Asheesh Nigam’s Post

Design is Key to Standing Out in Today's Market   In recent years, with the rise of affordably-priced private label products on platforms like TEMU and TikTok, it has become increasingly difficult for brands to compete on price alone. To truly succeed, brands need products that excite customers through special features and styling. 🛒   Basic hats won't sell like before. Makers with designers create cool styles to stand out from others. Their fashion experience keeps collections fresh. 🧢   When choosing a hat maker, their design skills matter. A good design team helps make trendy hats to attract customers. 💡   #fashionindustry #hatmanufacturer #headwear #manufacturing #design #ODM #cap 

Excited to share my recent project featuring a series of product designs for various brands! 🛍️ This collection showcases a range of styles, from fashion apparel to home goods. Each design focuses on clear communication, vibrant visuals, and brand consistency. Looking forward to your feedback! #GraphicDesign #ProductDesign #VisualCommunication #socialmediapost"

𝔹𝕖𝕪𝕠𝕟𝕕 𝔹𝕖𝕒𝕦𝕥𝕪 𝕊𝕥𝕒𝕟𝕕𝕒𝕣𝕕𝕤: 𝕋𝕙𝕖 𝔻𝕒𝕥𝕒-𝔻𝕣𝕚𝕧𝕖𝕟 𝔼𝕧𝕠𝕝𝕦𝕥𝕚𝕠𝕟 𝕠𝕗 𝕄𝕒𝕤𝕤-ℙ𝕣𝕠𝕕𝕦𝕔𝕖𝕕 𝔽𝕒𝕤𝕙𝕚𝕠𝕟 The pervasive influence of body-conscious shaping in the fashion industry is driving women to strive for a more physically fit appearance that aligns with societal beauty standards. In the realm of ready-to-wear (RTW) fashion, mass production plays a crucial role in addressing this pressure. 𝐖𝐚𝐢𝐬𝐭-𝐇𝐢𝐩 𝐑𝐚𝐭𝐢𝐨 𝐚𝐬 𝐚 𝐃𝐞𝐬𝐢𝐠𝐧 𝐅𝐨𝐜𝐮𝐬 This ratio, calculated by dividing the circumference of the waist by that of the hips, is considered by many as an indicator of attractiveness and femininity. 𝐌𝐞𝐭𝐫𝐢𝐜𝐬 𝐢𝐧 𝐌𝐚𝐬𝐬 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧 Consumer Preferences: Analyzing consumer preferences through surveys and market research helps fashion brands understand the ideal waist-hip ratio that resonates with their target audience. 𝐒𝐚𝐥𝐞𝐬 𝐃𝐚𝐭𝐚: Examining sales data provides valuable insights into which designs are more popular among consumers. By correlating this information with specific design features, fashion companies can optimize their production to meet the demands of the market. To achieve the desired aesthetic, my suggestions are to employ various technical methods to alter silhouettes. These changes are not merely about conforming to a single standard but rather celebrating diverse body shapes. 𝐏𝐚𝐭𝐭𝐞𝐫𝐧 𝐀𝐝𝐣𝐮𝐬𝐭𝐦𝐞𝐧𝐭𝐬: Fine-tuning patterns to enhance or deemphasize certain areas, such as the waist and hips, contributes to creating garments that flatter different body types. 𝐅𝐚𝐛𝐫𝐢𝐜 𝐂𝐡𝐨𝐢𝐜𝐞𝐬: The selection of fabrics with specific stretch and drape characteristics allows designers to manipulate the way a garment drapes on the body, contributing to the illusion of an idealized silhouette. Below is an example project i have created considering waist hip ratio from the design i made previously. Leading brands like Walmart Target Gap Technical designers are hopefully already employing these data to figure out silhouettes for all body types as we already see plus women sizes getting more popular. #fashiontechnicaldesign #bodyshapes #sizing #retail #massproduction

