Asahi Europe & International’s Post

Top 7 Reasons to Invest in Signature Brew With less than a week of our raise to go we thought we better summarise this incredible opportunity as simply as we could, so here are 7 reasons why you should invest in the biggest noise in beer: 1 - We are the only brewery in the UK to have won Brewery of the Year Twice! 2 - In a competitive market we have a scalable and defendable USP 3 - Underpinned by our association with the very best musicians in the world our Community model has genuine global growth potential 4 - We have a clear exit strategy that puts the long-term growth of Signature Brew and providing a return for investors first 5 - All of the key components required to deliver our growth - state-of-the-art production facility, great brand and incredible people - are all in place 6 - All of our core flagship beers are award-winning - each has a 2-star Great Taste Award - and we have established clear routes to market across all of the UK 7 - You’ll be joining some global icons who’ve already supported Signature Brew https://lnkd.in/e9v_u3uT

We live in a world in which everything from music concerts to restaurants are over-produced. We just came back from Las Vegas seeing Adele. The show begins with a back-up piano growing to a back-up group growing to a back-up mini-orchestra. Lights, fancy staging, a sound system with much too much bass, stuff (including small hearts) falling from the ceiling, etc. In this restaurant review, the reviewer asks the question of whether these places--that are on the World's 50 best list--serve food that people would actually want to eat. Sometimes, in food, music, movies, etc., less is more. Japanese culture recognizes this in many ways. Meanwhile, the trip to Vegas brought back memories of seeing Chuck Berry and Little Richard in venues where you could see and hear them and not be distracted with sound and light shows and stuff falling from the ceiling. #Adele #concerts #LasVegas #music #restaurants #bestlists #Japan

What once was a celebrated platform for introducing new products is now struggling to attract participation. Tickets that previously sold out in minutes are still available the week of the event. Sponsor dollars are harder to come by. And being awarded in a competition no longer carries much weight at retail. It’s enough to make a brewer wonder if beer festivals are dying a slow death. What’s needed is a shift in mindset before signing up for your next beer festival. We look at the troubling trends in attendance; reduced brewery support; and growing consumer concerns around overconsumption as prompts for a new festival model. One that meets the [new] drinker where they are, with greater balance and overall engagement, focusing less on “getting your money’s worth” and more on the overall experience. We believe festivals of the near future will focus in three (3) key areas: -Creating a theme that helps shape a unique experience -Inviting relevant non-beer partners and local businesses to contribute -Highlighting the personality and story of participating brands Next-level beer festivals still need to showcase innovations; present different use-cases like food pairings and cocktails; and support a charity or community organization. But drinkers are demanding more for their entry fee. Our goal is for brewery owners and managers to have a complete set of tools to evaluate participation in future beer festivals or to create an engaging event from scratch. Presentation attendees have access to our “Beyond Beer [Festivals]” Guide, with techniques to keep fans engaged and the proven techniques to build momentum and capture new sales for your brand. Market Your Craft is a virtual team of experts in storytelling your craft beer brand. We've worked with some of the most iconic brands in the beverage industry, including Sierra Nevada, BJ's Brewhouse, Jim Beam, Maker's Mark and others. Led by Scott Kolbe, industry veteran of 20 years, our goal is to help you become more discoverable in today's crowded market. We measure success by how quickly we provide your internal team with the tools needed to drive traffic, build engagement and capture sales. To learn more or to schedule an hour free of charge with one of our storytelling experts, visit marketyourcraft.com. Huge thanks to Encompass Technologies, Boelter, & Gorman Smith Beverage Equipment for all your support on our Fall Virtual Conference. Join us in-person for CBP Connects | Half workshop, half networking Charleston, SC | December 4-6, 2023 Grab your spot now at https://lnkd.in/gYgjTFWV

I had the time of my life DJing Philadelphia & Pittsburgh’s Chocolate 🍫 Wine 🍷 & Whiskey 🥃 Festival! Here are my top 5 Tips when it comes to DJing a Wine Festival 🎉 1. Elevate the Atmosphere: DJing at a wine festival requires setting a sophisticated and relaxed atmosphere. Choose music that complements the wine-tasting experience, creating a seamless blend of tunes that enhances rather than overwhelms. 2. Know Your Audience: Wine enthusiasts come from diverse backgrounds. Understanding the demographic attending the festival helps in tailoring your playlist to suit different tastes. Versatility in your music selection is key to keeping everyone engaged. 3. Timing is Everything: Consider the flow of the event and adjust your tempo accordingly. Start with laid-back tunes during tastings, build up the energy as the event progresses, and bring it down during breaks. Timing your music enhances the overall experience. 4. Collaborate with Organizers: Work closely with festival organizers to align your set with the overall theme and schedule. Understanding the event's goals and coordinating your performance accordingly ensures a harmonious collaboration. 5. Create a Musical Journey: DJing at a wine festival is an opportunity to craft a musical journey. Take attendees on a voyage with your music, matching the mood of different wine varieties and contributing to the overall enjoyment of the event. DJing at a wine festival is a unique experience that teaches DJs valuable lessons. From adapting to the atmosphere and knowing your diverse audience to mastering timing and collaborating with organizers, the key lies in creating a seamless, sophisticated, and enjoyable musical journey. So, next time you're behind the turntables at a wine festival, let the music flow like a fine wine, enhancing the overall experience for all in attendance. 🍷🎶 #WineFestivalDJ #MusicCraftsmanship #WineFestival #Wine #WineTasting #Winery #WineIndustry #WineEvents #WineLovers #DJ

Friday is National Breadstick Day, and Fazoli's is dishing out a fun promotion to celebrate. Fazoli's, a fast-casual Italian chain restaurant, is giving away six free breadsticks with any purchase to commemorate National Breadstick Day. The deal is only available on Friday, Oct. 27. @sargamstaan . . . . #sargamstaan #marketing #marketingdigital #socialmedia #DigitalMarketing #music #contentmarketing #knowledge #influencermarketing #nationalbreadstickday

Fascinating to see the evolution of the late night/cocktail bar. The example here by Swillhouse perfectly encapsulates what we are seeing. We know from research that consumers demand more from the experiences they have in the On Premise. What is the The Caterpillar Club doing right: 🎙 Regular live music and DJs - Give consumers a reason to go out! 🥙 Curated food menu served until 3:30am - Tap into the strength of the food occasion! 🍸 Classic cocktails and Zombies on tap - Nostalgia and keeping it simple with cocktails! What does the data say? - Proportion of consumers visiting bars/late night bars for casual meals has increased from 31% in Autumn 2022 to 39% in Spring 2023 - Consumers prefer classic cocktails (30%) and classic cocktails with a twist (28%) over signature cocktails (15%) and modern cocktails (14%) Consumer behaviour in the On Premise is constantly evolving, if you'd like to keep your finger on the pulse and ensure you are realising opportunities to better grow your On Premise business or support your customers, please get in touch. #onpremise #cocktails #bars #pubs #spirits James Phillips

Please read my latest feature article for Bevinars and Mark Oldman. The joys of #music and #wine. https://lnkd.in/ezUmH4by #winelovers Susan R Lin, Master of Wine

Social Gatherings Tip: When organizing a gathering, consider sensory experiences. Atmospheric lighting, thematic music, and interactive food stations can make your gathering memorable.  #corporateevents #wine

Looking to license music for your restaurant? In today’s ever-evolving digital landscape, the rights to digital downloads fall into a rather gray area. Here's what you need to know: https://lnkd.in/gSDntQrm