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💡 Want to learn more about the evolving roles of affiliate and influencer marketing? Our Team Lead of Influencer Partnerships, Carissa Flinders, is featured on EMARKETER's podcast discussing key questions such as: 🔸 Can influencers deliver both upper- and lower-funnel outcomes? 🔸 What successes and mistakes do brands commonly make when blending their influencer and affiliate tactics? 🔸 How can brands balance their messaging with influencer creativity? 🎙️ Listen to Carissa's insights and learn how to elevate your influencer marketing strategies: https://ow.ly/jz3Z50S2pJv #AffiliateMarketing #InfluencerMarketing #MarketingStrategies #Podcast #eMarketer

Awin Global's own Carissa Flinders was featured on eMarketer's latest podcast discussing if influencers can actually deliver both upper- and lower-funnel outcomes, the common successes (and mistakes) brands make when blending influencer and affiliate tactics, and how best to align influencer content with a brands message. Some key points include: 1) Setting clear objectives 2) Selecting the right influencers 3) Leveraging both quantitative and qualitative metrics 4) Staying current with platforms like TikTok and strategic moves by Meta With many of my connections looking into influencers, wanted to share with the network. Influencer marketing is rapidly evolving, and Carissa provides valuable perspectives. Check it out and would love to hear your thoughts! #InfluencerMarketing #DigitalMarketing #eMarketer #TikTok #Meta #MarketingStrategy #TeamShoutout

🎙️ The Future of Influencer Marketing Unveiled: The Six Sells Podcast Episode is Live! 🚀 Exciting news – my recent recording with the Six Sells Podcast episode featuring our deep dive into the world of Influencer (+ some insight and discussion on Influencer and. Search Integration) is now live! In this episode, hosted by the insightful Mike Nicholson, we explore the evolving landscape of influencer marketing as we step into 2024. We dissect how combining the power of influencers with predictive search strategies can revolutionise the way brands engage with audiences and drive measurable results. From predicting social trends to crafting campaigns that resonate and convert, this discussion is packed with insights and forward-thinking strategies. Whether you’re a marketing professional, brand strategist, or just curious about the next big thing in digital marketing, this episode has something for you. Tune in to hear about how we're not just riding the wave of digital marketing – we're creating it. Available now on Apple, Amazon, Spotify, and more. Don't miss out on this journey to the forefront of marketing innovation! Link in the comments 👇 #SixSellsPodcast #InfluencerMarketing #SearchIntegration #DigitalMarketing #MarketingInnovation #PodcastLive

How can brands start to build an influencer marketing program? That was the central question I asked Yash Chavan, founder of SARAL - The Influencer OS on the latest episode of our podcast. Yash spoke about the 6-step process to launching a successful influencer marketing campaign, how to craft your offer to influencers, tracking performance, and much more. Check out the full episode on Customer Growth Sessions, available wherever you get your podcasts. #CustomerGrowthSessions #Ecommerce #B2C #Influencermarketing

🎙️ New Episode of Influence Podcast: Understanding the Changes in Influencer Marketing with Matt Woods How has influencer marketing evolved in the last five years–and what trends are changing the industry today? From his early days as a content creator to spearheading a major influencer marketing agency, Matt Woods, CEO and co-founder of AFK, shares his unique perspective on platform-specific strategies (including when to skip a platform altogether), building relationships, and practical advice for upcoming influencers and marketers. In our discussion, we cover: 🤝 How creators can collaborate with each other. 🕒 How to build a lasting career in an industry that’s always changing. 🚀 Selecting the right platforms and monetization opportunities. 🌟 Essential tips for aspiring creators and marketers looking to make their mark. Listen to this Powder podcast now on Spotify, Apple Podcasts, or watch the video on our YouTube channel at the link below: https://lnkd.in/eZGG-Xb5 Hosted by Elyssa Goldberg and produced by Pavlo Biedariev. #InfluencePodcast #InfluencerMarketing #CreatorEconomy #DigitalMarketing #ContentCreation #MarketingStrategy #Podcast #NewEpisode #GamingIndustry

