Artefact’s Post

🎤 In this Data Coffee interview, Aleksandra Semenenko, Director of Data Science & Global lead on MMM at Artefact talks about #IncrementalityTesting and #MarketingROI and how to combine the two in your business strategy. 📽️ Watch her interview: https://lnkd.in/eZARaWBF 🎧 Listen to the podcast: https://lnkd.in/eR-x_5cy 🔎 Aleksandra explains that, unlike Marketing Mix Modeling (#MMM), Incrementality Testing is less demanding regarding resources and #data, allowing companies to start more simply. She uses the example of a large company with 25 different markets to show how Incrementality Testing can identify which marketing campaigns generate positive or negative ROI, enabling investment optimization. 💡 Watch the video and gain more insights: - Incrementality Testing is a tactical tool, focusing on short-term operations and allowing for quick adjustments. - MMM (#MarketingMixModeling) provides a long-term strategic view. - Incrementality Testing and MMM can work together in mature organizations, offering diverse and rich insights for improving business results. - Incrementality Testing promotes #agility by encouraging businesses to experiment with various marketing channels and tactics. - It allows for adjustments based on real-time feedback and performance. 🎯 Both MMM and Incrementality Testing provide valuable business insights, but while MMM is conducted once or twice a year for strategic planning, Incrementality Testing is ongoing, delivering immediate and actionable insights for operational teams. The #MROI (Marketing ROI) advanced model of Artefact, which encompasses the MMM methodology, is the key to maximizing marketing strategy impact and unlocking ROI growth. It helps businesses: 1️⃣ Allocate marketing and media budgets between geos, brands and channels, 2️⃣ Define the right mix across digital and offline channels. Scale campaign budgets on an ongoing basis. 👉 To learn more about MROI, read our Artefact Data Digest #newsletter: https://lnkd.in/e6R2erxS 

[🎬 Replay of the discussion with Brune Poirson, Chief Sustainability Officer & Executive Committee Member at Accor, at the Adopt AI #Summit by Artefact] on how to combine the use of AI and environmental transition. Questions by Lucie Marchais, Project Director at Artefact 3000. 👉 Watch and get inspired by Brune Poirson on the Society stage: https://lnkd.in/e8Xup75z 📖 Read the REPORT of Adopt AI with the replays & synthesis of all keynotes & key discussion panels: https://lnkd.in/e8yj2CeN 💼 Brune Poirson, former Secretary of State for Ecological and Environmental Transition (2017-2020), is now the Chief Sustainability Officer at Accor. Poirson’s current mission is to guide Accor, a global hospitality company, toward a #sustainablemodel amidst accelerating climate change and social inequalities. Key insights from the discussion between Brune Poirson and Lucie Marchais: 🔹 For #sustainability, Accor must rethink its business model. As a leading #hospitalitycompany, it opens one hotel per day. The key challenge is shifting from a quantity-based to a quality-based model, transforming hotels into “third spaces” for work, meetings, and activities to optimize underutilized spaces. 🔹 Accor's sustainable operations focus on three areas: #waterconservation by replacing bathtubs with showers, shifting to less meat-based menus to #reducecarbon and water footprints, and promoting bicycles and trains over aviation through partnerships like the one with SNCF. 🔹 AI helps manage large environmental datasets, improve weather predictions, and enhance decision-making. It can forecast climate impacts, aiding industries in planning and adaptation, such as determining where and what type of housing to build. 🔹 For #foodwaste reduction, #AItools like connected scales help kitchens track and reduce waste by identifying patterns and improving menu planning. Predictive tools like “Full Soon” forecast guest numbers and preferences, enhancing efficiency and reducing waste. 🔹 AI enhances personalized guest experiences through advanced #chatbots, tailoring services like room temperature settings. It also frees hotel staff from repetitive tasks, allowing them to focus on #guestinteraction. Accor uses AI to accelerate employee training and development, empowering staff and providing career growth opportunities. 🗣 “Increasingly, we need to move away from mitigation but really to adaptation, and that's where adaptation is a real challenge and that's where AI can really help,” says Brune Poirson. 👉 Watch all the replays of the Adopt AI Summit: https://lnkd.in/eDxHcR47 

