Catch us at the 2024 Summer Fancy Food Show in NYC today alongside our partner, Alicorp! If you spot us, come say hi—we'd love to connect with you. #TeamAMG #FancyFoodShow
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Headline: Coffee Mate's Lack of Sustainability Risks Relevance in Modern Coffee Culture While Coffee mate may be celebrating its brand modernization and participation in the "fourth wave of coffee," the lack of emphasis on sustainability across the entire value chain is concerning. In today's world where consumers are increasingly conscious of the environmental impact of products they consume, neglecting sustainability practices can be seen as a significant oversight. The focus on personalization and creativity in the context of coffee culture is commendable, but it is essential for brands like Coffee mate to also prioritize sustainable practices. This includes considerations such as sourcing of ingredients, production methods, packaging materials, and waste management. Without a commitment to sustainability, the brand's efforts to appeal to the next generation of coffee drinkers may fall short in meeting the expectations of socially and environmentally conscious consumers. As the coffee industry continues to evolve, it is crucial for brands like Coffee mate to not only focus on innovation and creativity but also integrate sustainability into their brand ethos. By neglecting sustainability across the entire value chain, the brand may risk losing relevance and credibility in an increasingly environmentally conscious market.
Coffee mate has been on a #gamechanging journey to modernize the brand for the “fourth wave of coffee,” which speaks to consumers’ desire for personalization and creativity. As a brand that’s existed to create new ways to experiment and innovate with coffee and flavor for over 60 years, this “fourth wave” was the perfect time for Coffee mate to join in on the fun. With our new brand platform “For the Love of Coffee,” we’re embracing the entire world of modern coffee culture. We're celebrating the diverse and passionate community of coffee lovers who enjoy their favorite beverage in countless ways, enabled by Coffee mate’s diverse array of options – from hot to cold, morning to evening, domestic to global. We showcase just how far this coffee-obsession spans in our playful debut spot below. Congratulations to the Nestlé Coffee mate Marketing Team and our partners at Wieden + Kennedy and Casanova//McCann for taking a risk and dialing up our distinctiveness to help us win with the next generation of coffee drinkers. https://lnkd.in/gYNafdZm #ForTheLoveOfCoffee Leonardo Aizpuru Vicki Felker Austin Watzlavick, MBA Karen Markey Crawford Emily Adler Jiah Choi Ingrid Otero-Smart Karla Acevedo Chazaro Nataleeja Bucci Marie Benoist Sandi L. Eyink Rene Lassauzet Khosi Mathias Kelsey Ransdell Bolanle Adekoya Joaquin Salim Mariana Oliveira Maribel L. Carlos Tornell
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Chief Client Officer (CCO) @ MAG⚡️ | Working alongside great brands, great people, and having a great time doing it.
Finally sitting and digesting what an incredible experience I had at The Fancy Food Show in New York last week! A huge thank you to the Specialty Food Association for organizing such a fantastic event. The energy, innovation, and passion for food were truly inspiring. Here are some of my highlights: 🔥 The General's Hot Sauce: Their innovative packaging design really stood out. As well as having a great product, they have a great mission, great cause, and it's ran by great people. 🌈 Sweetapolita: Absolutely loved Rosie Alyea's story and the way the brand's continuity is on point throughout their social media, website, and all the way down to the physical products. Every detail is thoughtfully curated, making it an aesthetic masterpiece. 🌶️ HotnSaucy by Sam Davis-Allonce : Their booth presence was remarkable, and the quality of their products is something everyone needs to try. 🍬 Better Sour: I am a big fan of this brand and always impressed by their flavors and innovation within their category. They are definitely setting new standards for candy companies looking to play in the better for you space. 🌍 African Dream Foods: With Magnetic Creative's deep roots into the African market, I am always drawn to brands that do a great job encompassing the culture and flavor profiles. Southern Braai sauce is one of my love languages. 📈 Trending Product Categories: Noticed a significant rise in interest around bone broth and honey. Exciting to see these categories gaining momentum and excited for Magnetic Creative to partner with a few to really capture marketshare and become leaders in the space. I met with so many other amazing companies, brands and people at this show, this was difficult to summarize. Looking forward to the next one ⚡ #FancyFoodShow #SpecialtyFood #Innovation #FoodTrends #SFA #TheGeneralsHotSauce #Sweetapolita #HotNSaucy #BetterSour
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Great insights on the major role of Hispanic families in shaping the future of the food and beverages market in the US. The high lifetime value driven by consumer and cultural trends, like shopping as a family/team sport, is remarkable. Hispanic consumers are highly value-conscious yet more brand loyal compared to the broader market. Kudos to pepviz, a groundbreaking data practice for food & beverage supported by PepsiCo.
