Arts & Sciences’ Post

It’s not a regular ad. It’s a ‘cool’ ad. Ahead of its release, the new Mean Girls movie created an ad with a witty reference to the OG film. #madovermarketing #advertisingandmarketing #marketing #adcampaign #meangirls #advertising #outdooradvertising #socialmedia #movies

We’re always trying to figure out how to make our clients even more money by producing even more high converting content within a single day shoot here at Buck Wild Media. So we’re constantly searching for new content efficiencies to batch even more from our shoots. Here on this specific shoot for Root Beer Club we definitely cracked the code! Check out what we figured out: The Challenge: Shooting 41 shots for (4) 60-Second Root Beer Club Ads (+ A Ton of Micro Content) in just 12 hours! (FYI, a typical 10-hour shoot day typically achieves about 28 Shots, 12 hours typically get 32 Shots). And No this is not a hard rule, but a fairly consistent expectation. We've shot MTV music videos that had 60 Shots in a day with a neighborhood exterior on a steadicam. Our secret weapon? Smart shot grouping! 🎬 Instead of filming each ad scene by scene, we're grouping similar shots together across all the scripts. This means using the same camera moves, setups, and wardrobe for shots with the same letter code (e.g., all "A" shots get the same wide dolly push).🅰️🅱️ Can we crush this ambitious 41-shot day in 12 Hours or Less? ➡️ Follow us at Buck Wild Media to find out!  #Advertising #FilmProduction #BehindTheScenes #RootBeerClub #Challenge #BusinessGrowth #Profitability #AdsThatConvert A Special thanks to Mike Tingey and Madison Reese Jessop for trusting us with their brand!

Dear #Founders and #CEOs, this is how you get way more bang for your buck! Are we cheap? Not even close. But are we worth it? Absolutely! #Marketing #VideoAdvertising #Efficiency #Profitability

Back in the day, ad films used to be a whopping 45 seconds long. Now? Just a quick 10 seconds. But do you know what is still going strong? The power of 'strong ideas’ Whether it's a 24-second ad or a blink-and-you'll-miss-it 10-second one, it's the strong ideas that stick. The creative teams spend the same amount of time, or may be more in the case of 10 seconds. The approach is different. We always go for a full circle story when it comes to a 45-seconder, now also considered as a long format. (Classically, long format ad films used to be 3 minutes plus) 10 seconders need to be moments. That nice moment can be a part of a story. Let the audience imagine the story, we will share that ‘moment’. What’s your favourite 10 seconder. PS: There are 2 seconders as well :D - - #AdEvolution #ShortAds #StrongIdeas #CreativeImpact #Advertising #StoryInSeconds #IdeasOverSeconds

A few thoughts on some of my favorite themes in advertising.

