Australian Retailers Association (ARA)’s Post

Today we're exploring 6 distinct types of #CustomerLoyalty, each with unique characteristics and drivers. 1️⃣ Emotional Loyalty - built on personal connection 2️⃣ Advocacy Loyalty - fuelled by encouraged endorsements 3️⃣ Transactional Loyalty - driven by repeated purchases 4️⃣ Social Loyalty - influenced by social circles 5️⃣ Engagement Loyalty - maintained through active involvement with your content 6️⃣ Behavioural Loyalty - reflected in repeat behaviours outside the purchases cycle. Learn more here. 👇 https://hubs.li/Q02xMfjN0

Compulsive shopping is a complicated issue that can be skin deep in some people and can be improved for other people with counseling and therapy. Read the full article: How to Stop Impulse Buying ▸ https://bit.ly/45daZuF #ImpulseBuying #OrganizeAtHome #Overshopping #EliminateClutter #organize

🔍 Want to elevate your brand’s visibility? Loyalty programs are the secret sauce! By rewarding your customers, you create a community that speaks for you, shares your story, and amplifies your reach. Ready to build a brand that people love and remember? Let’s dive into the power of loyalty!👇 #BrandAwareness #LoyaltyPrograms #CustomerEngagement #Unifynd

At IncentivAction, we believe a loyalty program transcends mere consumer effort; it becomes truly efficient when it's tailored to understand the very people it aims to engage. What moves them, what leaves them indifferent, what they favor, and what captivates them even more – these insights are the cornerstone of effective loyalty, incentive, and promotional programs. With data at our fingertips yet often untapped, we delve deep to unlock the full potential of every initiative. #purposefulloyalty #customerloyalty #personalizedloyalty #personalizedincentives #uniqueloyaltyprogram #incentivaction #beyondtransactions

We wanted to say #ThankYou to everyone who attended Social Factor and Emplifi's #FreeWebinar, New Tips for Better Social Care in 2024! We are so proud of Social Factor's Beenish Shabbir and Emplifi's Annie Culver for sharing their expert insights into elevating customer experience efforts by meeting customers where they are. Attendees learned about: ✅ The difference between #CustomerCare and #SocialCare ✅ How customer #BrandLoyalty is built on "authentic moments" ✅ and How the best way to mitigate brand risk might be through #SocialListening ...and so much more! If you registered but weren't able to attend the event, don't worry! A recording of the webinar will be sent to your email. If you weren't able to register, you haven't missed out! Please click the link below to watch #OnDemand. Want to see what else Social Factor is up to these days? Check out our website: www.socialfactor.com

Have you ever felt unstoppable riding a Royal Enfield? That’s not just the engine roaring—it’s aspirational marketing at work. When a brand makes you feel powerful like you’re part of something bigger, it’s not just selling a product—it’s selling an identity. Studies from 2024 show that brands tapping into emotional connections like this significantly boost loyalty and customer advocacy. If your brand isn’t using the power of aspirational marketing, you’re missing out on building deep, lasting connections. #AspirationalMarketing #MarketingPsychology #RoyalEnfield #DigitalMarketing #BrandBuilding #EmotionalConnection #Marketing

Is your brand truly connecting with your customers at an emotional level? In today’s customer-centric world, emotions are powerful drivers of customer behaviour. Does your brand inspire feelings of trust, loyalty, and happiness? Or is it just another name in the crowd, generating little more than indifference? Curious to learn more? Let’s chat about how you can create authentic connections that keep your customers coming back. #retention #acquisition #customer lifetime value #points4purpose #loyalty ----------------------------- Points4Purpose boosts customer lifetime value while empowering member choice - redeeming cash rewards or donating to their favourite cause - seamlessly! If you like this post and would like to see more, please ring the 🔔 on my profile to receive my content directly to your LinkedIn Notifications Tab. Join our September IN CONVERSATION webinar and discover how to maximise customer lifetime value and drive business growth while benefiting your community. Learn about cutting-edge cardlink technology that seamlessly offers cashback for the causes your customers really care about. Understand how collaborating with a 'business-coalition of the caring' can leverage a collective database of 1.5m+ supporters for worthy causes. Gain insights from industry experts who will share their valuable perspectives. Don’t miss this opportunity to stay ahead of the curve and create meaningful connections. Register free now! https://hubs.la/Q02LqLV40 Limited seats available. To review my published content in one place click: #johnharrisclmp

“I don’t want to shop there because they donate a % of sales to a good cause” … Have you heard that sentence being said before? No? (phew) We haven’t either. In fact, data shows that it’s quite the opposite sentiment in shoppers. Consumer trends show that consumers want to invest more, and come back to businesses that are actively trying to do good. 💚 +73% of Gen Z consumers consider social and environmental impact when choosing between brands. 💚 +64% of consumers are willing to pay more for brands that support good impact projects. In other words, aligning your business with doing good impact isn't just morally rewarding; it's smart business. Invest in doing good, and watch your customer loyalty grow. #ContribeInAction #SustainableCommerce #GoodImpact

Do You Measure How Your Brand Connects with Your Customers' Emotions? In today’s customer-centric landscape, emotions play a crucial role in shaping how customers perceive and engage with your brand. Does your brand inspire positive feelings such as trust, loyalty, and happiness, or does it leave customers feeling frustrated or indifferent? Is your marketing strategy designed to make your customers feel good about themselves, your brand, and the broader world? If you're unsure about these answers, it might be time for a change. Your brand could be stuck in a transactional loyalty ‘rut’ that fails to resonate with customers in today’s fast-paced world . The bottom line: Embrace a new approach or risk losing customers who are quick to move on! Interested in learning how to create genuine emotional connections with your brand and keep customers coming back? Simply type ‘I’m interested’ below, and we’d be delighted to arrange a no-obligation discovery call to discuss how to build meaningful emotional bonds with your brand. #retention #acquisition #customerlifetimevalue #points4purpose #loyalty #repost ----------------------------- Points4Purpose boosts customer lifetime value while empowering member choice - redeeming cash rewards or donating to their favourite cause - seamlessly! If you like this post and would like to see more, please ring the 🔔 on my profile to receive my content directly to your LinkedIn Notifications Tab. Join our September IN CONVERSATION webinar and discover how to maximize customer lifetime value and drive business growth while benefiting your community. Learn about cutting-edge cardlink technology that seamlessly offers cashback for the causes your customers really care about. Understand how collaborating with a 'business-coalition of the caring' can leverage a collective database of 1.5m+ supporters for worthy causes. Gain insights from industry experts who will share their valuable perspectives. Don’t miss this opportunity to stay ahead of the curve and create meaningful connections. Register free now! https://hubs.la/Q02KtXhg0 Limited seats available. To review my published content in one place click: #johnharrisclmp

In the pursuit of growth, every business seeks more customers, subscribers, and revenue. Yet, the path to growth is evolving, with a notable shift towards customer-centric strategies. As consumer behaviours transform in a dynamic economy, successful brands are prioritising customer needs. The spotlight is now on community-led growth, harnessing the power of communities to lower acquisition costs, enhance retention, and foster loyalty. Click through to discover why 2024 might just be the year for Community-led Growth, then read the full article here: https://lnkd.in/epm4AXuQ Make sure to follow us for the latest updates and insights. #marketing #communitygrowth #customers #customercentric