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Corporate Strategy and M&A Director | US & LatAm Experience | Investment Banking | Strategic Advisory | Consumer Product Goods | Finance | Growth Opportunities for Companies | Value Based Management
Thanks for sharing. Some key takeaways from this document which reveals the immense influence of Hispanic families on the food and beverage industry. 1, Lifetime Spending: Hispanic households spend $2.5M on food & beverages, 25% more than non-Hispanic households. 2. Economic Growth: Hispanics are growing 5x faster than the general population and significantly boosting GDP. 3. Familismo: Strong family bonds drive higher spending, better health, and longer life, creating a "Circle of Joy." 4. Shopping Habits: 79% of Hispanics shop with others, valuing engaging store displays. 5. Digital Adoption: While preferring in-store shopping, Hispanics lead in online grocery adoption. These insights underline the importance of understanding and catering to this dynamic and influential demographic. #HispanicMarket #FoodAndBeverage #ConsumerInsights #Familismo #RetailTrends
Great insights on the major role of Hispanic families in shaping the future of the food and beverages market in the US. The high lifetime value driven by consumer and cultural trends, like shopping as a family/team sport, is remarkable. Hispanic consumers are highly value-conscious yet more brand loyal compared to the broader market. Kudos to pepviz, a groundbreaking data practice for food & beverage supported by PepsiCo.
the circle of joy: how hispanic families are shaping the future food & beverage landscape
pepviz.com
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Do you need real, on the ground advice from one #CPG owner to another? Look no further than the winning formula of this CPG brand's winning formula. Anouck Gotlib, CEO of baked goods line Belgian Boys gives The Food Institute her take on facing logistical and financial challenges, #brandstrategy, and what it's like being a female CEO. This interview was conducted at Anchin’s State of Food, Beverage and Beauty event in NYC. #foodbusiness #businessstrategy
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What can we learn from the fast food and beverage brands that top the global Citizen Brands index? How is industry giant McDonald's successfully attracting new talent? And why is localisation so critical in the race to win new customers? Join Nathan Watts and Tim Parker for a 45-minute virtual session on how fast food and beverage brands can leverage the learnings from our flagship Citizen Brands study to find balanced growth in an unbalanced world. Get in touch to secure your spot: irina.wale@conrandesigngroup.com #branding #brandstrategy #event #citizenbrands
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Mentor Entrepreneurship ✅ ERP NetSuite Specialist 🥇Scientific Commitee & Business Developper ! (32K+)
Well done
marvelous meeting at Foodcom S.A.! thank you for the Hospitality and the vibrant and fruitful discussion! hope to start joint project soon! IGEI.PL Ghaleb Faouaze STMW
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Craving a Drink? New Canadians’ Favorite Sips Revealed! 🥤🥤 Curious what drinks quench the thirst of newcomers to Canada? In our recent webinar, "From Newcomers to New Consumers," we unveiled their unique beverage preferences. Discover the top beverage brands that new Canadians are reaching for and see how their tastes compare to Canadians born here. 👇 Intrigued? Dive deeper to learn a lot more from our full report HERE: ⏩https://t.ly/C9L5Y Cocacola North America, PepsiCo, Sprite, Tropicana Brands Group, Minute Maid, Gatorade bolt #multiculturalmarketing #fuelbrandgrowth #insights #drinks
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𝗠𝗰𝗗𝗼𝗻𝗮𝗹𝗱'𝘀 𝗼𝗿 𝗕𝘂𝗿𝗴𝗲𝗿 𝗞𝗶𝗻𝗴? Tough to pick the best fast-food giant. Both are big names in their league. Their competition has helped them grow and become even more popular. 👉 𝗦𝗺𝗮𝗿𝘁 𝗔𝗱𝘀 Each has had some really cool ads. If one comes up with a fun ad, the other quickly follows with something even more interesting. This keeps both brands in the news. 👉 𝗡𝗲𝘄 𝗗𝗶𝘀𝗵𝗲𝘀 From special burgers to veggie options, both have been the first to try new things on their menus. They’re always coming up with new tastes to keep us coming back. 👉 𝗪𝗼𝗿𝗸𝗶𝗻𝗴 𝗧𝗼𝗴𝗲𝘁𝗵𝗲𝗿 They’ve even teamed up before, like mixing their famous burgers for National Peace Day. It’s not just about competition; they show they can also join hands for a good cause. The way McDonald's and Burger King challenge each other is unique. They keep trying to outdo each other but still end up doing some things together. This friendly rivalry keeps them at the top of the fast-food world. Follow Saketh Vadapally for more such content.
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Q: How do you incorporate Social Listening into your overall Marketing Strategy? A: The one and only Jazmin Griffith ✊🏽of PepsiCo breaks it down, with receipts! Shout out to Reddit, Inc. & Brandwatch 🗣 Also on camera are some amazing co-speakers for Social Podium Episode 1 - Food & Beverage Brands: Paula Perez, Shweta Satpute & Paige Walker #SocialListening #SocialIntelligence #Strategy
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