[🎬 Replay of the keynote of Stanislas Niox-Chateau, CEO and Cofounder of Doctolib, at the Adopt AI #Summit by Artefact] on Building the healthcare we all dream of, thanks to AI. 👉 Watch and get inspired by Stanislas Niox-Chateau on the Vision stage: https://lnkd.in/eWRQdsJZ 📖 Read the REPORT of Adopt AI with the replays & synthesis of all CEOs keynotes & key discussion panels: https://lnkd.in/e8yj2CeN 💼 After a severe back injury ended his tennis aspirations, Stanislas pivoted to academics, graduating from HEC School of Management. He co-founded Doctolib in 2013, which quickly became a leader in #ehealth across Europe, dramatically improving how patients connect with #healthcare providers. The platform serves 380,000 healthcare professionals and attracts 80 million patient visits each month. Key insights from the keynote of the CEO of Doctolib: ✔ Niox-Chateau envisions a future where healthcare professionals have access to patient #data in the right context, enhanced #medicalknowledge, and more time for #patientcare. He emphasizes the importance of simple, smart tools to enable preventive care. ✔ He believes that technology can transform how practitioners innovate in their daily work, allowing general practitioners and specialists to treat more patients and handle broader #clinicalcases efficiently. ✔ AI and technology can transform passive, traditional consultations into more dynamic, engaging experiences, benefiting both professionals and patients. Digital #healthstartups play a crucial role in this evolution. ✔ Niox-Chateau emphasizes that technology should be easy to use and have a significant impact on the daily lives of healthcare professionals. #AI can amplify these changes, opening up new possibilities. ✔ At the outset, AI will support practitioners with administrative tasks, ensuring transparency and reducing the possibility of mistakes, thereby enhancing the overall efficiency of #healthcareservices. ✔ Niox-Chateau concludes by reinforcing the potential of technology and AI to change the lives of patients and professionals, encouraging the audience to embrace these innovations for a better healthcare future. 🗣 “I believe technology, amplified by AI, can have a systemic impact on health and the lives of professionals. We dream of healthcare professionals with patient data in the right context, enhanced medical knowledge, and more time for patient care, enabled by smart and simple tools for preventive care,” says Stanislas Niox-Chateau. 👉 Watch all the replays of the Adopt AI Summit: https://lnkd.in/eDxHcR47 📅 Save the date - on November 21st, join us at the AI for Health Summit at STATION F in Paris, where Doctolib will be present to explore the future of healthcare technology! ⚕ You can already book your pass: https://lnkd.in/ej3pUNa7 

[🎬 Replay of the interview of Isabelle Fraine, Managing Director at Google Cloud France, at the Adopt AI Summit by Artefact] on how the cloud accelerates AI adoption in large companies. Questions by Damien GROMIER, Partner at Artefact & CEO of Artefact Open Innovation. 👉 Watch and get inspired by Isabelle Fraine on the Vision stage: https://lnkd.in/e98wajH3 📖 Read the REPORT of #AdoptAI with the replays & synthesis of all CEOs keynotes & key discussion panels: https://lnkd.in/e8yj2CeN  💼 As Managing Director of Google Cloud France, Isabelle Fraine oversees strategic initiatives and regional operations. - With a technology and business management background, she has played a pivotal role in driving digital transformation for various organizations.  - Before joining Google, she held leadership positions in tech companies, where she specialized in #cloud computing and #AItechnologies. 💡 Key insights from the discussion with Isabelle: - Google Cloud prioritizes responsible AI, ensuring ethical use and building user trust. This includes addressing job impacts and emphasizing change management, rooted in openness and contributing to the open-source community. - Google Cloud’s infrastructure supports scalable AI applications securely and efficiently. This includes new sub-sea cables for global communication and proprietary GPUs and TPUs for optimized performance. - Isabelle advises companies to start their AI journey by identifying valuable and scalable use cases. Initial successes in these areas drive further AI adoption and investment. It’s crucial to involve the entire organization in the #AIadoption process. This inclusive approach can uncover unexpected and innovative ideas. Training and understanding AI’s capabilities and limitations at all organizational levels, especially executive committees, are essential for informed decision-making. - To foster widespread #AI adoption, Google Cloud emphasizes the importance of AI literacy across all organizational levels. By providing free #training and resources, they aim to demystify AI and empower employees to leverage its capabilities. This approach ensures #AIintegration is not confined to technical teams but is embraced by all departments, fostering a culture of innovation and collaboration. - Google Cloud is focused on expanding its ecosystem to support #AIinnovation further. They are investing in infrastructure and partnerships to create a robust environment for AI development and deployment. By enhancing their platform’s capabilities and fostering a collaborative ecosystem, Google Cloud aims to drive the next wave of AI advancements. 🗣 “It is important for us that people can familiarize themselves with the technology and train on it for free,” says Isabelle Fraine. 👉 Watch all the replays of the Adopt AI Summit: https://lnkd.in/eDxHcR47

