McCann London

✨ Channelling your inner quiz show host ✨ "Formats are freeing. They balance structure and surprise in a way that pleases our brains...The thing is, however, there aren’t that many great examples of branded content formats...Is it because agencies overlook format ideas? Are they too simple, too obvious? Possibly. It’s easy to undervalue a brilliant format on paper. Amelia Dimz nearly sold the rights to Chicken Shop Date for £500. It’s now worth millions." In her latest article for Campaign UK, Mel explores why formats from Desert Island Discs to Hot Ones, One Question to Love Island keep us hooked. They create safe spaces for humour, humanity, and even the unexpected (just ask Conan O’Brien…). Yet while TV and podcasts have nailed the art of the format, branded content is still lagging behind. So, what’s stopping brands from being the main character? 👇🏼Read Mel's article to uncover how to get it just right👇🏼 Thank you Matt Barker. #McCanners #TruthWellTold 🖤 McCann Worldgroup

The Italian Way has arrived. Peroni Nastro Azzurro 0.0%’s latest creative campaign celebrates Italian passion and style, commencing with an opening film, The Welcome Present, starring Charles Leclerc and Lewis Hamilton. Directed by the brilliant Martin Werner, the creative is a toast to doing things The Italian Way. For more on The Italian Way, read an exclusive interview between Brittaney Kiefer and Peroni Nastro Azzurro's Global Brand Director, Carly Burford in ADWEEK here: https://lnkd.in/eHeK5MDT #McCanners #TruthWellTold 🖤 Asahi Beverages McCann Worldgroup

💥 News just in from McCann Content Studios 💥 Crystal Malachias, who's based in London with us, and Monica Tailor, who's based in the US, have been promoted to Co-Managing Directors of McCann Content Studios, leading the global expansion of our social content and influencer studio. They will continue their remits as Global Head of Influencer and Chief Social Marketing Officer at McCann respectively. By housing our social and influencer capabilities under the same roof as our creative agency, we're able to further amplify and strengthen our clients' brand platforms. We approach these functions in tandem with a brand’s core creative efforts and messaging, not separate 🔥 Read more in LBBonline - Little Black Book here: https://lnkd.in/e4qnJqsy #McCanners #TruthWellTold 🖤 McCann Worldgroup

There's a new creative leader in town.... 👀⬇️ Our Chief Creative Officer, Emiliano González De Pietri, sat down with claire beale to discuss everything from his route into advertising to the work he's most proud of, his views on AI and tech innovations to the challenges creatives face in today's world. 💭 "The industry needs to remember to always create that space where young creatives, senior creatives, agencies presenting to clients that risk-taking and creativity are never chastised. Never chastise a person or an organisation because they took a risk." 💭 "I think I could be a decent crime novelist - the kind of embossed paperbacks you’d see at the airport - it would at least pay the rent. 💭 "I think I can add a little joie de vivre, the industry needs some of that... I pride myself on keeping a light approach, using humour to remind people that this is an industry where we should be having fun and celebrate each other, not overcomplicate things and being sometimes a little mean to each other or overly aggressive. I will never give in to that." Read the full interview via the link below. You'll find out, as Claire says, what rocks Emiliano's creative boat. Thank you Emiliano and Creative Salon Worldwide 🙏🏼👏 We are so happy to have you. ➡️ https://lnkd.in/enYF2rBG #McCanners #TruthWellTold 🖤 McCann Worldgroup

The Drum's World Creative Rankings 2025 are out, and we have plenty to celebrate. 3️⃣ McCann London is officially the third most awarded agency in the UK & Ireland! 🎉 3️⃣ Our "The Everyday Tactician" docuseries with Xbox is the third most awarded campaign globally in the technology sector ⚽️ And when it comes to creative talent, a round of applause is in order for our McCanners: ✨ Regan Warner lands at #29 in the world’s most awarded ECDs and #12 in EMEA ✨ Jim Nilsson & Jacob Gjelstrup Björdal secure #69 in the global Creative Directors list Congratulations also to McCann Worldgroup's Global CCO, Javier Campopiano, who is the fifth most awarded CCO globally. Well done to all the incredible McCanners across our sister agencies for their individual wins. It's our collective community who makes this network what it is ⭐️ Read more here: https://lnkd.in/eMhYm7HW #McCanners #TruthWellTold #TheDrumRankings 🖤 McCann Worldgroup

