Aron O'Dowd’s Post

“BuzzBallz is a fun brand, but we are serious about consumers making good choices in their leisure time and being responsible when enjoying an adult beverage." - Tracy Frisbie, BuzzBallz EVP of Sales and Marketing We recently created and just released a new video with Taylor Reimer about the importance of responsible drinking! Watch the ad spot below and read more about the creation of the video in the press release here: https://lnkd.in/gXuSt-RM

Celebrating with Meg I’m really going to try to be aware of what I’m seeing, tasting, touching, smelling and hearing. Celebration is about the five senses, and that's how I'm trying to look at my Second Half of life. -Meg Find more in my blog! 🔹enjoy~share~connect 👇🏻subscribe link below: https://lnkd.in/gzdnqfJg #womenover40 #generationx #bestlaidplans

The Super Bowl is upon us! With annual events, come traditions. Whether it is a holiday tradition or an annual trip to the same special place, it creates memories that we typically hold onto. I suspect that most of you are gearing up for your Super Bowl Sunday traditions. For us, it is always snack food and hoping for a great game (and of course debating the best commercials). What are your Super Bowl traditions? #SuperBowl #Traditions

It's fascinating to witness the shift in consumer preferences and the power of effective storytelling in shaping brand success.

The Power of Experiential Marketing! This morning, a post from a good mate of mine, Mark Nel, caught my eye. He shared his pre-school coffee/hot chocolate ritual at Plato Coffee, and it really struck a chord. Like many of us, the time we get to spend with our kids in the morning before the school and work rush is incredibly limited—and absolutely precious! Making time for a pre-school "date" with your little one means setting that alarm a bit earlier, getting breakfast sorted, packing bags, brushing teeth—the whole morning hustle. But once those boxes are checked and everyone’s finally out the door and in the car (on most days 😉), the day is off and running! The next real connection with our kids might only come in the early evening. That’s why a morning coffee/hot chocolate "date" on the way to school is such a simple yet special way to make the most of that time. And when a place like Plato Coffee goes the extra mile, making you feel genuinely appreciated, it creates an instant emotional connection. As Mark put it, "I know where my next coffee is going to be." This perfectly illustrates the power of experiences in connecting people to brands. No big flashy ads or expensive media campaigns—just a thoughtful, human-centric approach that resonates on a personal level. This approach to marketing is something that I resonate with on a deeply personal level. Its one of the ways we at WILD AIR Agency seek to ad value to our clients in building their brands, market share and revenue. For me, it's not just about what brands desire, but more about truly understanding what people need and how brands can fulfil that need. When brands effectively and consistently meet people's needs, it fosters loyalty and trust, leading to lifelong sales rather than sporadic, one-time purchases. Well done Plato Coffee! I dont have access to one of your branches, but when I get the chance, i'll be taking a flat white please.

🍹 Are you in the Beverage industry and aiming to boost your Brand's visibility? Have you considered how Custom Drinking Bar Mats can help? 🍻 1️⃣ Continuous Exposure: Each pour and cocktail creation showcases your Brand. 2️⃣ Memorable Impressions: Frequent visual reminders of your Brand build recognition. 3️⃣ Prime Placement: Positioned in high-traffic areas, ensuring maximum visibility. 4️⃣ Brand Association: Your Brand becomes synonymous with great experiences at the bar. How important is brand visibility for your business, and can you see Custom Drinking Bar Mats playing a key role? Let's chat! 💬 #BeverageIndustry #BrandVisibility #PromotionalProducts #MarketingStrategy SwagSway Promotions #swagsway #swagswaypromotions #promoitems #swag #merch

The story of Dr. Pepper has some important lessons for companies when trying to scale in a competitive environment and when you are not one of the top players. Being the third horse in a two-horse race can be advantageous. I didn't realize that Dr. Pepper's drinks are found on more US soda fountains than any other soft drink including Coke and Pepsi? Why? They get distribution through both Coke and Pepsi fountains. Read the Hustle article here 👉 https://lnkd.in/gwfieUKt Their playbook, according to this article on WSJ article (link below): 1) It Embraced Youth through platforms like TikTok 2) It's not acting like a 139-year brand 3) It played up its sweetness WSJ Article 👉 https://lnkd.in/ghEfQKUA #competition #scalingup

