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Register here today: https://lnkd.in/dm_XRAR2 💡Learn how AI might be revolutionizing the way B2B companies engage with their customers. Join the discussion with:💡 David Shell, Adjunct Marketing Lecturer, Northwestern University Medill School (moderator) Olivier Gil, Global VP Digital Business, Exclusive Networks (for) @honor powrie, Director of Data and Analytics, GE Aerospace (against) Our fantastic panel will delve into crucial topics for your business, such as: • Is AI truly a game-changer in B2B customer connections, or are its current applications overhyped and too costly for widespread adoption? • Is AI enhancing or diminishing personalization in customer connections? • Is AI streamlining or complicating B2B sales and marketing processes? #b2bonline #b2bonlineeu #digitaltransformation #ecommerce #sales #marketing

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Nicholas Dowdeswell

B2B Marketing Strategy, Demand Gen and Revenue Professional

1mo

This is certainly a debatable topic! Through AI, we can better understand our customers, but at what point does predictive communication become, well...predictable, or worse, unhelpful (or time-wasting)? Perhaps, striking the right balance between using what we know about our customers' behaviours and asking them directly is the way to go 🤷♂️ I'm looking forward to witnessing what I'm sure will be an interesting debate!

Olivier Gil

Global VP Digital Business @Exclusive Networks | Driving Digital Transformation & Profitable Growth | International B2B Executive Leader | Expert in AI & Data Strategy | Advocate of Customer-Centric Innovation

1mo

Looking forward participating to this debate! 🤗

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