Auntie’s Post

View organization page for Auntie, graphic

220 followers

It’s official! Auntie has graduated and is ready for the big world! On May 11, 2024, Ashleigh Riehl, Ellen Lee, and Mengtan Xu joined Shilpa Jais-Stewart, MBA as graduates from Carnegie Mellon University - Tepper School of Business with a Master degree of Business Administration. It was a brutal 2.5 years of class, homework, and group projects on top of full-time jobs, family, and life. But in the midst of all that academic, professional, and domestic pressure, a startup was born! Like all newborns, Auntie started out unfocused on the world around herself and full of promise. She was born to help new mothers but she had so much potential to go in so many directions. Would she monitor the mother’s biometrics through wearable devices? Would she be a virtual community? Would she be a physical testing kit, or a “mommy hotel”, or a postpartum doula service? Would she be a chatbot or a nurse or a therapist? She could be any of these things! Through our time in the MBA Entrepreneurship Capstone program, the Swartz Center for Entrepreneurship, and Project Olympus CMU, we were extremely lucky to have had the guidance of so many wonderful professors and mentors. We are thankful for Craig Markovitz, Allison Braund-Harris, Kit Needham, Lynne E. Porter, MD, FACP, Dawn Rucker, Michael Annichine, Christine Ferguson-Rau, William Kaigler, and Sean Ammirati. We are incredibly grateful for the Tepper MBA staff, the Swartz Center and Project Olympus staff, and our brilliant classmates who have supported us since the beginning. With everyone’s help, we conducted about 150 customer interviews within a few months and ran a proof of concept trial with 14 couples. Ultimately, we settled on the goal of helping new mothers vocalize her unspoken needs to her partner and empowering them both to be the best partners and parents that they can be. We are currently in our beta design phase and looking forward to getting Auntie into the hands of new parents in the Fall of 2024. If you want to stay updated on our progress, please join our Friends & Family Newsletter: https://lnkd.in/ep3eDfrS

Allison Braund-Harris

CEO @ Hardly, MBA + Brand Strategist + Designer

2mo

Congrats!! I can't wait to see the impact you will have!

Lynne E. Porter, MD, FACP

Entrepreneur in Residence, Carnegie Mellon University

2mo

Wonderful ladies!! Lots to be proud of!!

Rosanna Madden

Outcome-Driven Customer Success Manager 🎯| Fintech Expert | Community Volunteer | Driving $8.5M ARR Growth & 5/5 Satisfaction Scores 👍🏻

2mo

Congratulations!!!

See more comments

To view or add a comment, sign in

Explore topics