Anna Roberts’ Post

Only one week left before our member exclusive webinar Navigating Trends: Insights Into Wine & Spirits for Cidermakers with our friends from 3 Tier Beverages. Join us at 10:30 AM Pacific on May 30 to explore key trends, innovations, and consumer behaviors that are shaping the wine and spirits landscape and the possible intersections with cider. #cider #cidertrends #ciderdata #pickcider #craftcider #hardcider #webinar

You really only get one chance ☝️. Especially in retail. As someone who loves Publix BOGOs to try new products, I recently purchased a very exciting set of waffles (I ❤️ waffles). Unfortunately, the product really disappointed - low flavor, poorly mixed, odd texture. This may have been a bad batch, but as a first time consumer, it's hard to think I'll be buying it again. And as someone in my profession, it served as a great reminder on the importance of quality in terms of meeting consumer's expectations on a consistent basis. Now, I may sound repetitive but I'll say it again and again until the end of times: BOGOs, promos, beautiful branding, marketing, claims are great and may lead to INITIAL purchase but it all comes down to securing REPEAT purchases. And the only way to really do this is by ensuring quality is up to par before scaling and going national on retail. So if you are a brand, ask yourself: ARE YOU READY TO SCALE? And if the answer is no or you are not sure, well, that's no problem. We just need to get working! Contact us at Evolve Food Consultants and we'll tell you how we can help! Or just send me a DM! 🙃 --- #quality #qms #formulation #productdevelopment #repeatcustomers #labeling #betterforyou #compliance #natural #organic #foodsafety #consumerbehavior #AskAFoodScientist

Community, I really need your help... Since I was dreaming up the first recipes for Toto in my parents kitchen, I have had the dream of getting into Whole Foods Market. Every weekend that I do my grocery shopping, I make my way to the protein bar set, and I leave a few Toto cookies on the shelf in hopes that customers will ask the managers about it, and we'll get their attention. After 18 months of back and forth with our broker and Whole Foods being considered for a global launch, we've reached a standstill. But I am not giving up on Toto getting in. To be honest, I don't care about launching globally. The reality is- I know Toto is an incredible product, and would become a category leading product. I just need a chance. I really just need a chance. Founders, fellow CPG humans, and LinkedIn fam if you know ANY local foragers at Whole Foods, an introduction would absolutely make my year. And if you are an employee at Whole Foods Market, we are: - The top selling cookie in our category in the natural channel🚀 (yes you read that right) - Have continued to steadily grow our velocity month over month - Category redefining ooey-gooey texture & toll-house rivaling taste (iykyk) - Are launching 2 new flavors this summer (we could make exclusive to you!) Drop me a note and I would be happy to send you some samples. Community, can you help me make this dream happen?! #wholefoods #totocookies

💡Did you know that Dr. Oetker once offered salt or meat juice?💡 Today, most people associate Dr. Oetker with pudding, pizza or baking products. 🍕🍮🧁 But in our long history, there have always been products that, from today's perspective, seem quite unusual for the brand. In our Dr. Oetker Stories we take you on a journey through the history of forgotten and bizarre Dr. Oetker products🕰️: https://lnkd.in/dSmyuX2M

BOUNTY BAZAAR - Food Stall which was held for two days for the management professionals. Stall - Temporary Structure to sell the products. It's important to follow the food standards and safety to sell the food products. #STRENGTH: In-demand product during summer Unique flavor (Real orange pulp stuffed flavored ice cream) #WEAKNESS: Weather dependent  Seasonal demand which lead to inconsistent sales #OPPORTUNITIES: Product expansion Online sales with customization options #THREATS: Changes in customer taste and preference Intense competition from other distributors #STALL INSIGHTS: Importance of budgeting and allocation of funds How proactiveness play a major role in planning and organizing  Team cooperation and work Chances available to reach out the customers Importance of customer reviews and feedbacks 1. Stall Menu 2. Varieties of products available 3. Price affordability 4. Product quality and service 5. If the customer was satisfied which would lead to repetition of buying and influence others to buy via words of mouth. Difficult part: #Customer Retention Though it was conducted for two days, the experience we gained was Innumerable and cherish able. #pg #manangement #professionalism #networking #communication

