B2B Marketing’s Post

What do marketing leaders of today and tomorrow need to know about steering marketing teams? In this report, we worked with Demandbase to interview various marketing directors, senior VPs marketing and CMOs from a plethora of industries, delving into the ongoing evolution of the role and its implications for marketing teams, strategies, and tactics. Want to find out the future of B2B marketing from a senior leadership perspective? Download our report below: https://okt.to/02Um37

Strategic Market Solutions: Revolutionizing Marketing Leadership with Fractional CMOs In the thought-provoking article "The rise of 'the fractional CMO'" by The Media Leader, the evolving landscape of marketing roles is explored, emphasizing the emergence of fractional Chief Marketing Officers (CMOs). Recognizing and embracing this shift, acknowledging the diverse and segmented nature of modern marketing. As marketing continues to expand in scope and complexity, traditional CMO roles are becoming more fragmented and "fractional" in nature. Co-founders Rachel Forde and Marco Bertozzi of The Zoo.London observe this trend, noting the growing prevalence of fractional CMOs, particularly within the past 12-18 months. Read more: https://lnkd.in/emZdz4iC

📊 Back when I was a head of marketing in-house, I wanted to create a way of tracking and visualising marketing successes. Most of the metrics we identified were longer term - because ours was typically a long sales cycle with buyers taking months or years to make a purchase. 𝐁𝐮𝐭, 𝐭𝐡𝐞𝐫𝐞 𝐰𝐞𝐫𝐞 𝐬𝐨𝐦𝐞 𝐩𝐞𝐨𝐩𝐥𝐞 𝐰𝐡𝐨 𝐰𝐚𝐧𝐭𝐞𝐝 𝐪𝐮𝐢𝐜𝐤 𝐰𝐢𝐧𝐬. Despite us trying to manage their expectations we did need to find some things that would indicate if not a quick 'win' at least positive progress. There are two key ways of doing this. Come along on 1 May to our senior marketers' roundtable where I'll be sharing what these two things are. 💬🗨️ And we'll be chatting generally about how to show impact - both quick wins and longer-term successes. 🫴 Do join us! Whether you've been there, done that, got the T-shirt and would like to share your thoughts or whether you'd like some ideas, you'll be very welcome. https://lnkd.in/eAqfhHhC

When every penny matters, as it does right now... -------- 👍 this? I'm Helena Mah, a transformational leader who helps you grow and scale your business. Do you need help navigating the ever-evolving landscape of marketing leadership? The next wave awaits – are you ready to ride it? Let me know. #cmo #digitaltransformation #impact #businessgrowth #businesstransformation Drop of Milk

When tangible impact can only be driven by the resources (new-age MarTech skills, headcount, etc.) that Marketing doesn’t have yet, leaders have a conundrum on their hands. We know this as the marketing resource paradox—a symptom of suboptimal operating models—that makes all of Marketing’s impact on revenue, pipeline, or ROI harder to articulate. In this piece, our CEO, Domenic Colasante, discusses the blockers that keep marketing leaders from measuring and proving growth and why the solution lies in a much-needed organizational update of the marketing function. 🎯 Check out the full article featured on Demand Gen Report: https://lnkd.in/g6FXSR6Z #B2Bmarketing

As a CMO, your expertise and leadership are crucial in shaping and executing marketing strategies that align with business objectives. The path to seamless execution comes with its own set of challenges. From ensuring all stakeholders are on the same page to navigating the ever-changing marketing landscape, the role demands a blend of strategic foresight and adaptive agility. In this article, Ben delves into the common challenges faced by CMOs. Empower your marketing activities and navigate the complexities of the modern marketing world with informed strategies that drive success. Click the link to explore more! #MarketingStrategy #Leadership https://lnkd.in/gpakuTrW

Chief Marketing Officer churn rates are up among major brands, while others are doing away with the role entirely. How can agencies (and marketers) weather the turnover landscape? ✅ Agencies must keep focus on fundamentally driving growth for the clients’ business ✅ Marketing leaders should continue to increase their integration across various business functions #DeloitteDigital’s US CMO Mark Singer shared these thoughts with Tony Case for the Association of National Advertisers. Read the full story below ⬇️ https://deloi.tt/4csaEZO

In the dynamic world of marketing, influence and authority are not just sought-after traits but the backbone of long-term success🌐. As professionals, we constantly strive to build our brand authority and what better way to achieve it than through Thought Leadership? 🎯 Thought Leadership isn't an overnight miracle. It's a continuous process where we cultivate our knowledge, share our profound insights, and add value to our industry. It's about being the go-to source in our field, leading discussions, and driving change. 💡✨ The magic of Thought Leadership in Marketing is how it naturally builds our brand authority. It fosters trust, respect, and credibility, making our brand a force to be reckoned with. So, let's start the conversation today and embrace Thought Leadership to drive our Marketing efforts to new horizons. 🌅 #ThoughtLeadership #Marketing #BrandAuthority I'm curious to know, how are you placing Thought Leadership at the forefront of your marketing strategies?

99% of marketing leaders are drowning. Here's how you can come up for a breath of air. Every week marketing leaders tell me they wish they could... → Have more support → Get advice on challenges → Sharpen their skills → Hear what's actually working → Get outside perspective And the easiest place to do so? The Marketing Leader Roundtable! Every month I get a bunch of marketing leaders together on Zoom. We step away from the fires for an hour and... → Go deep on tactics that actually work. → Talk about real issues - and solve them. → Focus on being strategic and realign our priorities. It's a safe place to hang out and connect with peers. And the next one is coming up soon. Comment with a number to let me know what topic you'd want to go deep on... And I'll send you the link to join. 1. Freeing up several hours/week as a marketing leader to be more strategic 2. Optimizing your marketing to more results without spending more 3. Building systems and structure to make your marketing more consistent and easier

A full-blown summary of the many conversations we've had with marketing thought leaders across resulting in these 5 Key Success Strategies for 2024. Let us know what you think.