[Article - The Impact of #LGBTQIAPN+ Representation in Companies 📰] Understand how the #inclusion of LGBTQIAPN+ professionals can transform your company in our latest article: https://lnkd.in/esVYfAac 🌟 In this article, Paolo Gozdzink 🏳️🌈, Marketing Specialist at Artefact LatAm, shows how we are committed to #diversity and inclusion, especially in the technology sector. Find out how our initiatives are promoting a more inclusive and diverse workplace. In the article, we cover: 📈 Alarming #Data: According to a recent Google study, 71% of #AI companies do not have LGBTQIAPN+ individuals in #leadership roles. In 2024, this needs to change! 🌈 The Importance of Diversity: Diversity of thought and experience is essential for #innovation. Companies that do not value inclusion risk being left behind. 🤝 Artefact LatAm Initiatives: At #Artefact LatAm, 21% of our employees identify as LGBTQIAPN+. We have implemented affirmative hiring practices and have affinity groups that meet monthly to strengthen our internal bonds. 📊 Diversity Census: We monitor our progress with a census that measures gender, ethnic, racial, regional, neurodiversity, and psychiatric diagnostic diversity, using this data to create a dashboard tracking our diversity indicators. 📅 Strategic Actions: We set goals and KPIs with our leadership, developing strategic actions to achieve these goals. We produce monthly content for our newsletter and conduct sharings on diversity. 📢 Read our full article and see how LGBTQIAPN+ representation can drive innovation and progress in your company! #DiversityandInclusion #RepresentationMatters

[Fierté AI 💡] How do you know the text you've written is inclusive and free of bias? Chances are, you don't. Luckily, we have created your new #AIassistant to detect, explain, and rephrase any microaggressions or unconscious biases in your text. Fierté #AI leverages the robust architecture of Mixtral #LLM and is fine-tuned for specific tasks related to detecting and addressing microaggressions. 👉 Read the article and watch the demo here: https://lnkd.in/eRCSHRYP 🔎 Since most foundational models are trained on real-world #data retrieved from the internet, this data still contains #biases and discrimination against minority groups. Therefore, to create safe, ethical, and #responsibleAI, an additional layer should be included to address microaggressions and biases. At Artefact, we truly believe "AI is about People" which is our primary motivation for building #FiertéAI. Fierté, or Pride in French, aims to increase awareness about microaggressions within organizations and create a safer environment. The key features of Fierté AI are:  💬 Multilingual support  💻 A carefully curated dataset for fine-tuning 🔧 Leveraging the robust architecture of Mixtral LLM 🤖 A cost-effective solution without compromising performance. Have a look at the Fierté AI demo in this video: https://lnkd.in/ezjr_WPQ 📣 Want to test Fierté AI yourself? On July 9th, our office in Amsterdam hosts the Rainbow Tech & AI Summit where Fierté AI will be showcased. ➡ Sign up for free here: https://lnkd.in/eJVUvshE #Artefact #Artefactors #Innovation #GenAI #DEI #Inclusion

[🎬 Keynote REPLAY of Christophe Périllat, CEO of Valeo at the Adopt AI Summit by Artefact ] Watch Christophe Périllat’s 15’ opening speech on the future of the #automotiveindustry, relying heavily on #AI integration. 👉 Watch and get inspired by Christophe Périllat on the Vision stage of the #AdoptAI summit:  https://lnkd.in/eMYrr5Mi 📖 Read the Adopt AI REPORT with the replays & synthesis of all CEOs keynotes & key discussion panels: https://lnkd.in/e8yj2CeN 💼 About Christophe Périllat: CEO of Valeo since January 2022, Christophe joined the company in 2000. His leadership is seen as a continuation of Valeo's strategic focus on driving assistance systems and electrification, positioning the company at the forefront of the automotive industry's ongoing revolutions in mobility.  🔎 About Valeo: It is a technology firm partnering with automakers and mobility innovators, designing smart mobility solutions aimed at intuitive driving and CO2 emission reduction. The company has reported €22 billion in 2023 sales and employs 112,700 people across 29 countries. 🚗 Key insights from the keynote: - Driving is a challenging task for our brain and senses. Valeo, a leader in #drivingassistance, uses top-notch sensors (cameras, radars, imaging radars) for a 360° #safedriving view. Their goal: #zeroaccidents, injuries, and deaths with AI. - AI revolutionized Valeo's approach 12 years ago, enhancing safe driving #automation. From intelligent rear-view cameras to emergency braking and adaptive cruise control, AI ensures level 2 autonomy where drivers get significant assistance. - Level 3 autonomy lets cars drive themselves. Valeo's #LiDAR sensors detect and interpret complex scenarios for safer #autonomousdriving, surpassing the capabilities of radars, cameras, and human eyes. - Valeo AI, established 8 years ago with 200 experts, enhances perception, software development, and validation, reducing defects and improving quality across 175 factories. - "AI for All" democratizes AI use across Valeo. A #hackathon by Artefact generated 600 AI ideas, improving logistics and #qualitycontrol. Valeo's AI initiatives boost production quality and efficiency. - Managing AI's energy demands is crucial. Valeo aims for "Net Zero" with efficient hardware and software, leveraging their expertise in cooling technology for data centers. - AI is the future of automotive tech. Valeo leads in AI-driven #innovation for greener, safer, and smarter mobility. 🗣 “Tomorrow there will not be a vehicle on the road without embedded AI in its software, not a single vehicle designed or manufactured without AI,” says Christophe Périllat. 👉 Watch all the replays of the Adopt AI Summit: https://lnkd.in/eDxHcR47 #AIAutomotive #AutonomousVehicles #FutureMobility

