Assembly Global’s Post

Last Thursday, WARC came together with The Marketing Society to host an event in Singapore, powered by Ogilvy Singapore. WARC's Ed Pank presented the key trends and insights from the Marketer's Toolkit 2024, setting the stage for a thought-provoking discussion. Following this, a fireside chat between Lex Bradshaw-Zanger from L'Oréal and Ab Gaur from Ogilvy APAC delved into how these insights can be translated into impactful strategies. Here are some notable takeaways from the event: 1. Brands need to prepare for a more polarised world. Brands in Asia should focus on what unites rather than divides. 2. Build sustainability on the doorstep. Community led initiatives connect with local audiences and build consumer trust from the ground-up. 3. Grounding innovation in reality — Understanding business limitations, risks, and challenges is crucial to bring great ideas to life. If you would like to join us for future events, do follow us on our socials for the latest updates! Click here for the Marketer's Toolkit sample report: https://lnkd.in/g8uxSy6Q #WARC #MakeItWARC #APAC #Singapore #events

Meet Gary Chi, IAA President, Chinese Taipei Chapter 1. What do you do? As the CEO of Dentsu Creative & Isobar Taiwan, I lead our teams in creating innovative and data-driven solutions that connect brands with consumers in impactful ways. At Dentsu, we believe in "Innovating to Impact" — using creativity and technology to drive meaningful change for businesses, society, and the environment. In addition to my professional role, I am proud to serve as the President of the IAA Chinese Taipei Chapter, where I work to promote global collaboration and industry best practices. 2. Why did you join IAA? I joined the IAA because I believe in the power of a connected global community. The IAA enables professionals from all corners of the world to share insights, learn from one another, and collectively raise the standards of our industry. As a member, I am proud to contribute to a network that fosters global impact and innovation. 3. Which value of the IAA is closest to your heart and why? Sustainability is the value I hold closest to my heart. As marketing professionals, we have the responsibility to help brands grow in a way that positively impacts society and the environment. At Dentsu, we strive to create work that not only drives business success but also benefits the world at large. The IAA's commitment to fostering sustainable business practices is crucial to ensuring that our industry remains a force for good. 4. What is your favorite example of IAA serving the marketing communications community? One of my favorite examples is the IAA World Congress, which I had the privilege of attending to promote DigiAsia 2024 in Penang this year. It was an incredible learning experience, bringing together industry leaders from around the world to reflect on the core values of the IAA: innovation, collaboration, and sustainability. The Congress is a true testament to the IAA’s role in uniting the global marketing community and driving forward progress for our industry. #IAA #collaboration #sustainability #community

📢 Marketing Conference on 20 Sep 2024 🎆 Introducing Corinna and Jaslyin, passionate marketing thought leaders behind this conference! 🤝Corinna Seidel founder of PALLAS BrandFare, and Jaslyin Qiyu, founder of Mad About Marketing Consulting are joining forces for marketing in the Asia Pacific region to drive business growth for their clients. 💡 Join them alongside other expert industry speakers for an invigorating half day conference discussing ways to navigate the ever-evolving realm of marketing in APAC. 🚀 Together, they'll dissect the latest trends, unveil transformative strategies, and spotlight real-world examples that are reshaping the very fabric of marketing organizations across the region.  📈 Prepare to uncover invaluable insights and practical strategies that will elevate your marketing efforts to greater heights! Date: Friday, 20 September 2024 Time: 9 am to 1 pm Venue: Singapore Business Federation, 160 Robinson Road #06-01 SBF Center (S) 068914 Target Audience: Decision-makers, CMOs, Heads of Marketing and  C-suites Please register at the link: https://lnkd.in/g3J2dmFs #FutureOfMarketing #GlobalBrands #Branding #Localization #InternationalMarketing #B2BMarketing #B2CMarketing #MarketingInnovation #MarketExpansion #MarketGrowth #BrandLocalization #GlobalExpansion #MarketEntry

📢 Marketing Conference on 20 Sep 2024 🎆 Introducing Corinna Seidel and Jaslyin Qiyu, passionate marketing thought leaders behind this conference! 🤝 Corinna Seidel, founder of PALLAS BrandFare, and Jaslyin Qiyu, founder of Mad About Marketing Consulting are joining forces for marketing in the Asia Pacific region to drive business growth for their clients. 💡 Join them alongside other expert industry speakers for an invigorating half day conference discussing ways to navigate the ever-evolving realm of marketing in APAC. 🚀 Together, they'll dissect the latest trends, unveil transformative strategies, and spotlight real-world examples that are reshaping the very fabric of marketing organizations across the region. 📈 Prepare to uncover invaluable insights and practical strategies that will elevate your marketing efforts to greater heights! Date: Friday, 20 September 2024 Time: 9 am to 1 pm Venue: Singapore Business Federation, 160 Robinson Road #06-01 SBF Center (S) 068914 Target Audience: Decision-makers, CMOs, Heads of Marketing and C-suites Please register on the link: https://lnkd.in/gjmZYtXA #FutureOfMarketing #GlobalBrands #Branding #Localization #InternationalMarketing #B2BMarketing #B2CMarketing #MarketingInnovation #MarketExpansion #MarketGrowth #BrandLocalization #GlobalExpansion #MarketEntry

Insights from our latest webinar, "Marcoms in Asia: What Businesses Need to Know" 7 in 10 marketing professionals believe that a lack of understanding of local market dynamics is a significant barrier to success, leading 92% to emphasise the importance of on-the-ground representation or expertise in Asian markets for effective marcom activities.   These insights are crucial for anyone looking to navigate the complex and diverse landscape of Asian markets. Check out the full discussion and more insights in our webinar recording below! Aspectus Group   #Marketing #Communications #Asia #MarketInsights #Webinar

