Aurora Media Worldwide’s Post

The Porsche Sprint Challenge Southern Europe goes global on TV - Broadcast across 25+ channels, reaching audiences in over 150 countries worldwide. - Enhanced professional coverage with live and delayed broadcasts, elevating the championship in its third season. The Porsche Sprint Challenge Southern Europe continues its trajectory of growth and professionalization with extensive global television coverage for its third season. With races airing on more than 25 channels in over 150 countries, fans from all corners of the world can now experience the thrill of this championship from their living rooms, offices, or on the go. For many motorsport enthusiasts, TV remains the preferred medium to follow the action, and this widespread coverage adds immense value for both drivers and teams. The series’ dynamic format – featuring two 30-minute sprint races for both the Sport and Club Divisions – makes it perfectly suited for engaging broadcasts. Read more: https://lnkd.in/gm7AHDDf #PSCSE

The incredible business of racing. From Championship partners to Team sponsors to Grand Prix sponsors, Formula 1 is booming commercially and it's easy to see why. High time to board the bandwagon? According to data specialist Global Data, the Formula 1 World Championship boasts a substantial annual sponsorship value estimated at $513.75 million, spread across its 22 partners. Among these partners are globally recognized brands, with notable agreements exceeding $50 million annually with industry giants like Heineken and Rolex. The success of the docu-series "Drive to Survive" has significantly contributed to the series' expansion. Remarkably, 18 out of the 22 active partners for 2024 were onboarded during or post the 2019 season, coinciding with Netflix's debut season release of the documentary series. The commercial success of the premier series of four-wheel racing is unprecedented, just as the series continues its stunning growth towards an even bigger calendar filled with spectacular locations. The reasons? A visually stunning show, an impressive bouquet of values for sponsor brands to enjoy, the absolute pinnacle of technology and luxury. No wonder companies are still queuing up to be a part of the circus. #motorsport

For the first time in Formula 1 history, all team principals and drivers will gather under one roof to reveal their championship contenders. Traditionally, teams have unveiled their new cars and drivers individually at their home bases before the first race. However, that approach is being set aside next year as Formula 1 plans a grand event where all 10 team principals and 20 drivers will collectively present their 2025 championship challengers. This milestone event is part of F1’s 75th-anniversary celebrations and is set to take place at London’s O2 Arena on February 18, 2025. This marks the first time in the sport’s history that all team liveries will be unveiled simultaneously, let alone in the same venue. Given the frequent use of show cars at unveilings to guard against corporate espionage, do you think we'll see the actual 2025 race cars at this historic event, or will they stick with display models? #uniclutch #teamuniclutch #savethemanuals #autonews #f1 #formula1

Start your engines...

ELECTRIC MOTORSPORT: Liberty Global to acquire majority stake in Formula E from Warner Bros. Discovery Jeff Dodds, CEO, Formula E, said, “First of all I’d like to offer my thanks to Warner Bros. Discovery for the support and guidance they’ve provided #FormulaE over the past nine years. Liberty Global have a proven track record of building and growing businesses and their investment in us comes at the perfect time as we plan for a period of exponential growth.” Mike Fries, CEO, Liberty Global, said, “We’re excited to take a controlling interest in Formula E, a business we first invested in nearly 10 years ago. Formula E has a massive potential for further growth while integrating the most advanced #sustainability standards in sports. The investment continues our approach of disciplined capital rotation across our Ventures portfolio and our strategy of making long-term investments in highly attractive businesses.” Read more here: https://lnkd.in/eTQi44tN #motorsportengineering #PMWExpo #motorsport #technology

Classy and new classic Monaco FormulaE race. Formula E just set new acceleration benchmark in Motorsport. Driving the GENBETA electric racing car, Al Aboud (pioneering Saudi Arabian female racing driver) achieved a 0-100km/h (0-60mph) time of 2.49 seconds, outpacing the 2.6-second FIA single-seater benchmark set by current Formula 1 machinery.

Today, it gives me great pleasure to share that Formula E has achieved record-breaking growth across the board in Season 10, solidifying our status as the fastest-growing motorsport globally. Here are the key highlights: 📺 35% increase in global TV audiences: Reaching 491 million viewers, with the Monaco race alone captivating 40 million fans. 🎉 23% growth in global fanbase: Our global fanbase now stands at 374 million, bringing us closer to bridging the gap with the most established series. 📱 20% surge in social media following: Over 1 billion impressions and counting, thanks to our dynamic content strategy. 🎥 147% increase in video views: Our digital platforms are thriving, with fan engagement at an all-time high. These impressive results are a testament to our commitment to pushing the boundaries of innovation, thrilling racing, and engaging content that resonates with fans around the globe. As we look ahead to Season 11, which will feature the debut of the GEN3 EVO car - capable of accelerating from 0-60mph 30% faster than a current F1 car - it’s shaping up to be another record-breaking year. Thank you to our loyal fans, partners, and broadcasters for being a crucial part of this incredible journey. The best is yet to come! #FormulaE #Motorsport #Innovation #Growth

Record breaking…. Growth … growth and more growth. Great to see Formula E continues to grow in the right direction. Well done Jeff Dodds and the wider team. Paul Fleming ~ Fleming Private Office. The Family Office specialists in Motorsport and Motor Racing Track transactions… globally. #Growth #Motorsport #FamilyOffice #PrivateOffice #Investment #Innovation #FormulaE #RecordBreaking

🐆 The prowling Jaguar has left the building. 🔵 Audi’s rings are being taken down in China. And if Ferrari’s 🐎 prancing horse becomes the next target… We might just pack our bags. 🧳 What’s your take? Are these legendary brands losing their spark, or is it all just part of the game? Drop your thoughts below — let’s discuss! 👇 #BrandDrama #IconicOrGone #CarCulture #NextBigMove

Well that’s an evolution.