[Artefact Data & Al #Digest June edition | Adopt AI Summit  REPLAYS & synthesis REPORT - Month of PRIDE at Artefact: « Fierté » GenAI assistant & culture] 👉 Read the newsletter here: https://lnkd.in/e4SXYDYZ Here is what you’ll learn about in our monthly global newsletter: 1️⃣ Adopt AI Summit by Artefact - best of video. 🎥 Discover now the best moments of the summit: https://lnkd.in/eu7g7NZa 2️⃣ Adopt AI Report - Replays & Synthesis of CEOs keynotes and discussion panels. 📄 Read the Adopt AI Report: https://lnkd.in/e9i4_Xyi 3️⃣ 🎥 Subscribe to view all the replays of the 80+ sessions at Adopt AI: https://lnkd.in/eDxHcR47  📰 Access all the videos and synthesis on our website: https://lnkd.in/gwRvFGyB 4️⃣ Month of Pride at Artefact 🌈 Discover and watch our product demo called Fierté AI: The open-source GenAI assistant that protects against micro-aggressions and reduces bias: https://lnkd.in/eRCSHRYP Read employees’ articles telling about our company’s #diversity & #inclusivity initiatives, because at Artefact, we act:  📗 Embracing Diversity and Ethics: Unleashing the Power of Inclusion: https://lnkd.in/gsyMq6Rk  📘 AI For Inclusion: Promoting Diversity and Equity in the Technology Sector  by Paolo Gozdzink 🏳️🌈: https://lnkd.in/erq2u7Ta  📙 The Impact of LGBTQIAPN+ Representation in Companies by Paolo Gozdzink: https://lnkd.in/esVYfAac Stay informed, stay inspired! 📰 Sign up for our Artefact #Data & #Al Digest newsletter: https://lnkd.in/dbbC-3Jr 

🚀 [Watch the Closing Speech of Jacques Attali] at the Adopt AI Summit by Artefact! We were immensely honored by the presence of the esteemed Jacques Attali, Writer and President of Attali Associates, sharing his vision of a new world with AI. 👉 Discover Jacques Attali’s message at #AdoptAI: https://lnkd.in/g48QNCBJ 💼 Jacques Attali is a French economist, writer, and senior civil servant. He served as a special advisor to French President François Mitterrand from 1981 to 1991. Attali founded and led the European Bank for Reconstruction and Development and has authored numerous books on diverse subjects, including economics, history, and sociology. He is also the founder of Positive Planet, an organization focused on promoting sustainable development worldwide. Attali is renowned for his influential thoughts on globalization, technology, and future societal trends. 💡 His key insights about #AI are very inspiring for the future of economics, education, and the planet.  🗣 Jacques Attali says: “AI, like all technologies, is a tool that can be used for good or ill. It can enhance harmful activities such as oil drilling and the creation of addictive products, or it can support the economy of life, including health, education, renewable energy, sustainable agriculture, recycling, and more. The potential for positive impact in these areas is immense.” #AI is a precursor to even more transformative technologies that will shape the future, such as digital biology, biomimicry, and #quantumcomputing. Digital biology uses AI in genetics, heralding significant health transformations. Biomimicry, which imitates nature, holds vast potential for innovation. Quantum computing also promises to revolutionize thinking, speed, and human-machine interactions in the coming decades. 🔎 Two key dimensions of AI are particularly noteworthy: - The first is #predictivemaintenance, which enhances our ability to predict events based on historical #data. This capability is invaluable in industrial applications, where analyzing data can prevent failures, breakdowns, leaks, and anomalies, thus transforming industrial systems and significantly reducing energy consumption. - The second dimension is #generativeAI. While it has promising applications in entertainment, translation, and FAQs, today it is still a bit less reliable for critical tasks requiring high accuracy. The use of AI should focus on beneficial applications.  👉 Read more on our website: https://lnkd.in/ggxMgZvq In summary, Jacques Attali explains that understanding the historical context of AI, focusing on its beneficial uses, and fostering talent with ethical standards are key to leveraging AI for a better future. 👉 Watch all the replays of the keynotes and conferences: https://lnkd.in/eDxHcR47 Stay tuned for more replays of the Adopt AI Summit!