Market2024: NO.25 Poll Summary: 🌈✨ Your Thoughts on Customizable Eyewear! Poll Results: Very Interested: 27 votes (54%) 🌟💥 Somewhat Interested: 14 votes (28%) 🤔💡 Not Interested: 9 votes (18%) 🙅♂️❌ A solid majority, 54%, are really excited about the possibility of customizing their eyewear, showing a strong desire for personalization in their accessories. Another 28% are open to the idea, suggesting a significant market for customizable options. 🎨👀 Advice for Eyewear Designers: This interest indicates a great opportunity to introduce or expand customizable options in your product lines. Providing choices in color, frame shape, or even lens features could cater to a broader customer base looking for that "just for me" feel. 🎨🔄 #Custom #Eyewear #Design #Market2024 #PersonalStyle 

In the realm of fashion, trends often come a full circle. And one such revival is the resurgence of elevated basics with hand-embroidery. T-shirts, sweatshirts, shirts, overcoats, jackets and other wardrobe staples are all undergoing an opulent transformation. Designers are transforming these basics into wearable works of art! It allows for personal expression, artisanal craftsmanship and a canvas for creativity. These beautiful hand-beaded necklines are just some ways you can elevate your basics. The possibilities are limitless! Designers, write to us on info@ricamour.com to discuss your customisation ideas. #RicamourEmbroideries #HandEmbroidery

Our latest #sizeinclusivity report is here - and the numbers for the AW24 #menswear season were lower than ever. Of the 66 shows across Milan and Paris, only two shows (Louis Gabriel Nouchi LGN and Doublet) featured at least one plus-size model. Out of 2,855 looks across Milan and Paris, 98.3 per cent were straight-size (under EU48). Mid-size (EU48-54) representation made up 1.5 per cent of looks, down from 7.7 per cent last season, while plus-size (EU56-plus or over XL) made up 0.2 per cent of looks, down from 0.4 per cent last season. For the brands that do want to improve their representation, it’s not an easy process: they often have to rely on #streetcasting, which takes much longer and, in some cases, can deter agencies from booking famous #models to walk the same show. Lucy Maguire and I broke down the numbers, with insights from models James Sennen Cooper and Cameron Boyland, casting directors Julia Asaro, Alexandre Junior CYPRIEN and Emma Matell, and designer Louis Gabriel Nouchi. And big shoutout to our team who work so hard to make this report happen every season – data collection by Ezreen Benissan and Madeleine Schulz, data analysis by Emily Forkan and infographics/imagery by Helena Sønderskov! https://lnkd.in/e9nyZGPd

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What could your creative workflow look like with Enstyle? → Begin with inspiration. From the fashion runways of Paris, London and New York to global cultural shifts, Enstyle monitors over 5,000 trends in real-time, offering you a comprehensive view and the ability to dive into specifics. Whether skirts by length, pants by shape, tops by neckline or other design features, discover trend signals for each product category. → Next, assess the market. By tracking over 100 designers' assortment and pricing changes, Enstyle pinpoints commercial opportunities with line plan recommendations. → Finally, validate your ideas with consumer data. How is the demand for faux leather pants changing? Which colours do consumers prefer? Are skinny jeans having a comeback? Enstyle provides insights on consumer interest signals and long-term trend forces, helping you design in line with consumer desires. To be the first to access our product, sign up now: → https://lnkd.in/d9gKUA2W #Enstyle #cocreativefashion #aiinfashion

Gratitude to @voguebusiness for allowing me to be apart of this article and for spotlighting the critical issue of size diversity and inclusion, particularly for plus-size men, within the fashion industry. NYFW MENS+, presented by @thebiggerpicturelive, is dedicated to transforming perceptions of Big and Tall fashion through inclusivity and authentic representation. We envision a positive industry shift, fostering greater awareness and acceptance of plus-size men in both commercial and high fashion. By showcasing diverse and authentic representation of the Big & Tall Community, we aspire to debunk stereotypes and emphasize that this isn’t just a passing trend but a significant aspect of the fashion landscape. The ultimate goal is to instigate a lasting change in the industry’s perception, creating a more inclusive and empowering space for all body types. REGISTER NOW @ www.thebiggerpicture.live