💛🩷 You are loved and wanted 🩷💛 On Valentine’s Day we unveiled Loved & Wanted, a campaign for the Mayor of London designed to send people in London a powerful message of love, unity, and belonging. Brought to life on Outernet London’s immense digital screens, the creative lit up central London, reminding everyone that they are loved and wanted. Read more in the The London Standard here: https://lnkd.in/eMVVJnr7 At a time when fear and division can make too many feel unwelcome, this campaign stands as a beacon of hope. There was one particular standout moment: the heart-shaped ampersand, designed by a young student named Olivia, now shining across the city as a beautiful symbol of love and connection. With over 110 faith leaders, organisations, community groups, and cultural institutions standing in support, Loved & Wanted is now live across London. #McCanners #TruthWellTold 🖤 McCann Worldgroup

🏈⭐️ A Night of Super Bowl Ad Magic with Thinkbox ⭐️🏈 On Tuesday, our ECD Regan Warner joined Thinkbox’s Academy members and guests to spotlight the standout ads from this year’s #SuperBowl, an evening filled with creativity, debate, and pure advertising magic. It was a joy to hear her insights on stage alongside the brilliant ECDs Felipe Serradourada Guimaraes and Elliot Harris, expertly guided by the ever-inspiring Lindsey Clay 👏 Together, they unpacked the exceptional, the bizarre, the ingenious, and the downright hilarious, fueling plenty of lively discussion from the audience. Watching this year’s Super Bowl films in such great company made for an unforgettable evening. Read more here: https://lnkd.in/e92NmxE8 Huge thanks to Naz Erten for the incredible opportunity and seamless organisation 🙏🏼 #McCanners #TruthWellTold 🖤 McCann Worldgroup

⭐️🎙️ McCann Content Studios on stage 🎙️⭐️ Yesterday morning we joined the incredible CreatorIQ team at The Berkley hotel in Knightsbridge for an jam packed event, where our very own Aaron King (Global Influencer Innovation Director) discussed the booming creator economy 👏 The panel shared a lot of 🤯ing statistics with us, including the below from CreatorIQ's latest report: 💡 In 2021 organisations’ average annual investment in creator marketing was $360.8k. By 2024, this figure had surged 143% among organisations as a whole, and even more dramatically among enterprise organisations, which reported an average $1.7M spend on creator marketing. 💡For the first time in five years, TikTok surpassed Instagram as the platform that creators use most frequently. In 2024, 68% of creators regularly made content on TikTok, while 67% of creators regularly made content on Instagram. 💡For Leading Fortune 100 Brands, creator content powered 17x the engagements, 12x the impressions as owned content. It was fantastic to see so many brands, agencies and influencers in the room taking social and influencer seriously. The possibilities for creativity and success in this space are endless, and impossible to ignore. Thank you Aaron for sharing your expertise with us all, in an exceptional fit as per usual 🙏🏼 ✨ Aaron King Reiss Akhtar Katie Carroll Matteo Manta #McCanners #TruthWellTold 🖤 McCann Worldgroup

✨ Get ready to glow, with Afterglow ✨ A self-care routine you won't forget. The secret to getting that perfect glow is... sex with lube? Yes, that's right. With only 1 in 6 people agreeing that their partner is good at giving the pleasure, we're here to reveal there's an easier way.... Durex Lubes. We know that lube makes all sex better, and we know you know it too 😉 Check it out: https://lnkd.in/ecCPV_ur Read more in LBBonline - Little Black Book here: https://lnkd.in/e5MYTucV #McCanners #TruthWellTold 💙 Reckitt McCann Worldgroup

Today marks a big moment for us at McCann London, one of fond farewells and exciting new beginnings 💘   It’s with huge excitement that we welcome Emiliano González De Pietri as our new Chief Creative Officer. Building on his role as McCann Worldgroup's Global Creative Partner, Global Brands, he’ll be moving from Spain to London to lead our creative vision alongside our brilliant CSO, Mel Arrow, and MD, Tommy Smith to shape what’s next.   Emiliano said, “I’ve been an admirer of British creativity since I watched the Cannes specials Canal+ ran in Spain 30 years ago. To be in London, leading an office with these teams and clients, is a dream come true. The weeks I spent here during the Peroni pitch were pivotal. The teams and I clicked, and I fell in love with this office. I can’t wait to see what we can achieve together.”     And of course, a heartfelt thank you to Lynsey Atkin. In the time she’s been with us, she’s made an incredible impact. We know that whatever she does next will be nothing short of brilliant.   We’re stepping into an exciting new chapter, and we can’t wait to bring you along for the journey. Read more in LBBonline - Little Black Book here: https://lnkd.in/eXRE3TYJ   Stay tuned ✨ #McCanner #TruthWellTold Javi del Río 🖤 McCann Worldgroup