Athletic Brewing Co.’s Post

Bicycles are for everyone. That is the takeaway Canyon Bicycles GmbH wants you to have from its recent collaboration with Lebron James. And... they're right! 46% of survey respondents in McKinsey's Center for Future Mobility survey indicate they're open to replacing their private vehicles with other modes of transport in the coming decade. By 2030 the market for micro-mobility is expected to reach $440B. No matter the reason, cycling is for all. https://lnkd.in/gAR6rcrA https://lnkd.in/gtFyJxbg

Canyon Bicycles GmbH x Lebron 👏   Attracting customers outside of the cycling industry to ride bikes has also been the holy grail in my eyes. People riding bikes only grows when we change habits and inspire. Something that caught my attention this week was an awesome collaboration between Canyon & Lebron James. Wow. They have truly pulled this one out the bag. This seems to be part of a wider marketing strategy named ‘Find Your Freedom’, which has set rider profiles for various uses for a bike. Personally on point to make sure they are relating to a significant amount of potential customers. Here is why I think this is the best cycling marketing play in 2024. ⭐ Lebron James is a global name. He appeals to an audience far wider than just people that cycle. ⭐ Its bold & brave. It pushes the boundaries of traditional cycling marketing. ⭐ It builds emotional attachment with the customer audience by leaning on specific rider profiles. ⭐ Inclusivity. Lebron is the highlight but when you dive deeper all these riders have a unique story In a time where market forces are working against brands, and usually cost control measures impact your marketing budget first, it is so pleasing to see this happen. Chapeau to the team at Canyon for challenging the boundaries of marketing in cycling & growing the sport/industry we are involved in. #marketing #cycling #branding #collab

Here’s your guide to road closures during the marathon to help you get where you need to go this weekend.

Week 3 of Joy Runs. Finding my groove. Extreme product-market fit is said to have 3 components: 𝗗𝗲𝗺𝗮𝗻𝗱, 𝗦𝗮𝘁𝗶𝘀𝗳𝗮𝗰𝘁𝗶𝗼𝗻 & 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆. Efficiency is the least sexy so it often gets overlooked. However, if you don't build it in from the start your business or side-project ends up consuming more hours and money than it should. We've all been there! That's why I've made it my mission for Joy Runs to stay simple and run off 4 desk hours and $10 per week. So, how's it going? I'm currently at 5 hours. Here's the breakdown: • Weekly newsletter: 20 minutes (via Beehiiv) • Article publishing: 40 minutes (via Elementor editor) • Content creation: 3 hours (via Elementor editor, Canva, Semrush's free tools & user-generated content) • Social media mgt: 1 hour • Everything else: Automated   Wherever possible everything is working off repeatable formats or automated, although I do get a lot of joy from interacting with the (still small) community and writing up my own experiences of each running theme. I'll do another round-up of costs soon, but all in all Joy Runs is running on $50 per month, including the initial website development and ongoing hosting via Elementor. To paraphrase Peter White, ruthless simplicity doesn't just make a product easier to build and manage, it also makes it more irresistible and lovable to users.

In my teens, I competed in snowmobile high-speed radar runs (sponsored by Northern Telephone High Speed Internet in 2002!) on frozen Lake Temiskaming riding a highly-modified Arctic Cat ZRT 1000 sled in the open class category. Revving the engine and giving a couple jumps on the sled to push the spikes into the smooth ice, I had to summon immense courage. Competing in this male-dominated event was a significant goal for me, pushing me beyond my comfort zone. The race began, and I focused entirely on the straight icy path ahead. The snowmobile’s speed was intense, and every tiny adjustment to the handle bars mattered. Bravery, much like physical muscles, is built over time through exposure to challenging situations. Keeping my thumb pinned down to achieve top speed in spite of the wind increasingly beating on me, and feeling like every small bump on the ice was going to veer me off course was challenging, but I squeezed the throttle as hard as I could. My first place victories on the ice became core memories and encouraged me to continue taking risks - solidifying the value of courage in my life, at work, and on behalf of the teams I have led. It’s easy to be a good leader when work is easy, it’s hard to be a good leader when times are challenging. If you can keep your thumb on the throttle in spite of the challenges you grow and you will be noticed. #HighSchoolWisdom

🚶♀️ 🚠 Hike Up. Gondola Down. Repeat. 🚶♀️ 🚠 Let's talk #ElevationEverest. 🗻 We didn't know the first thing about "Everesting" training until our friends Alex, Daniel, Kayla, and Paul reached out. But we certainly understand event strategy and are flattered to join the team. The first-ever event, The Half Everest, will take place on September 28, 2024, at Winter Park Resort t. Athletes can compete solo or as part of a relay team to climb half the elevation of Mt. Everest by hiking up the mountain, riding the gondola down, and repeating until they reach 14,516 ft. Celebrate in between laps and at the finish line with music, activities, and more at Base Camp. HIKE UP: Each lap up the mountain is ~1,500 ft of elevation gain and 1.9 miles long. GONDOLA DOWN: Once you reach the top, ride the gondola down to start your next lap or switch out with a team member. REPEAT: Teams and solo athletes will have 17 hours to climb the mountain a total of 10 times - accumulating 14,516 ft in elevation gain over 19 miles. Here's where it gets fun: I (Mike) opened my mouth and decided to enter a team. We have two spots left. Interested in joining? Our treat (and we consider our team quite recreational and non-competitive). Let us know in the comments if you'd like to join our relay team. After ChatGPT is done writing this post I'm going to ask it how to train for a Half-Everest. Learn more: Elevation Everest

6 Ways to Explore Georgia on Your Bike

6 Ways to Explore Georgia on Your Bike

As the clocks spring forward, it's the perfect time to shift gears (pun-intended) and elevate your ride from four wheels 🚗 to two 🚲 ! Here's some inspiration to kickstart your warm-weather bike dreams.

For the first time ever, World’s Toughest Mudder, will be descending on European shores, as the pinnacle of obstacle course events debuts in the UK. Coming from its usual location in the U.S., this event is not for the faint of heart. It is the most extreme, imposing, pulse-pounding, heart-stopping 24-hour obstacle course challenge on the planet. Breaking away from conventional mass participation events, Tough Mudder is the undisputed leader in extreme obstacle course races. With a host of events all over the UK for all ages over a variety of distances, nothing comes close to the World’s Toughest Mudder - an event that promises to redefine the boundaries of endurance, unleashing a challenge that will leave participants questioning and shattering their limits. Thanks to a steady growth in the Tough Mudder brand and a renewed excitement for large scale obstacle events, the bucket list challenge will be coming to Belvoir Castle, Grantham - home of the Tough Mudder Midlands https://lnkd.in/eCWGZzi2 #News