B2B Online’s Post

Ready to dive into the future of B2B in 2024? Explore the key trends that are shaping the industry and find out how you can stay ahead of the curve. From AI integration to sustainable practices, these trends are game-changers! Embrace innovation and set the course for a successful 2024. Which trend are you most excited about? Let us know in the comments!   Visit www.gamenexa.com if you need any business consultation or digital marketing services for your products or services.   #B2BTrends #B2B #2024Outlook #InnovateWithUs #B2B2024 #GlobalBusiness #DataAnalytics #CustomerExperience #RemoteWork #Sustainability #AI

Ready to dive into the future of B2B in 2024? Explore the key trends that are shaping the industry and find out how you can stay ahead of the curve. From AI integration to sustainable practices, these trends are game-changers! Embrace innovation and set the course for a successful 2024. Which trend are you most excited about? Let us know in the comments!   Visit www.gamenexa.com if you need any business consultation or digital marketing services for your products or services.   #B2BTrends #B2B #2024Outlook #InnovateWithUs #B2B2024 #GlobalBusiness #DataAnalytics #CustomerExperience #RemoteWork #Sustainability #AI

I think the potential to use data to help customers in the B2B space is much greater than in the B2C space. Arguably, B2B organisations should have much better 1st party data about their customers, unlocking the potential for meaningful personalisation and ongoing relevant experiences by creating a sense of value and recognition that goes beyond mere transactions. Imagine having pricing structures, contractual terms, and content perfectly aligned with your preferences and historical actions within the B2B ecosystem. It's a level of precision and sophistication that was once unimaginable. #B2B #HyperPersonalisation #AI #BusinessTransformation #CustomerLoyalty

Savanta’s Business Tracker monitors the recovery, resilience, and adaption of businesses in key markets 🤝 Our B2B team have examined how UK businesses are embracing AI, highlighting clear differences in perceptions between small, medium, and large organisations 📊 More info about #Savanta's B2B market research is available here: https://lnkd.in/e6vw_hye Article: Jian Chen Tiong #AI #Business #B2B #MarketResearch

Get ready to explore the AI revolution in B2B commerce with our webinar on 30th November hosted by Scott Rigby. 🚀 We will be discussing how AI is reshaping B2B Commerce, and sharing real-world examples and insights! Secure your spot 👇

Join us in exploring how B2B commerce leaders are embracing this revolutionary opportunity with practical examples, invaluable insights, and best practices. Scott Rigby will dive into how brands are creatively leveraging AI-powered commerce to enhance their operations, expedite decision-making, and compete for a larger share of the market. #adobecommerce #adobesensei #b2b

Must-read for e-commerce leaders! Deloitte's Paul do Forno analyzes Lucidworks' #GenAI Benchmark Study. Get the insights from #B2BOnline + the full report: https://lnkd.in/gC6pFWB9 P.S. Get ready – our 2nd annual Gen AI Benchmark Study is coming soon!

For those in sales - data to back up the reality of what you will be experiencing: Buyers needing more Intel Long deal cycles More complex decision processes More Exec and budgetary scrutiny As an already effective #seller - what does that mean? Literally just one change, better, more pragmatic forecasting - review your pipeline and be more critical about the unknown, unknowns in your sales process and push deals out to a sensible close length and an appropriate weighting. For those developing, it's upskill or fail: On any large deal (and now the same process applies to increasingly smaller deals): Widen your lens and know your audience, 6/7 years ago, on Corp/Enterprise deals, the average number of client side people involved in the decision making process was 7.2. and while I don't have current data, it's only going up and the stats below confirm that... Know their business better, understand, connect and engage with the interconnected departments (not rocket science but don't multithread at your peril) Pre-mortem deals more deeply and earlier, surface where the "unknown unknowns" lie. Plan how to address these and have the confidence to ask the questions you need to answer: Process Stakeholders Supplier status and compliance Legal And especially a much deeper internal use case beyond the surface level understanding that you have been initially given... Collateral is even more key, "one size does not fit all" and bigger is not best. Covering all needs states is one thing, writing a 40 page opus and expecting that deck to land with senior stakeholders is most definitely another. Think Exec summaries of an Exec summary - if you are sending a "beast" of a deck and to a single champion, you are increasing their time to internally "sell for you" and reducing your chances to guide the narrative and simply making your and their job harder. The time to create a "redacted summary deck" is minimal, the value of having that concise content is much more valuable than that. So, actually, business as normal - but with one silver lining for SaaS - in these current times of "capital efficient growth" (so smaller budgets and layoffs instead of VC backed hiring splurges) look at software spend... The CFO that scrutinises so many more deals has the potential to be your new friend. Show value and an ROI concisely (with the right PMF, use case and solution) and the money is still very much there...

Speed- to-market will progressively become a key criterion of choice for B2B decision-makers. Why? By 2030, speed to market will accelerate by up to 300% across all industry categories, driven by AI, new forms of manufacturing, and connected devices. Faster speed to market will enable B2B businesses to respond to customer needs, market trends, and competitive threats more quickly and effectively. This will change the B2B decision-making happens. Companies will need to invest in digital capabilities, agile processes, and innovation ecosystems to leverage the opportunities generate by speed…and to manage the organization stress that it will generate! And, once again, the borders between B2B and B2C are blurring more and more. #Merkle

In today's dynamic business landscape, we're witnessing a stark contrast between forward-thinking B2B buyers and traditional B2B sellers. The modern B2B buyer behaves much like today's consumer, whilst the traditional seller remains entangled in red tape, outmoded practices, and a limited grasp of data. Despite the evident shift in buying behaviours, many B2B organisations continue to neglect their brand investment. This oversight fails to resonate with a significant portion (95%) of potential buyers who aren't immediately looking to make a purchase. Many businesses persist with outdated methods, resulting in inefficient expenditure and missed opportunities. We've emphasised for the last few years that the rapid advancements in AI will soon leave no room for complacency. Companies need to realign their sales and marketing strategies now more than ever. This is precisely why Matter has been established. Matter combines integrated sales and marketing strategies fit for the modern B2B landscape. We're here to provide insight and guidance, helping businesses navigate change. Ready to learn more? Ampli NERVE #B2BSales #B2B #Data #AIForBusiness 📸: The B2B Institute