Right now, four of our core spirits are on sale at PA Fine Wine and Good Spirits stores, online for DTC shipping within PA, in our four tasting rooms in the Philadelphia area, and at area farmer’s markets where we sell. Our Summer Spirits Sale is a true cross-channel event, but still…larger brands’ sales across these retail channels dwarf our own. The difficulties of finding and keeping our best people, handling costs that somehow both fluctuate and stay high, and distinguishing between fads and legitimately new things add to stiff competition and tight regulations. It’s an uphill battle for us and other craft brands to break into our markets, find our fans, and stay fresh. But someone must do it to help expand ideas of what spirits can be. Are you a smaller player facing similar big challenges in your industry, or are yours different? https://lnkd.in/exsgyw7E

A bottle of water in the supermarket costs approximately € 0.40.The same bottle in a bar costs €1.5In a good restaurant or hotel it can be worth up to €2 or €3.At an airport or even inside a plane, up to €5 may be charged.The bottle is the same, the brand is the only thing that changes is the place.Each place gives a different value to the same product.When you feel worthless, or you think you are worthless, when everything around you looks down on you, change places, don't stay there.Have the courage to change and go to a place where you are valued and considered for who you are.Surround yourself with people who truly appreciate your worth.

As a part of our ongoing commitment to innovation in the soft drinks industry, I’m thrilled to share that our portfolio continues to diversify and thrive. Earlier this year, in January, we introduced "Enhance Clean Energy" to Marks and Spencer shelves, marking a significant milestone in our expansion into new categories. Since the launch, we've witnessed a consistent week-on-week increase in sales and received exceptional feedback from consumers. Our focus was to carve a unique space within the bustling yet homogeneous energy drink market by thinking outside the conventional framework. Our "Enhance Clean Energy" isn't just another beverage; it's a functional brand designed to integrate seamlessly into your daily routine. It offers not only a delicious taste but also a vital boost of essential B vitamins—tailored for everyone seeking a healthy lift in their day. 🎨 Straying from the traditional, male-targeted design aesthetics prevalent in this sector, we chose a more inclusive and neutral design approach. Competing against the giants of the industry is no small feat, but thanks to the innovative spirit and tireless efforts of our Happy Drinks Group team, we are not just competing; we're leading. A huge congratulations to everyone at Happy Drinks Group for your dedication to delivering outstanding innovation and branding. Let's continue to shake up the market and set new benchmarks! #Innovation #SoftDrinks #EnergyDrinks #BrandGrowth #MarketLeaders #TeamSuccess #HDGInnovation #sales

If you want proof of what is possible for Better-For-You in Grab & Go, look no further than the Yerba Mate Category. In the early days of Guayaki, the expansion beyond the Natural Channel was a challenging one. The brand sold hundreds of cans per SKU per week in Whole Foods Market and similar natural stores but struggled when first placed in more conventional outlets. As with most beverages, success via trial generation, awareness building and velocity driving came down to the availability of merchandising coolers. Folks just like to try a beverage cold. Turns in the cooler can be 8-10X what they are off a dry shelf. As Guayaki expanded to the Convenience Channel, some education and patience was required but now Convenience is the largest retail channel for the brand. It's the perfect fit for the perfect beverage. That success drew Clean Cause, another yerba mate, to the channel, creating a category! Mate is now a very effective bridge between Energy Drinks and RTD Teas for many retailers. If you think your brand belongs in Grab & Go, drop us a line. Let's test it out! al@lessonsfrom100brands.com

Wendy's clarified recent comments made by its CEO regarding the implementation of "dynamic pricing" following confusion in media reports. The fast-food chain aims to introduce digital menu boards, facilitating easier price adjustments and promoting sales of certain items. Contrary to earlier comparisons with surge pricing, Wendy's emphasized that dynamic pricing won't involve raising prices during peak times. The company aims to leverage technology to benefit customers and crew members, offering discounts during slower periods. Additionally, Wendy's plans to invest in advertising its new breakfast menu items and is testing new nugget flavors in select locations. #hustlerdigest #capitalism #price #surgepricing #wendys #dystopia #egoist #egoism #unionofegoists #insurrection #MaxStirner #flavors #nugget #fastfood #menu #breakfast #Michigan