Attain’s Post

The next wave of #commercemedia is here. Our Victor Y. Yakovlev discusses how offsite advertising will unlock new benefits for all commerce media stakeholders: https://lnkd.in/eETz5fZu

Discover the latest in retail media! Offsite media is transforming the landscape, and PubMatic is helping retailers and commerce companies build their integrated media ecosystems. Want to know more about this evolution? Check out our blog post on 'Creating the Ultimate Commerce Media Cookbook with Audience Extension and Offsite Advertising.' Explore how it can benefit your business: https://lnkd.in/e-WxVum4   #RetailMedia #PubMatic #CommerceMedia #OffsiteAdvertising

The advertising industry is grossly inefficient and thanks to John Wanamaker we are more than happy with 50%+ wastage rates! But imagine that in another industry........ Board Meeting of an Automotive Manufacturer! Operations Director - "I am proud to say we made 8 million cars this year and 6 million of them actually worked!" CEO - "Well done! Don't forget your coat on your way out!" It would never happen, but we are more than happy to allow that to happen in advertising. The ANA Programmatic Media Supply Chain Transparency study highlights that.... "of the $88 billion in open web spending, some $22 billion is wasteful or unproductive." Not only is that a HUGE waste of money, some of the media inventory used is some of the most carbon intensive in existence. How alert to your own media wastage are you? https://lnkd.in/e5fC8a3a

Introducing WinRate Optimization: A New Era in Advertising Strategy! 🔍 Bid farewell to traditional bidding methodologies and embrace a sophisticated, data-driven approach - WinRate Optimization! 🎯 🌟 Understanding WinRate Optimization: We're thrilled to introduce a game-changing approach that shifts the focus from merely bidding the highest price to prioritizing performance. With WinRate Optimization, your auctions are powered by CRIDs (Creative Identifier) that not only bid competitively but also boast a track record of delivering successful outcomes. 1️⃣ WinRate optimization with CRIDS: Leveraging the power of CRIDs, our system ensures that your auctions are won by entities with a proven history of success, enhancing the likelihood of achieving your advertising goals. 2️⃣ WinRate optimization with Vast CRIDS: Expanding on the concept, our Vast CRIDS take optimization to the next level, continuously learning and refining strategies to deliver superior results. 🔄 Continuous Improvement: Our system is not static; it's dynamic and self-learning. It gathers experience from each interaction, allowing it to continually enhance strategies and performance on your behalf. It's like having an expert marketer working tirelessly to refine your campaigns for optimal results. 💼 What Does This Mean for You? By prioritizing performance over price, WinRate Optimization empowers you to achieve higher WinRates and more successful outcomes. It's a paradigm shift in the world of programmatic advertising, where success is measured not just by bids, but by tangible results. Ready to Embrace Progress? Reach out today to learn more and embark on a journey towards advertising success like never before: https://lnkd.in/dxYgEyDK #WinRateOptimization #ProgrammaticAdvertising #AdvertisingStrategy #DigitalMarketing #PerformanceMarketing #Innovation #Success 🚀

Understand the basics of programmatic advertising from a detailed guide on Programmatic Advertising 📘 and take your campaigns to the next level. From basics to advanced strategies, this manual covers it all. Give it a read to master the future of digital advertising! 🔗 https://lnkd.in/gGu5-NSb #ProgrammaticAdvertising #DigitalMarketing #AdTech #MarketingStrategy

At the PubMatic round table, experts from the digital advertising and marketing industry discussed the significance of programmatic advertising and its various aspects

Unleashing the Power of Programmatic Advertising: A Game-Changer for Your Business

Head on to our latest blog on measuring programmatic advertising success and fine-tuning your campaigns for optimal results. What will you learn? ☑ Key Programmatic Advertising Metrics ☑ Driving Analytics Insights from the Advertising Metrics Click on the image to read it now. #Tatvic #ProgrammaticAdvertising

Newly-developed 'attention metrics' aim to quantify the quality of ad placements. These new signals have attracted interest from companies like Amazon and The Trade Desk, and should help measure the effectiveness of digital campaigns. #mediaplanning #mediabuying

These questions should be asked about any programmatic campaign. If your DSP or agency can't or won't answer... I'd start to question the below market CPM you "secured".