So what exactly is an “inside influencer”? In the latest episode of The Last Splash podcast, Jeremy Corray from Coolfire Studios dives into the concept of the "inside influencer" - a person within a business who becomes the face of the brand and the star of their video content. 🎥 Jeremy explains that the best inside influencers educate, entertain, or inspire their viewers, and these are the three key reasons why people share branded content. But the benefits of inside influencers go beyond just engagement. Jeremy suggests that this type of content can also help scale a B2B brand's sales process.  By committing to this video strategy for a full year, brands can allow a complete sales cycle to unfold, building trust and credibility with potential customers along the way. If you're looking to leverage the power of inside influencers for your brand, this episode is a must-listen. Discover how to identify and nurture your own inside experts, create compelling content that resonates with your target audience, and ultimately drive more sales and growth for your business. Listen to the full episode today 🎧:  Spotify: https://lnkd.in/ddyA5_q9 YouTube: https://lnkd.in/dmDEQCJp Amazon: https://lnkd.in/ddDEXZEC Apple: https://lnkd.in/g5MauXdJ #InsideInfluencers #B2BMarketing #VideoContent

Are you looking to boost your Amazon sales through influencer marketing? Discover how to connect with content creators, set up effective campaigns, and maximize your commissions in this episode of the Amazon Legends Podcast. Watch the full episode now and take your Amazon business to the next level! #LizSaunders #InfluencerMarketing #AmazonSelling #Ecommerce #AmazonFBA #ContentCreators #MarketingTips #OnlineBusiness #BrandAwareness

Are you looking to boost your Amazon sales through influencer marketing? Discover how to connect with content creators, set up effective campaigns, and maximize your commissions in this episode of the Amazon Legends Podcast. Watch the full episode now and take your Amazon business to the next level! #LizSaunders #InfluencerMarketing #AmazonSelling #Ecommerce #AmazonFBA #ContentCreators #MarketingTips #OnlineBusiness #BrandAwareness

The Tools You Need to Run a Successful Influencer Marketing Campaign - In this podcast episode, we dive into the rapidly evolving influencer and creator economy. Joining the conversation is Andy Cloyd, co-founder and CEO of Superfiliate.com, an influencer and affiliate platform built for online sellers, merchants and DTC brands. Andy shares insights into how influencer marketing has transformed over the years, the rise of micro and niche influencers, and practical strategies for brands to partner effectively with creators to grow their business. Topics discussed in this episode: - Why micro-influencers are replacing celebrities in brand partnerships - How to align incentives for effective influencer partnerships - What metrics matter beyond follower count for influencer selection - Why long-term influencer deals lead to better results - Why education is crucial in evolving influencer marketing - How brands can start with influencer marketing immediately 🎧 Listen to the podcast: https://lnkd.in/d4JbuQQX   📺 or watch it on YouTube: https://lnkd.in/drytQyU2 You can listen and subscribe to the podcast at: Apple Podcasts | Spotify | Amazon/Audible | YouTube | Castbox | Overcast | Podurama | Buzzsprout #podcast #marketing #ecommerce #shopify #growth #founders #entrepreneur

This is my podcast interview of Heather Nichols, CEO of Acorn. As the marketing landscape continues to evolve at a rapid pace, influencer marketing has emerged as a powerful tool for brands looking to connect with their audiences in authentic and meaningful ways. Heather Nichols' journey from print media to digital advertising and, ultimately, to influencer marketing at Acorn Influence, serves as a testament to the growing importance of storytelling and word-of-mouth marketing in the digital age. Through her work at Acorn Influence, Nichols has demonstrated the effectiveness of influencer marketing in driving brand awareness, engagement, and sales. By partnering with influencers who have built trust and credibility with their followers, brands can tap into the power of authentic storytelling to create content that resonates with their target audiences. However, the success of influencer marketing campaigns relies on more than just partnering with the right influencers. As Nichols and her team at Acorn Influence have shown, a data-driven approach to campaign optimization, coupled with a focus on creating high-quality, story-driven content, is essential to maximizing the impact of influencer partnerships. Acorn is a New Engen, Inc. company. Here are ways to listen to the podcast: Spotify: https://lnkd.in/gNKkJnWd Apple Podcasts: https://lnkd.in/gmf78w9S  Website: https://lnkd.in/gisU23rk YouTube: https://lnkd.in/eq8faiqj