PubTech, FinTech, Banking & Financial Services | Product Marketing, Marketing Technology and Data | Program Leadership | ex-ANZx
📢 Adobe Summit Day 1 Recap - March 26th 📢 Missed Adobe Summit Day 1? No worries, here's a quick recap of the key takeaways. Shantanu Narayen's keynote focused on responsible innovation in the age of Generative AI (GenAI). He emphasized the importance of an ecosystem approach for AI, encompassing interfaces, models, and data. Firefly, Adobe's answer to GenAI, was introduced, definitely a promising tool for content creation and production. Anil Chakravarthy outlined the five pillars for successful personalization in his session on "Challenges for Personalization at Scale," including planning, creation and production, asset management, delivery and activation, and reporting. Maximising Marketing ROI was discussed by Lisa Melton, CMO of AAA, who shared insights on their approach. Highlights included collaboration with e-business partners, iterative approaches, and a focus on attracting curious and growth-minded talent. The day also explored how GenAI can revolutionize creative experiences, emphasizing collaboration, AI-assisted productivity, and safeguards like training provenance and data governance. The Coca Cola session discussed their journey from tech-enabled campaigns to data-driven capabilities, focusing on the importance of strategy, orchestration, and a platform-based approach. Exciting developments in AI and marketing at Adobe Summit Day 1! #AdobeSummit #GenAI #marketing #personalization
