Anjan Purandare’s Post

Have you seen Deadpool & Wolverine yet? Even if you haven’t, we’re sure you’ve already experienced some of the film’s comprehensive marketing campaign! Learn more on PRWeek: https://ow.ly/O9Ux50SRrxR #DeadpoolandWolverine #Marketing #Film #Cinema

Where is your ad playing? Whether you have one location or multiple locations, I can help you reach your community. Message me for more information. #communitymessaging #arizonabusinesses #marketing #branding #travelandtourism

Avinash Udeshi, COO of Motivate Val Morgan, speaks to Campaign Middle East about the reliability of cinema advertising for brands. “Cinema remains the gold standard for capturing attention and driving higher message recall,” Udeshi said. “Multiple eye-tracking studies confirm that cinema ads generate high levels of active attention, thanks to the distraction-free setting.” Read the full article with the link below. #adfraud #advertising #cinema #interview

Could the cinema be the key for brands to reach Gen Z? Brands struggle to gain the attention of Gen Z, who view ads more negatively and show worse brand recall than any other generation. Turns out cinema advertising is the exception. According to a study by DVJ Insights, cinema ads outperform every other channel in this age group when it comes to brand impact, association and effectiveness. 📈 Read more in this article. #advertising #adtech #cinema

It’s not a regular ad. It’s a ‘cool’ ad. Ahead of its release, the new Mean Girls movie created an ad with a witty reference to the OG film. #madovermarketing #advertisingandmarketing #marketing #adcampaign #meangirls #advertising #outdooradvertising #socialmedia #movies

So Toys"R"Us made an ad with GenAI (Sora). Is it any good? And what does it tell us about GenAI created ads? Let’s start with the easy part. This is likely to be an effective ad for Toys "R" Us. It’s highly memorable, clearly linked to the brand, and looks to be driving a behavior change i.e. people are more likely to choose Toys R Us. All of this puts it well into the top third of our database. Ads that score here deliver on average a 21% higher sales lift than an average ad. That’s typically worth millions of dollars. How does it work? 🧓 Nostalgia is often a good tactic, when done the right way. Too many brands think average people care about their history, which we don’t, but this was meaningful for many viewers who used to shop at the store. For more on nostalgia, see the incredible paper by Samira Brophy and Effie UK linked below. 🦒 Great branding. Not just brand on screen, but Geoffrey the Giraffe a key character and the Toys "R" Us brand central to the whole story. 🗞 It contains news. The Macy’s tie-in is important to people. Many viewers (myself included!) thought the brand had gone bankrupt and was no longer active. To think in Byron Sharp terms, the ad not only (re)builds the mental availability of a fallen iconic brand, but also informs of the physical availability of the brand in Macy’s stores. Some will say that news = rational persuasion = not important for advertising. Nonsense. In fact, most ads aren’t exclusively emotional or rational, they are non-binary. What matters most is if it works, not how it works. The ‘how’ can lead you to rules and formulaic advertising that inhibit creativity. This ad wraps up some interesting news in a warm, nostalgic hug, meaning you pay more attention and are more accepting of the message. But take out the Macy’s information, and this wouldn’t be so effective. So the big question, is GenAI going to takeover? Not so fast. We can’t tell that from one ad. Our broader data, so far, would indicate that GenAI ads are slightly less effective than those made with human intelligence and real people exercising real creativity. More to come on this soon, in a broader Ipsos POV being authored by Diana Livadic It seems this what we have here is a very strong ad, so strong it potentially overshadows the slightly creepy factor. Because don’t get me wrong, some people do notice it, but for everyone who says: 🗣 "Sorry to destroy the innocence of the ad; but I couldn't help but think that this kid was on an acid trip." There are many more who say: 🗣"I liked the almost cinematic approach that it took and the sense of nostalgia in sort of inviting you into a new world of magic. It seemed and reminded me of the old Willy Wonka movie." Always remember the first rule of Marketing, according to Mark Ritson. Market Orientation. You are not the consumer. In this case, for real people, production quality is secondary to the basics of good advertising. Like this? Please repost it, and follow for more.

why is it that most of the Advertising Agencies look down at AVs and corporate films. while most of the corporates are trying to increase their social media reach with these form of communication. I am the only one who feels that Creative Directors from Ad Agencies or not interested in corporate films.