Our new report *South Korea: An Innovation Journey from Retail to Leading-Edge Technology* 🇰🇷 is OUT! Unlock unparalleled insights with our latest report, South Korea: An Innovation Journey from Retail to Leading-Edge Technology. Tailored for corporate leaders, this in-depth analysis offers a comprehensive view of South Korea’s dynamic economic, technological, and cultural landscape—crucial knowledge for those looking to break into or scale within this powerhouse market. Learn how to build strategic partnerships with Korean companies and gain a competitive edge in today’s interconnected world. The report also highlights groundbreaking retail strategies that can be adapted across markets to elevate customer experience, driving business growth and enhancing brand loyalty. 📊 Download a free sample of the report: https://lnkd.in/dc-24dGe ✈️ Join us on our next Executive Tour in Seoul: https://lnkd.in/dErWx9W6 HUB Institute (conferences, networking, training, insights) Emmanuel Vivier Paul Favé Romain Dussart Marina Vassallo Rachline Mathias Desroches Maelys Ryo Lila Ricci Kilian Desroches Axel Moisan #Innovation #technology #retail #CustomerExperience #marketing #SouthKorea

7 in 10 marketing professionals believe a lack of understanding of local market dynamics is a significant barrier to success, leading 92% to emphasize the importance of on-the-ground representation or expertise in Asian markets for effective marcom activities.   These insights are crucial for anyone looking to navigate the complex and diverse landscape of Asian markets. Check out the full discussion and more insights in our recent webinar recording below!   #Marketing #Communications #Asia #MarketInsights #Webinar

Over the last 20 years, I have counselled clients across Asia. Advising on strategy, transformation, branding, and global expansion. Branding as a value-driven notion was a relatively new concept 20 years ago, with only a few Asian corporations embracing it. Branding was usually viewed at the time as consisting of a logo and a powerful phrase. The boardroom and corporate owners saw it as a tactical exercise rather than a strategic task. Asian branding and brands, on the other hand, have come a long way. Fortunately! Over time, the importance of stakeholder value and the role of branding has risen on the boardroom agenda in Asia. I decided to write “Asian Brand Strategy” in 2005, and it quickly rose to become one of the best global business books of the year. My aim was that "Asian Brand Strategy" could provide a solid framework for Asian branding and marketing for both Asian and Western business leaders interested in the most exciting region of the world. Asian boardrooms and business leaders listened and took notice of these recommendations. They rose to the occasion and created a slew of legendary brands. Today, many Asian global brands have become household names globally: Samsung, Singapore Airlines, Amorepacific, Tencent, Shiseido, Uniqlo, and Mandarin Oriental – to name a few. Asia continues to be one of the world's fastest-expanding regions, and Asian firms are emerging and creating renowned brands at a rapid pace. I have enjoyed advising Asian clients on branding and global strategy, and it remains one of my key advisory services in high global demand. The picture was taken on a recent sector on Singapore Airlines. I boarded the aircraft and the Singapore Girl spotted my name on the “Asian Brand Strategy” book I took out of my luggage. Singapore Airlines is one of the featured cases in the book so we had to take a picture! Link in the comments to download a free chapter! Asian Brand Strategy was updated in 2015. Do you think Asia will build more global brands? Be Bold. Be Daring. Be Different! #asianmarkets #brandingstrategy #brandstrategymatters #leadershipgrowth #brandmanagement #branding

Meet Gary Chi, IAA President, Chinese Taipei Chapter 1. What do you do? As the CEO of Dentsu Creative & Isobar Taiwan, I lead our teams in creating innovative and data-driven solutions that connect brands with consumers in impactful ways. At Dentsu, we believe in "Innovating to Impact" — using creativity and technology to drive meaningful change for businesses, society, and the environment. In addition to my professional role, I am proud to serve as the President of the IAA Chinese Taipei Chapter, where I work to promote global collaboration and industry best practices. 2. Why did you join IAA? I joined the IAA because I believe in the power of a connected global community. The IAA enables professionals from all corners of the world to share insights, learn from one another, and collectively raise the standards of our industry. As a member, I am proud to contribute to a network that fosters global impact and innovation. 3. Which value of the IAA is closest to your heart and why? Sustainability is the value I hold closest to my heart. As marketing professionals, we have the responsibility to help brands grow in a way that positively impacts society and the environment. At Dentsu, we strive to create work that not only drives business success but also benefits the world at large. The IAA's commitment to fostering sustainable business practices is crucial to ensuring that our industry remains a force for good. 4. What is your favorite example of IAA serving the marketing communications community? One of my favorite examples is the IAA World Congress, which I had the privilege of attending to promote DigiAsia 2024 in Penang this year. It was an incredible learning experience, bringing together industry leaders from around the world to reflect on the core values of the IAA: innovation, collaboration, and sustainability. The Congress is a true testament to the IAA’s role in uniting the global marketing community and driving forward progress for our industry. #IAA #creativity #collaboration #internationality #sustainability #Advocacy #diversityandinclusion International Advertising Association Gary Chi

This #IAA conference keynote in Penang, Malaysia will be a great opportunity to meet colleagues from Asia's #advertising industry and #academia - and catch up with learnings around AI implementation. I've seen a lot of superb case studies - and I am sure there are many more to find. #AI #generativeAI