CEO & Founder SelfStorageBooker.com / Explorage.com ~ Chartered Surveyor / Project Manager ~ #property #human centred #realestate #technology #sustainable #evolution #selfstorage
The power of words. 🍺 I couldn’t help noticing this little gimmick turning up at our house last night. 👀 The box doesn’t contain a glass…..it contains a “chalice”. 🏰 You don’t drink out of it……you “savour” it. 😌 Where do you do it? at home…in comfort. 🛋️ It turns out my partner had unusually swung by a Waitrose and staggered upon a Leffe promotion which didn’t take much convincing. 😂 The offer - buy some beers get a free glass, (sorry “chalice”)……nothing crazy about that….but the glass is a permanent reminder in the cupboard, or sideboard, (as it will inevitably be too big to fit in the cupboard), that you could be “savouring” a Leffe….at home. 🏠 I couldn’t help but admire the product placement, consumer psychology and brand alignment behind the campaign. 🎯 Bravo team AB InBev and Waitrose & Partners 👌🏻 #business #marketing #growth #beer #psychology #promotion
Leffe - a great choice. I opt for the big bottle so that it can be shared with a friend, as we do with a bottle of wine.
Leffe...hard to beat whether you 'savour' in a glass or a 'chalice'
Simple but clever execution that is a constant reminder always wins !!
How many bottles of Leffe do I need to savour for a free glass! :)
I like words. I like beer. Win. Win
Co-Founder of Innovators Uncensored
4moConsumer psychology is a wonderful thing, I often wonder how different life would be if we were taught about psychology from a young age 🤔