Audacy, Inc.’s Post

AI is cool, but... Radio and podcasts are proof that the human connection still matters. This article dives into why authenticity & genuine interaction are key to building brand love. ❤️ Plus, it's got some compelling stats you can apply to your comprehensive marking strategy. #radio #podcasts #contentmarketing #branding #humanconnection #AI #marketingstrategy

Do you want to add variety and character voices to your podcasts or YouTube videos? In this article, we'll review some of the best AI voice changers available for content creators. We'll compare key features, pricing, ease of use, flexibility, and more, empowering you to decide when choosing the perfect AI voice changer for your requirements. https://lnkd.in/gYeBS-uK

Recent developments in generative A.I. have led many professionals to integrate it into their daily work to boost productivity and streamline processes. The usage of A.I. in the audiovisual industry, particularly through synthetic voices, has sparked an important discussion about the 𝑎𝑢𝑑𝑖𝑜 𝑠𝑎𝑓𝑒𝑡𝑦 of these contents (as reminded by Questioni d'orecchio in the last 6th of June issue). But how are synthetic voices perceived by the audience? In this article, Audacy, Inc. explores this issue, highlighting a crucial aspect that should not be underestimated: trust! #ai #podcasting #audiocontent #audiosafety #trust

In this week's Media Bulletin, we highlighted the processes and positioning that publishers are using to launch high-engagement audio products that deliver retention and revenue. We discussed an International News Media Association (INMA) case study from Aftenposten Product Designer Kaya Maraz where she shared what they had learned since launching an AI text-to-speech function within their app, and we outline a process to assess your podcast strategy so that they fit into your audience's day and generate sufficient revenue to justify the investment. Audio has become a key pillar in publishers' expanded product portfolio to build deep, direct relationships with audiences. https://lnkd.in/eqCbvPWt

Launched our updated Podcast today. Check it out (bottom right on this article) https://lnkd.in/g3a-Jp4R The second an article is published, a fully automated monologue or two way/dialogue Podcast is created and added. The idea is that is should be conversational and interesting - not a direct readout 😴 . Clone your voice with a click too, so you can sound wicked smart like AI me in this article. Tomorrow we're rolling out Automated Monetization. Your Products, Services, or an Advertiser your working with can be automatically included in the audio. It'll be read out by the Host, at the most relevant time and related to the topic of the Article / Podcast. * Increases time on site * Improves SEO * Additional acquisition / revenue channel * Increased engagement This is REALLY coming along.

What We're Reading: Now THIS is interesting. Authenticity is the key component of any brand--people need to *believe* you are who you say you are. With AI, things are getting...complicated. Podcasting ad network Adopter Media felt compelled to issue a statement and new guidelines for the use of AI-generated voice in host-read ads. The whole thing is worth a read as it gets into some interesting ethical questions around the use of AI -generated voice, but this bit strikes at the heart of the matter: "...nothing can replace a host’s true authentic voice in a personal endorsement and the connection that voice makes to the audience. Using AI to read a “personal” endorsement—unless done for accessibility purposes—is both disingenuous and unethical.." Where are the lines for "personal" endorsements and how do those lines communicate authenticity for your brand? Interesting questions in interesting times. https://lnkd.in/ggh_sBzU #AI #Podcast #Brand #Content

Creative testing has become EXPONENTIALLY more important in order to build successful advertising campaigns... Here are the Top 5 Ad Creatives you should be testing 📊 ⬇️ 1) AI Voiceover Using a funny or fitting AI Voice, show your brands personality with the script, while displaying plenty of product footage. 2) Unboxing Show the customer opening your product. Include sounds of the package opening and genuine customer reactions 3) Podcast Have podcasters (or even pretend podcasters) talk about your product, how they use it, and their results from using it 4) Founder's Story Share the personality, values, and story behind your brand. Don't be overly formal - just pick up your phone and record 5) Question Reply Answer questions and handle common objections by replying to a comment If you'd like me to send you 100+ more Winning Ad Creatives... Comment "CREATIVE" on this post and I'll send them over

Reflecting on yesterday's post about our growing bookmark collections and the evolving content landscape, I've been thinking about a crucial shift: from content to experience. In a world flooded with content, it's no longer just about the information conveyed. It's about the journey it takes us on. When was the last time content truly engaged you or inspired action? The future of content lies in the experiences it creates. It's how it resonates and connects with us on a personal level. With AI's influence, we're looking at a potential for immersive, adaptive experiences. This makes me wonder: how can we as creators, marketers, or storytellers turn our content into memorable experiences? What are your thoughts on crafting content that becomes more than just another bookmark in someone's collection? Great discussion on the rising importance of personality in content w/ Kipp Bodnar & Kieran Flanagan on their podcast Marketing Against the Grain https://lnkd.in/ddc6CDxR

A special thanks to Chris Snider for sharing his insights regarding audio and visual generative AI tools in this article. I also interviewed Christopher Porter, Director of Drake University's AI program, a couple of months ago, where he discussed the current workplace applications of generative AI. Both innovators publish a weekly newsletter, "Innovation Profs," providing valuable insights into generative AI. If you want to stay updated on the latest trends in AI and social media, I recommend subscribing by emailing innovationprofs@mail.beehiiv.com.

🤖✨ Are AI voices the future of content creation? 🎙️🚀 You won’t believe your ears! Let’s talk about innovative tools that are changing the game for bloggers, podcasters, and marketers alike! I've just discovered Play.ht and I'm here to spill the tea. 🍵 With Play.ht, transform your written content into stellar audio experiences with the click of a button. No fancy equipment needed – just pure AI magic! 🌟 Is it just me, or is the thought of turning blogs into podcasts with realistic-sounding voices just mind-blowing? 🤯🔊 But wait, there's more - accessibility is on the rise with audio content. Imagine reaching people on the go, during workouts, or even making your content available to visually impaired audiences. Talk about a win-win! 🎉🎧 So, let's hear it - are you ready to join the audio revolution and give your audience a voice to your visions? 🗣️💭 Tag a friend who NEEDS to see this! 🔗👇 #AIRevolution #ContentCreationDream #Audioblogs #AccessibleContent #TechSavvy #Playht COMMENT BELOW Your Take on This? Share your thoughts in the comments. 👉 What kind of content would you love to listen to? Hit us with your dream podcast topics! 🎤💡 👂 Have you tried creating audio content? Share your journey! 📈📝 Don’t just like, engage! Your insights could be the next audio trendsetter! 🔗✍️💬