Austin Carvey’s Post

Haley Hack 157: How to attract top talent for your brand 1. Have integrity ✨ Nothing beats honest, upfront communication and shared values! 2. Have a clear and impactful vision ✨People want to believe in something bigger than themselves! Give them a vision and mission to get behind. 3. Be inclusive ✨Don’t fall into the trap of not “following” people back on Instagram or only working with like-minded people — learn from everyone and be open to all different types of ideas! That’s how you grow.

I can’t quite recall when Barb McGregor and I first crossed paths; perhaps it was at a Hobart Hurricanes game or during her tenure in the Executive building with Premier and Cabinet. Regardless, one thing remains constant—we've always shared a fondness for a good cup of tea and stimulating conversation.   Fast forward to today, and the remarkable Barb stands as the Managing Director and Founder of McGregor and Associates. Specialising in strategy, effective communication, and advocacy, McGregor + Associates collaborates with leaders and organisations to cultivate capability, confidence, and engagement.   During our recent tea rendezvous, Barb and I delved into an exciting forthcoming project. Over steaming cups, we explored the potential of a media partnership to amplify our impact. While a partnership sound promising on the surface, careful consideration and strategic planning will ensure its success for all involved.   Identifying Compatible Partners: Aligning our brand values and target demographics to forge meaningful partnerships.   Collaborating on Content: Focusing on crafting engaging and informative content that resonates with our audiences.   Cross-Promotion: Leveraging both traditional and digital platforms to amplify our brands' visibility and reach.   Solidifying Relationships: Ensuring all parties are deeply embedded, fostering mutual trust and collaboration for sustained success.   In the journey of partnership and growth, it's often the simple moments shared over a cup of tea that pave the way for triumphs.

Trying to build a better world of work but not sure how to get your voice heard? Want to amplify your reach and visibility - both inside your organization and beyond - but not sure how? Aiming to be a "thought leader" but unsure how to start? If any of these ring true and you're in the Las Vegas area, read on.... I'm thrilled to have Jessica D. Winder as the guest speaker at our next Las Vegas Culture First community! She'll help us leverage the power of LinkedIn to be a #culturefirst voice. Jessica will cover: - Mastering engagement techniques to foster connections and expand your community. - Establishing yourself as a content creator through media features and industry contributions. - Exploring top tools to streamline content creation. Come join us for a glass of wine (or non-alcoholic beverage), network, and get expert advice on elevating your voice! Registration link is in the comments. #culturefirst #lasvegas #events

Interested in boost your brand’s visibility while supporting a meaningful cause? We’re looking for forward-thinking businesses to partner with us in empowering the next generation, all while boosting your brand’s visibility and reputation. Here’s what’s in it for you: ✅ Amplify your brand in a meaningful way ✅ Build trust and loyalty with your audience ✅ Create a lasting impact on the community Do good, feel even better! Let’s talk! Reach out to lindsy@activefusion.org.uk to learn more and take the first step towards making a difference today.

Hey Besties, 🚨 Gen Z Doesn't Trust You 🚨 And why should they? 🧐 In a world where transparency, authenticity, and social impact are non-negotiable, brands need to rethink the way they build relationships with this powerful generation. Gen Z demands more than marketing—they want real connection and trust. Want to know how your brand can not just survive but thrive with Gen Z? Join me on October 29th at 12 PM ET for an exclusive LPK virtual roundtable: Earning Gen Z’s Trust. We’ll dive deep with our cultural strategy experts and real Gen Z voices to uncover what it truly takes to win them over. 👉 Don't miss out! Let’s explore how your brand can foster genuine loyalty with this socially conscious, digitally driven generation. Register here: https://okt.to/9IzF2Y

In 2023, I launched South Asian Trailblazers Agency arm because I realized we had inadvertently built a roster of the best talent out there: Founders, CEOs, CIOs across industries and disciplines. Our role, to put it simply, is as intermediaries, as agents: finding and connecting these leaders with visionary organizations seeking to tap into their expertise through a variety of formats: speaking engagements that resonate with their employees, brand campaigns to better reach certain customers, or advisory/expert consultations to tap into our leaders’ knowledge more directly. More learnings to come on building a media business of a different sort in 2024 (content, community, agency) — the learnings, the pivots, and beyond. But for now, I’m curious what do you want to know? 👇🏽

A value isn’t a value unless it costs you something. It’s this truth that sits behind our decision as a business to deactivate our X account. Engaging with X no longer feels aligned to our values and direction as a company and that’s why we’ve made the call to disconnect.     We understand that every business is different, and we respect the right of others to choose to remain on the platform; but we encourage all our peers to consider the role we can play in helping shape X’s ongoing influence in the world.

DE&I  Listen to the sentiment and the conversations being had to understand what true representation of your audience and your brand is within your organization. Then you can advise stakeholders accordingly. Celebrating people from different backgrounds isn’t just a month-to-month moment, it’s year-round. It’s all the time. #RaganDisney

One of the oddest new biz pitches I had was several years ago. My colleague and I drove for over an hour to get to the company's offices, which was eerily devoid of people on a Friday afternoon. The CMO was 20 mins late to the meeting, and when he finally entered the conference room, his only questions were, "What clients have you gotten coverage for in the Wall Street Journal?" / "How many times have you gotten coverage in the Wall Street Journal in the last quarter?" There was no interest in discussing the business goals, our insights & strategy, and the program recommendations. No surprises, but we didn't end up working with this company 😅 There have been many posts from PR folks talking about the story > media relationships, and this is true. Sure, track record is important if you're looking for a PR partner. But spend less time grilling PR folks on the number of hits achieved for other companies, and delve more on how their expertise and insights can achieve success for you and your team. #publicrelations #strategy #pragency

Are you just filling space or are you crafting your own? I confess that, for many years, I was a space filler. Raised in an Eastern European culture that prized performance over identity, I eagerly pursued each golden medal presented to me. My objective? To be the best. And listen, I am grateful for the successes I achieved along that path. However, they came with a heavy toll: I lost myself in this process. Ironically, not knowing who you are makes you work harder, to outdo others, simply because you don’t trust your own voice or your own story. It's as if being yourself is never enough. And after 20 years working with top-tier brands, I finally had my big “a-ha” moment when I realised that just like us individuals, brands too wrestle with the concept of identity. Brands without an unmatched identity resort to performance tactics, they compete, they try to mimic the space others hold, and most times their focus isn't on becoming the only choice but rather being the best in the market. And this is exactly what I want to focus on in my new professional chapter and where I know I can bring the most value ⤵ Transforming Brands ➡ Connecting Businesses ➡ Shaping Futures. Stay tuned, more to come ✌ And Happy Friday! PS. This is an excerpt from my latest newsletter article, and if you want to read the full piece, you can do so here: https://lnkd.in/eNHdjbby