B2B Online’s Post

Thought leadership matters. What are some strategies for establishing your B2B clients as thought leaders in their industries?

𝗦𝗮𝗹𝗲𝘀 𝗮𝗻𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗔𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁 Often sought and rarely achieved, alignment is the holy grail of marketing and sales teams everywhere. When these teams work together seamlessly, they can drive more predictable long-term revenue. However, when misaligned, the time and resources used to reconcile the two functions can harm the morale and performance of the organisation. In many businesses, often both teams act like two entirely siloed functions that plan, execute, and optimise two separate processes for the same buyer’s journey. David Frangiosa, Head of Marketing APAC, at Megaport will be discussing the importance of Sales & Marketing alignment and the impact on predictable long-term revenue and hypergrowth success. During this session he will cover the following topics:- ✔️ Practical tools for sales & marketing alignment ✔️ Moving marketing closer to sales and revenue ✔️ The importance of shared KPIs ✔️Understanding sales and their paths to commission 👉🏽 𝐅𝐢𝐧𝐝 𝐨𝐮𝐭 𝐦𝐨𝐫𝐞 𝐚𝐧𝐝 𝐫𝐞𝐠𝐢𝐬𝐭𝐞𝐫 𝐡𝐞𝐫𝐞: https://lnkd.in/ggdKVrgD 𝗕𝗼𝗼𝗸 𝘆𝗼𝘂𝗿 𝘁𝗲𝗮𝗺𝘀 𝘁𝗶𝗰𝗸𝗲𝘁 𝗯𝗲𝗳𝗼𝗿𝗲 𝟲𝘁𝗵 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝗮𝗻𝗱 𝘀𝗮𝘃𝗲 𝘂𝗽 𝘁𝗼 $𝟰𝟬𝟬 𝗽𝗲𝗿 𝘁𝗶𝗰𝗸𝗲𝘁. #b2bmktgapac #b2bmarketing @b2b marketing leaders forum

How are you staying ahead of the competition? In a fiercely competitive business landscape, insights are what drive deals forward. Join us tomorrow for our sales leadership panel and discover how to unlock key buyer insights that drive revenue opportunities for your business. Hear the real experiences of our panel of global sales leaders on how they’ve found innovative ways to engage with their buyers, build meaningful relationships, and drive revenue growth in this can't miss discussion. Register today! https://lnkd.in/gDqZus3a #Sales #B2BSales #Revenue #TrustedAdvisor #AccountPlanning

Why are channel-partner alliances important? Partnering with the right companies unlocks a multitude of benefits: - Faster Revenue Growth: Partners tap into their existing customer base, generating qualified leads and accelerating sales. - Expanded Market Reach: Partners with a strong presence in new markets give you a foothold without building infrastructure from scratch. - Complementary Solutions: Partners with offerings that complement yours create a stronger value proposition for end-users. #Leadership #PartnerProgram #ChannelSales #BuildValueTogether

“No sample, no sale? “ 🤔 This long-lasting myth is preventing amazing brands from fully exploring their potential in B2B through digital selling. How to overcome it? 🤷 Get your leadership and your team fully on board! 🚢 This is the main tip from Art Zuijderwijk, a sales consultant with over 20 years of experience. He shares some of his extensive knowledge in the field with us, and the result is presented in our new insights report "Demystifying Digital Selling." The report is available for FREE download on our website. 👀 Link in the comments. ⤵️

Unlocking the potential of consultative selling in 2024! 🚀 In 2023, 38% of sales professionals expressed their eagerness to focus on consultative selling, but the numbers reveal a significant gap. Only 8% achieved a score of 70% or higher in the consultative selling competency. 📊 At BCI, we're committed to empowering your sales teams and leaders to bridge this divide and drive success. #ConsultativeSelling #SalesPerformance #BCIpartnership #SalesLeadership

We have an exciting announcement! Ignite Selling and United Sales Resources, LLC a leading sales management training and advisory services company, are announcing a strategic partnership that will expand both companies’ offerings and provide customers with a comprehensive approach to enabling sales performance improvement and sales management excellence. Together Ignite Selling and USR customers will be able to purchase and adopt solutions that include simulation-based training, sales management coaching and development, and leadership advisory support. The two firms have collaborated and delivered outstanding sales results for customers since 2018, and this strategic partnership will further integrate the firms’ capabilities and ensure a cohesive approach to addressing sales performance challenges and opportunities. Together, the two firms serve and support some of the most effective, competitive B2B sales organizations around the world. To learn more about this partnership, please visit https://lnkd.in/gQJKBH_4 or contact Ignite Selling at sales@igniteselling.com. #Partnership #Announcement #SalesTraining #Sales #SalesLeadership

We have an exciting announcement! Ignite Selling and United Sales Resources, LLC a leading sales management training and advisory services company, are announcing a strategic partnership that will expand both companies’ offerings and provide customers with a comprehensive approach to enabling sales performance improvement and sales management excellence. Together Ignite Selling and USR customers will be able to purchase and adopt solutions that include simulation-based training, sales management coaching and development, and leadership advisory support. The two firms have collaborated and delivered outstanding sales results for customers since 2018, and this strategic partnership will further integrate the firms’ capabilities and ensure a cohesive approach to addressing sales performance challenges and opportunities. Together, the two firms serve and support some of the most effective, competitive B2B sales organizations around the world. To learn more about this partnership, please visit https://lnkd.in/d3BnBpqi or contact Ignite Selling at sales@igniteselling.com. #Partnership #Announcement #SalesTraining #Sales #SalesLeadership

Where is my soap box? Oh there it is. A lot of companies we talk to say they want their sellers to be more consultative, to ask more and better questions to be able to quantify pain, yet in our discovery we almost always find that Enablement spends all of their time on product training teaching their sellers the FAB’s and what pain points they address. Let me break the internet. This is the exact opposite of consultative selling. By spending all of your time training sellers the FAB’s and what pain points they address, and writing scripts for them to say, you are instilling in them bad habits and stifling curiosity needed for good consultative selling!

Discover the essential factors that differentiate top-performing B2B sales organizations. Learn how strategic sales initiatives can elevate your company's success. Watch the video here: https://lnkd.in/gJNRYpuZ #SalesStrategy #BusinessGrowth #B2BSales #Leadership #BusinessInsights