Introducing Aruliden x Cécred. We helped Beyoncé bring to life a brand that advances the future of hair care through a combination of cutting-edge science and centuries-old wisdom. Inspired by Ms. Tina’s true and time-tested cocktailing, the singular line helps to rescue, strengthen, and grow hair for all. Aruliden worked to create the packaging for products that are supercharged with the most advanced science and deliver truly powerful care. Primary pack shape language draws cues from ancient architecture, with its stone-like texture balancing technical typography to reinforce the brand’s role as a bridge between hair care’s past, present, and future. Read more here: https://lnkd.in/gdQM29uP
Brilliant work among brilliant collaborators. There are few things as satisfying as translating an artist's vision into new forms and experiences.
Not only is this packaging design powerful in itself, but also in how it carries the story of ancient ritual that you have also created in the approach to photography. 👏
Amazing! What a thrill to work on such a pivotal brand and with a visionary like Beyonce!
Came out incredible! No limits to how great this will be.
Congrats team - so beautiful and impressive
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This is B-eautiful. Congratulations!
Iconic forms, honoring the past and yet totally modern, very fitting congrats Spencer Paul Bagley
Founder I Advisor I Investor I Mentor l FastCompany's 100 Most Creative in Business #FC100 I YPO
1moCongratulations to this incredibly talented team that helped bring Beyonce's vision to life. This was no small task and the attention to detail is evidenced across every touch point. Well done 👏👏