Ascension DePaul Services’ Post

In today’s digital age, a #government public body like a council can no longer rely on press releases to get the word out. Building strong, authentic relationships with content creators and #journalists is essential to effectively engage with the public. But what does that look like? Let’s dive into the art of PR relations and discover what makes them shine. https://lnkd.in/ehC6RrmA

Recent research has shown a significant challenge in public relations: 96.73% of pitches to journalists go unanswered. So how can you break through the noise? The solution lies in embracing integrated digital PR tools that put you in the drivers seat and improve the chances of your content being noticed and picked up. The right tool will let you: ✨ Streamline distribution: Say goodbye to the scattergun approach and target your pitches effectively. ✨ Leverage vetted media/journalist databases: Connect with the right people, not just any people. ✨ Enhance visibility: Make your content stand out in a crowded media landscape. Sound good? Transform your PR strategy with Presspage today and turn your communication into impactful conversations. #PR #DigitalPR #CorporateCommunications

Fired up, positioned and ready to for the Year! Brands that neglect public relations (PR) may struggle to establish a positive public image, communicate effectively with their audience, and manage crises. PR helps shape perceptions, build trust, and navigate media relations, contributing to a brand's overall reputation. Without PR efforts, a brand may miss opportunities to connect with its audience and respond to challenges, potentially leading to negative public sentiment and decreased market presence.

Did you know? 🤔 Recent studies uncover a powerful truth – businesses with robust PR initiatives are statistically 2.5 times more likely to witness a substantial increase in brand visibility. 📈✨ That's why effective public relations campaigns are crucial for expanding brand visibility and making waves in the market! Let's work on your public relation campaign! Schedule your “Spark” call now at www.thekwicollective.com #publicist  #BrandVisibility #floridasmallbusiness #Marketing #Media #publicrelations

How to take your PR in-house... I’ve recently done two consultancy session with a social enterprise that has had lacklustre experiences with PR agencies. This enterprise decided to take things in-house with my help equipping them with a strategy for the years to come, highlighting key moments for them and crafting a more compelling story. Here's all the things we covered in two days... - What PR *actually* is - Understanding what makes the enterprise special and how to communicate it - Aligning comms objectives with business objectives - How to find the journalists aligned with their mission - How to build relationships with those journalists - A hands-on PR campaign - Effective storytelling - Newsjacking & what I created for them: - Cultural calendars 2024 & 2025 - Boilerplate examples - Press Release examples - Contact Database - Coverage Tracker - “influencer” outreach tracker - Example PR pitches - PR glossary Want to know more? Drop me a line! rosanna@morena.uk

Just finished the course “Public Relations Foundations” by Deirdre Breakenridge. Really clear, straightforward and helpful introduction to PR. Check it out: https://lnkd.in/gi2TkNKY #publicrelations.

Securing media coverage is easier when you know what journalists need. Newsworthy stories, expert insights, and engaging content are just the start. With tips on crafting the perfect pitch and leveraging tools like HARO and Muck Rack, this guide will take you from PR novice to media pro. Learn the art of follow-up and ensure your pitch lands every time! Curious about how to get started? Check out the full guide here for actionable steps to win media attention

Q: What is my golden rule of #PR? A: #Authenticity. Building and maintaining authentic relationships with #journalists, being authentic in our storytelling and conveying genuine #communications with our audiences—all through earned #mediarelations. Read my full Q&A with TalkingBizNews here: https://lnkd.in/efr-QYYQ Qwoted #qwoted100

Many Reasons To Engage In Public Relations - To establish or reinforce a particular image - Brings attention 🦻 to your business - Budgets are tight 📝🗒️🗒️🗒️ Public Relations- helps to communicate in ways to gain understanding and acceptance from the public PR can fall into these categories- 📝 - Corporate Communications - Reputation Management - Product Publicity - Product Placement, Branded Content, and Product Seeding - Community Relations and Public Affairs - Fundraising - Internal Communications One other important part of PR is handling crisis 🤺🥷🧑🚒🧑🚒👨🚒 Tips For Handling a Crisis Situation 📝 - Take your responsibility - Respond quickly and communicate directly and sincerely - Offer an apology if an apology is warranted - 3 Fundamentals Of Good Crisis - Communication - Communicate very clearly what has gone wrong - Communicate what you are doing about It - Describe the steps you are taking to ensure it doesn’t happen again #MKTG5519 #IMC #Marketing #Marketingmix #PR #Advertising