Remember when Kevin Hart became David Beckam? #GoodAdsMatter The plot of this ad may as well be a movie in the making because we are here for hours of this banter. This spoof campaign, for the clothing brand H&M, features comedian and actor Kevin Hart preparing to play ex-England captain, David Beckham, in a biopic based on the latter’s life. Kevin takes “method acting” far too seriously, as he begins shadowing Beckam, to the point of, occasionally, crossing his personal boundaries. Kevin is everywhere—his house, his gym, on his shoots and even in his bed! His eager beaver attitude doesn’t make it any easier for the soccer star, and naturally, gets on his nerves… but hey, he might as well have started to enjoy it. Just a little bit. All of this transpires while the two sport matching H&M outfits, and deliver one comical moment after another. That’s one way to incorporate the subtlest of product integrations while keeping the audiences engaged for a whole seven minutes! 𝗜𝗻𝗱𝗶𝗮'𝘀 𝗙𝗶𝗿𝘀𝘁 𝗘𝘃𝗲𝗿 𝗔𝗱-𝗳𝗶𝗹𝗺 𝗣𝗿𝗼𝗱𝘂𝗰𝗲𝗿𝘀' 𝗥𝗼𝘂𝗻𝗱𝘁𝗮𝗯𝗹𝗲 𝗼𝘂𝘁 𝗻𝗼𝘄! 𝗪𝗮𝘁𝗰𝗵 𝗶𝘁 𝗵𝗲𝗿𝗲: https://lnkd.in/dsGAApY6 Country: UK Year: 2015 Brand: H&M Advertising Agency: adam&eveDDB Creative Team: Patrick M. & Feargal Ballance Media Agency: Universal Mccann Production Company: SONNY Director: Fredrik Bond DOP: Ben Seresin Second Unit Assistant Director: David Backus Production Design: Joseph Cooney Producer: Alicia Richards Production Manager: Nicola Dempsey Cast: David Beckam, Kevin Hart & Ursula Wallis Production Service Company: Rival Schools Post Production: Martial Street Editors Editing: Tim Thornton-Allan & Matthew Post Production/VFX: The Mill 𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 Good Ads Matter, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 Purpose Studios. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆! ––––––––––––––––––––– 𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟲𝟬𝟬𝗸+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 -  https://lnkd.in/dg3JEGpK #GoodAdsMatterRoundtableSeason1 #Creativity #Marketing #Advertising #Branding #PurposeStudios #PursuePurpose

Who said romcoms are predictable? #GoodAdsMatter We all love a happy ending in movies, but that’s not always the case. This 90-second spot for AT&T takes genre-blending to the next level. It starts as a rom-com spoof where a couple shares a dramatic kiss and make-up moment, only for night to fall and the girlfriend to morph into a zombie. Talk about a wild plot twist! The well-crafted narrative builds the drama, and just as we’re getting invested in the Ad—yes, the Ad—the twist catches us completely off guard. We get a taste of multiple genres in one spot, which is exactly what AT&T aimed for with this spot: “Stream Everything, from rom-com to horror.” 𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟰𝟬𝟬𝗸+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲- https://lnkd.in/dg3JEGpK Country: USA Year: 2018 Brand: AT&T Agency: BBDO Worldwide Chief Creative Officer BBDO Worldwide: David Lubars Chief Creative Officer BBDO New York: Greg Hahn Group Executive Creative Director: Matt MacDonald Executive Creative Directors: David Povill, David Cuccinello Creative Directors: Kevin Mulroy, Dan Kenneally Production Company: Somesuch X Anonymous Founding Partner: Tim Nash Executive Producer: Nicky Barnes Director: Daniel Wolfe Director of Photography: Tom Townend Editor: Tom Lindsay 𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 Good Ads Matter, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 Purpose Studios. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆! –––––––––––––––––––––––––––––––––––––––––––––––––– Good Ads Matter 𝗶𝘀 𝗮𝗻 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝟭% 𝗰𝗹𝘂𝗯 𝗼𝗳 𝗮𝗹𝗹 𝘁𝗵𝗶𝗻𝗴𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗲 𝘄𝗵𝗲𝗿𝗲 𝘄𝗲 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗮𝗻𝗱 𝗔𝗱 𝗠𝗮𝗸𝗲𝗿𝘀 𝗮𝗹𝗶𝗸𝗲! 𝗩𝗶𝘀𝗶𝘁 𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗵𝗲𝗿𝗲 - https://lnkd.in/dtrkzyaa #DirectorsCut #Branding #Marketing #Advertising #PurposeStudios #PursuePurpose

As with many ads, often they’ll be cut down or shortened as nor every ad break has the room. With that in mind, consideration needs to be given to how the story will appear at differing lengths, which can hamper the creative https://ow.ly/hzr650S415A