Aruliden’s Post

View organization page for Aruliden, graphic

8,013 followers

Introducing Aruliden x Cécred. We helped Beyoncé bring to life a brand that advances the future of hair care through a combination of cutting-edge science and centuries-old wisdom. Inspired by Ms. Tina’s true and time-tested cocktailing, the singular line helps to rescue, strengthen, and grow hair for all. Aruliden worked to create the packaging for products that are supercharged with the most advanced science and deliver truly powerful care. Primary pack shape language draws cues from ancient architecture, with its stone-like texture balancing technical typography to reinforce the brand’s role as a bridge between hair care’s past, present, and future. Read more here: https://lnkd.in/gdQM29uP

  • No alternative text description for this image
Rinat Aruh

Founder I Advisor I Investor I Mentor l FastCompany's 100 Most Creative in Business #FC100 I YPO

1mo

Congratulations to this incredibly talented team that helped bring Beyonce's vision to life. This was no small task and the attention to detail is evidenced across every touch point. Well done 👏👏

Caroline Mackenzie Kennedy

Brand leader and culture builder

1mo

Brilliant work among brilliant collaborators. There are few things as satisfying as translating an artist's vision into new forms and experiences.

Jenny Shears-Teixeira

Marketing & Branding Executive | Content Strategist | Board Member

1mo

Not only is this packaging design powerful in itself, but also in how it carries the story of ancient ritual that you have also created in the approach to photography. 👏

Amazing! What a thrill to work on such a pivotal brand and with a visionary like Beyonce!

Like
Reply
Russell Whalen

Production & Implementation for Brands | print-ability™ | Packaging / Renderings / Out of Home / Brand Guidelines / More

1mo

Came out incredible! No limits to how great this will be.

Like
Reply
Cynthia Davies

Builder of Brands and Driver of Business

1mo

Congrats team - so beautiful and impressive

Marc Woollard

Head of Brand + Creative at REI

1mo

🔥👀🔥

Like
Reply
Hilario Bango

CEO | Creative Director at Martian Arts

1mo

This is B-eautiful. Congratulations!

Anna Schneider-Mayerson

Disruptive Innovation + Consumer Experience Architect | Building and reinventing business models, products, services, and brands

1mo

Iconic forms, honoring the past and yet totally modern, very fitting congrats Spencer Paul Bagley

Like
Reply
See more comments

To view or add a comment, sign in

Explore topics