B2B Online’s Post

𝐃𝐫𝐢𝐥𝐥𝐢𝐧𝐠 𝐝𝐨𝐰𝐧 𝐨𝐧 𝐭𝐡𝐞 𝐜𝐫𝐢𝐭𝐢𝐜𝐚𝐥 𝐚𝐫𝐞𝐚𝐬 B2B Online! It’ll be invaluable to get insights on these particular priorities: 💻 Revolutionising digital customer journeys to drive growth and expand customer offerings. 🙋♀️ Empowering digital transformation leadership to build modern, cross-functional teams. 📈 Transforming B2B marketing for the digital age I can't wait to hear from Florian Pöpleu, 𝐁𝐞𝐧𝐨𝐢𝐭 𝐖𝐚𝐭𝐫𝐢𝐠𝐫𝐚𝐧𝐭 and Jörg-Holger Krause. _____________________________________________________________________ #B2BOnline  #B2Bmarketing  #digitaltransformation  #liveevents

Navigating Logistics Success: Taruna Mahajan's Strategic Marketing Insights 🚀🌐Unlock the secrets of B2B logistics success with Taruna Mahajan, Head of Marketing at Horizon Industrial Parks. From digital dynamics to strategic vigilance, discover the transformative power of blending traditional and unconventional marketing. Read more:https://shorturl.at/kruBJ #LogisticsSuccess #TarunaMahajan #HorizonIndustrialParks #B2BLogistics #MarketingInsights #StrategicMarketing #DigitalDynamics #LogisticsInnovation #IndustryInsights #LogisticsLeadership #MarketingStrategy #TransformativeMarketing #DigitalTransformation #LogisticsIndustry #TraditionalMarketing #UnconventionalMarketing

Before speaking at the Symphony Marketing Co., Ltd. #IGC conference in Japan this summer, Steve Gershik and I were pleased to be interviewed by Yasuo Kyobe, of Shoeisha's EnterpriseZine on the past and future of #B2B digital marketing in Japan. Have a look for our predictions in the link. https://lnkd.in/eVchzrpJ #marketing #DigitalMarketing

Welcome to the dynamic realm of B2B manufacturing, where the stakes are high, and the competition is fierce. In this ever-evolving landscape, mastering the art of SMART target setting is not just a choice but a necessity for businesses aiming to crack the code of digital advertising ROI optimization, even amidst the challenges posed by long sales cycles. Unveiling the Essence of SMART Goals: 💡Learn more on our website: https://lnkd.in/gcK9vKKD

Insider's Insights: 15-20% savings in International Marketing Production for B2B Companies   Did you know that companies that centralize marketing production achieve 15-20% cost savings on average?   How centralization can lead to optimized processes, enhance transparency, and expedite time-to-market, thereby fostering sustainable growth?   Let's connect and explore your potential that can drive efficiency in your global marketing efforts.  For an overview read my article here: https://lnkd.in/eYhwym2R     #InsiderInsight #GlobalMarketing #CentralizationBenefits #OptimizedProcesses #MarketingProductionPartner #MarketingOperations #MarketingROI #Decoupling #Transparency #TimeToMarket #Centralization #Efficiency #GlobalBusiness #LeanPractices #BrandConsistency #CostSavings #B2BMarketing #LeanMarketing

Empower Your Pharmacy's Marketing with Pharmailer! 💌💪 Unleash personalised mail marketing's potential with Pharmailer. Forge strong brand visibility, nurture customer loyalty, and elevate your pharmacy's impact. Learn more and join Pharmailer: https://bit.ly/3NqaaFR

Do you want to initiate or enhance your account-based marketing (ABM) strategy? Register for this webinar to hear from some of the industry's top experts discussing ABM. #ABM #BtoB #Marketing https://lnkd.in/eaPd3ApC

"𝗘𝗮𝘀𝘆-𝘁𝗼-𝗶𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁 𝗔𝗕𝗠 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄"💡💡 For sure, you have seen or read several ABM workflow suggestions. But in this short clip where our Sales Director at N.Rich, Maxim Kublitski shared a workflow that has proven success with our clients. Last month, Maxim presented N.Rich's case study with Powell Software to marketing leaders during the BtoB Summit 2023 in Paris. Together with other industry leaders, he was able to share his expertise on the growing interest in ABM, intent data, and personalization in Europe. This is part of our efforts to continuously nurture the B2B business sectors in transforming the B2B marketing motions to a more customer journey centric. #NRich #ABM #ABX #accountbasedmarketing #advertising #ABMadvertising #ICPled #GTM #digitalmarketing

We are continuing our successful Connected Brands - seminar series at N2 Helsinki with Lars Schulman the head of VML Finland at the helm. This time we are concentrating on B2B-companies with interesting guest speakers. Come and join us on the 21st March 2024! B2B marketing continues to evolve, driven by technological advancements and shifting customer behaviours. Several key trends like AI, Account Based Marketing and Customer centric operations shape the landscape, guiding B2B marketers toward more effective strategies. Come and meet with fellow marketers and hear about latest trends in B2B marketing, how Kone is transforming marketing operations to meet global customer needs, and how Aiven is personalising B2B marketing with the help of data and AI. Secure your seat for the full agenda: 8:30 Coffee and breakfast 9:00 Start of program Content strategy - the lifeblood of Account Based Marketing, VML guest speaker Boring as a B2B Brand - how B2B brands benefit from branding? Terja Salaspuro, Albiino In the era of customer centricity, how do b2b companies build global demand generation operations to meet business targets and customer needs? Kone, Laura Hinkkanen How to get ready for AI in B2B Marketing. Aiven, Jaime Lopez 11:00 Networking 11:30 End of event Registration: https://lnkd.in/dUWZrDhH