So Toys"R"Us made an ad with GenAI (Sora). Is it any good? And what does it tell us about GenAI created ads? Let’s start with the easy part. This is likely to be an effective ad for Toys "R" Us. It’s highly memorable, clearly linked to the brand, and looks to be driving a behavior change i.e. people are more likely to choose Toys R Us. All of this puts it well into the top third of our database. Ads that score here deliver on average a 21% higher sales lift than an average ad. That’s typically worth millions of dollars. How does it work? 🧓 Nostalgia is often a good tactic, when done the right way. Too many brands think average people care about their history, which we don’t, but this was meaningful for many viewers who used to shop at the store. For more on nostalgia, see the incredible paper by Samira Brophy and Effie UK linked below. 🦒 Great branding. Not just brand on screen, but Geoffrey the Giraffe a key character and the Toys "R" Us brand central to the whole story. 🗞 It contains news. The Macy’s tie-in is important to people. Many viewers (myself included!) thought the brand had gone bankrupt and was no longer active. To think in Byron Sharp terms, the ad not only (re)builds the mental availability of a fallen iconic brand, but also informs of the physical availability of the brand in Macy’s stores. Some will say that news = rational persuasion = not important for advertising. Nonsense. In fact, most ads aren’t exclusively emotional or rational, they are non-binary. What matters most is if it works, not how it works. The ‘how’ can lead you to rules and formulaic advertising that inhibit creativity. This ad wraps up some interesting news in a warm, nostalgic hug, meaning you pay more attention and are more accepting of the message. But take out the Macy’s information, and this wouldn’t be so effective. So the big question, is GenAI going to takeover? Not so fast. We can’t tell that from one ad. Our broader data, so far, would indicate that GenAI ads are slightly less effective than those made with human intelligence and real people exercising real creativity. More to come on this soon, in a broader Ipsos POV being authored by Diana Livadic It seems this what we have here is a very strong ad, so strong it potentially overshadows the slightly creepy factor. Because don’t get me wrong, some people do notice it, but for everyone who says: 🗣 "Sorry to destroy the innocence of the ad; but I couldn't help but think that this kid was on an acid trip." There are many more who say: 🗣"I liked the almost cinematic approach that it took and the sense of nostalgia in sort of inviting you into a new world of magic. It seemed and reminded me of the old Willy Wonka movie." Always remember the first rule of Marketing, according to Mark Ritson. Market Orientation. You are not the consumer. In this case, for real people, production quality is secondary to the basics of good advertising. Like this? Please repost it, and follow for more.

Creating a 30-second promo reel might seem like a quick task, but there’s a lot that goes on behind the scenes to make it impactful and engaging! 🎬 From concept development to final edits, each step involves detailed planning and thorough execution. Every frame counts in a promo reel and we are bound to ensure that each second is worthy of our viewers time. Stay tuned to see how we bring these projects to life! #VideoProduction #PromoReel #BehindTheScenes #ContentCreation

The long and short of it convo continues... Post Tor Myhren's challenge to the ad industry to up our game on short-form ads, Chaka Sobhani, our DDB Worldwide President & Global CCO responded: "I think it’s tricky to get to great film whether long- or short-form. Having time doesn’t guarantee a good story well told. I think the key is creating more specifically for a particular duration and platform. Audiences consume in different ways in different places. And trying to create one-size-fits-all can really hurt the quality, storytelling and impact of a film. The quality of short-form can be hugely diminished if it’s just a cutdown from something longer versus being created for a specific duration. That said, I think you also have to be really honest about how much you’re trying to cram into shorter durations – we have to keep it simple and not feel it has to carry multiple messaging alongside delivering emotionally in some way." 💡 Read more in Campaign UK via (and thanks) Charlotte Rawlings Maisie McCabe https://lnkd.in/eP5TyCm3

We're redefining video production by turning the camera on ourselves. ⬅ It's a double win: Likely delivers professionally-produced commercials for our clients. And at the same time, we create original content to entertain our followers. So what's the benefit? Audiences love a good story, and they connect with real people more than a cold sales pitch. Likely takes viewers behind the scenes to see how we create commercials, which leads to stronger affinity for our clients' brands. See how we achieved this with Moose Toys' new product! 👇 https://lnkd.in/gywT9F-t #videomarketing #videostrategy #socialmediamarketing #videomarketingstrategy #productvideo #productmarketing

"Yaar ek ad bana de, ek video hi toh shoot karni hai" 🎬 Ever wondered what it takes to create an ad from scratch? Time? Resources? A clear brief? This ad was crafted entirely in-house with a precise brief and the aim of boosting sales, backed by insights from the business and performance team. So, what did our creative team at Heads Up For Tails add to the mix? Emotion, relatability, love. 🐾 While one sourced a location for free, our adorable doggy model - Snuggles, equipment, the other worked on storyboarding the narrative. After a couple of directive edits, we achieved a film that performed exceptionally well on the website and in terms of performance. This is the secret sauce for creators: a clear brief + insights + a few resources. Always curate and solve for the long run, not for short-term dopamine hits. 🚀 #CreativeJourney #AdMakingMagic #creativedirector