Asahi Europe & International

This week Asahi Europe & International colleagues were thrilled to welcome Atsushi Katsuki, Asahi Group Holdings President & Group CEO to Italy and Czechia. In Italy Katsuki-san took part in a trade visit with our local Birra Peroni sales team and visited our Bari Brewery - now powered by a 660 m2 solar field delivering clean energy while supporting our commitment to carbon neutrality across our European Breweries by 2030. In Czechia he hosted Town Halls at our hub office and newly opened Asahi Business Services office in Prague. At the Plzeňský Prazdroj brewery in Plzeň he experienced where world famous brewing tradition meets front facing sustainability, including our new fully automated warehouse. Together, we make the world shine. #weareasahi

Alongside our internationally recognisable global brands from the region including Pilsner Urquell and Kozel, across Europe we also produce a range of popular, distinctive local brews full of character. Let's discover our Czech and Slovak Local Heroes… #weareasahi

We are excited to announce the introduction of the new Asahi Super Dry Bar at the Joie Stadium, the home of Manchester City Women and the only purpose-built women’s stadium in the WSL.   As the Official Beer Partner of Manchester City Football Club, we are committed to offering the best possible matchday experience for fans, and this latest project showcases our continued investment and support in elevating the experiences for Manchester City fans across the Etihad Campus.   After successfully conducting an initial testing phase during the first few weeks of the new football season, this space was officially launched during last weekend’s Women’s Super League (WSL) match between Manchester City and Aston Villa.   The popularity of women’s football continues to flourish, and an ever-increasing number of fans are heading to the Joie Stadium to watch Man City Women. This new Asahi Super Dry Bar provides a premium destination for fans to come together on a matchday, and it was great to see so many enjoying the space during the official launch of the bar at the weekend. #weareasahi #asahisuperdry

“The great thing about working with beer is that you are always dealing with a natural raw material. The ingredients are not always exactly the same because it is a natural material, and the challenge is then to work with such biologically varying ingredients to make a consistent end product that meets a consumer’s needs and expectations”. In our latest Women in Beer video Femke Vreman, Quality Manager at Koninklijke Grolsch, shares her perspectives on, and advice for young people working in this dynamic industry. Thanks Femke for your passion and insights. #weareasahi #womeninbeer #grolsch

Asahi Europe & International CEO Paolo Lanzarotti recently shared his perspectives on how we've been progressing on our sustainability agenda, integrating it into our goals, as we thrive through our purpose of creating meaningful connections with people and planet. #weareasahi

As Japan’s number one beer, Asahi Super Dry believes in challenging conventions and reimagining traditions - in beer, rugby and culture. Our successful partnership with Rugby World Cup will continue through a long-term commitment as Official Beer and Principal Partner of all tournaments until 2029, including Women’s Rugby World Cup England 2025 and Australia 2029 as well as Men’s Rugby World Cup Australia 2027. The three-tournament partnership with World Rugby will see Asahi Super Dry foster a cross-culture activation platform that showcases rugby like never before, bringing intrigue and a fresh perspective to rugby fans around the globe. Discover more: https://lnkd.in/eCJ6_P5v #weareasahi #rugbyworldcup

We’re thrilled to celebrate the grand opening of Kompania Piwowarska's new Museum of Tyskie Browary Książęce in Southern Poland. Located in one of the jewels in our European brewing crown, the new museum experience provides visitors with a journey through four centuries of brewing the ‘Gold of Tychy’ where one can experience a truly captivating story, from humble beginnings, dynamic growth, difficult moments, great successes and quiet heroes. Visitors can visit the Museum without a guide or reservation. Those under 18 years of age must be accompanied by an adult guardian. The museum is open Tuesday to Sunday from 12.00 pm to 8.00 pm. We look forward to welcoming you in Tychy! Discover more: https://lnkd.in/e9ndcij9 #weareasahi #kompaniapiwowarska #tyskie #tyskiemuseum

This week at the LEAD Network Europe 2024 Conference in Budapest, on behalf of Asahi Europe & International our CEO Paolo Lanzarotti signed the LEAD Network CEO Gender Parity Pledge and is pictured here with Allyson Zimmermann Chief Executive Officer, LEAD Network. At Asahi Europe & International we're determined to create a business as diverse as the world around us, reflecting the communities we reach and the people we serve. We are actively working towards this this by enhancing equity at every stage of the employee journey, while improving diversity, and we remain focused on achieving gender parity in management and our senior executive team by 2030. #WeAreAsahi #LEADNetwork

The stories of our legendary brands are still being told, and we believe our people have what it takes to let them live on for generations more. No matter how big or small your plans are or your field of expertise, we believe true success comes from people who have the passion to keep evolving. Discover more about what its like to work at Asahi Europe & International and our latest vacancies across Europe at https://lnkd.in/dr6mKpnd #WeAreAsahi #career #creatingmeaningfulconnections

Wherever you are in the world, this coming Saturday 5th October, don't forget to celebrate the 182nd anniversary of the first batch of our beloved Pilsner Urquell brewed in 1842. If you are in Czechia, why not join us in Pilsen for Pilsner Fest 2024 and celebrate with the people behind the success of Pilsner Urquell. At this year's Pilsner Fest, as well as celebrating, you can look forward to great bands from Plzeňský Prazdroj, special tours, a cooking show, but most importantly, a perfectly served beer. The gates to this year's Pilsner Fest will open on Saturday, October 5 at 11:00. A celebratory toast will then take place symbolically at 18:42 on the main stage. For more information visit: https://lnkd.in/ekjfkMaC #Pilsnerfest #PilsnerUrquell