Brand Analysis, Marketing Campaigns | Aditya Birla Fashion | Amara Raja | SAB Miller | Henkel | Coca-Cola
#TheZudioCoincidence: You know it when someone is wearing clothes from Zudio. Once, I noticed the #Zudio t-shirt I was wearing, and to my surprise, I spotted 4-5 people wearing the same style in that mall. At some point, it got a bit embarrassing for me too. Even fast fashion lovers get a taste of it! Curious, I asked a few of my nephews, who are avid Zudio shoppers, how they deal with it. Their response? "Before, I used to buy from Zudio, but recently I've started choosing items with most sizes and colors available. That way, I know it's not too common." Haha! It might be a funny observation, but it's not a bad one. Zudio has made fast fashion incredibly accessible. Many Zara dupes are available at Zudio for a minimal cost, although sometimes at the expense of garment quality. Spotting others in Zudio clothes is remarkably easy. Has this happened to you too? I would love to know your thoughts on this trend and how long will it last? #zudio #apparelindustry #marketing