights from a leading industry expert. Tune in now and take your marketing strategies to the next level! : https://lnkd.in/g72GjRSP#B2BMarketing#SalesAlignment#AIinMarketing#MarketingOptimization