Love this new KFC UK & Ireland ad. And that's all you need. Nothing more, nothing less. Just for people to go, 'Love that'. Because the best ads (and brands), the ones that do something different, don't follow sector conventions, don't stay safe in their lane, they're the ones that get inside you and stick. They're the ones you remember, they're the ones that persuade you, and they're the ones you go for next time you need/want/fancy what they're offering. What does everybody else think? Love it, hate it, meh. #Brand #BrandBuilding #BrandAwareness #BrandAdvertsing #BrandMarketing #BrandConsultant https://lnkd.in/eMrTRWb4

🍅 Loving the Simplicity in Heinz's "The Wait" Campaign 🍅 Hello, everyone! I'm truly impressed by Heinz's latest global campaign, "The Wait." What I love about it? Its simplicity and its power to connect. 🌟 Why It's Simply Brilliant: The campaign is all about how much people love Heinz ketchup. It shows diners waiting to start their meals until they get that beloved Heinz ketchup. It's a simple concept: people who love Heinz will wait for it. And that simplicity? It really works! 💭 Connecting with People: It's really cool how this simple idea of waiting for Heinz ketchup gets people's attention. If you already love Heinz, these ads make you nod and think, "Yep, that's me!" But if you're not a big ketchup fan, these ads might make you wonder, "Why haven't I given Heinz a try?" It's all about making people think and connect with the ad. 👏 My Thoughts: This campaign is a great reminder that sometimes marketing doesn't have to be complex. It's about understanding and reflecting real consumer behaviors. And sometimes, the simplest ideas can be the most effective. Do you relate to this campaign? How do you think simplicity in marketing can create impact? Let's chat! #MarketingStrategy #SimpleYetEffective #Heinz #GlobalCampaign #RelatableMarketing

The billionaire 3.5 hours Sunday Game: Kansas City Chiefs and San Francisco 49ers As a #marketing lover, curiosity around events related to #brands always bring my attention to find #insights that pop up around the impact they can have in so many different areas. This time, the #Superbowl was my target event to enjoy as a consumer and as a professional point of view to get some important facts that I find and consider interesting to share: General Overview - The economic impact expected for the city was around $600 million. - 61,629 fans attended the event at the Allegiant Stadium at Las Vegas Nevada. Total Occupancy for the stadium is 65,000 total. - Average price per ticket was $8,600 USD. - 150,000 visitors on top of the 300,000 regular visitors were considered to attend the event in Las Vegas for this special event. - Hotel rates around 2.5 times the average with an average price per night around $570 USD, and it seems that 91% occupancy was reached. - Consumer spending on CPG food & beverage ads hit up to $2.3 billion during the Super Bowl week. The estimated total consumer spending was at 17.3 billion U.S. dollars, an average of just over 85 U.S. dollars. on purchases related to the Super Bowl, mainly on food and beverages. The most popular foods were 73% chips & dips, 52% pizza, 45% alcoholic beverages, 37% fruits and vegetables, 37% premade appetizers. - Airflight tickets average around $600 USD. 112% higher than a normal weekend to Las Vegas and 1,500 expected private Jets to arrive for the event. Ground transportation-fares to and from the airport, hotel and game around 300 USD. American Airlines and United Airlines promote their customized flights experiences around the teams, #TravisKelce, Taylor Swift, #PatrickMahomes. About the National Football League (NFL) Brand - Around $7 million range per 30-second spot broadcast on TV. 59 commercials were shown during the Game. Brands such as State Farm, Dunkin', Kia America, Uber Eats, Dove, BMW Group, #Budweiser, Verizon, #Doritos were ranked as the top commercial this year. #Oreos, Pringles, #MountainDew, Doritos and #M&Ms dominated the ad line up. -123 million average TV viewers through @CBS, Paramount+, Univision and Nickelodeon. International Broadcast was available through DAZN or TV channels such as ESPN and ESPN2 for some countries to mention some. - Females currently represent 46% of the Super Bowl audience. -TikTok had 25.7 billion views, Instagram buzzing with 8.6 million posts (and counting), and around 26 million tweets were registered during the game. 1+ million google search related to Chiefs vs 49ers. - 39 current sponsors support the NFL The sky is the limit and marketing has a long way to go! Data from: US Chamber, Strike Social, CBS News, Admeter, Sports Business Journal, National Football League (NFL), Social Guide, NPR, National Retail Federation, Forbes, Statista, Nielsen, StubHub, GOBankingRates #marketing #sportsmarketing #Brandmarketing Additional info: