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As a Fintech Marketer, while creating a Customer Retention Strategy you want to make sure they are attainable, effective and aligned with your marketing goals. In this post we share 4 effective strategies that work for Fintechs. Partner with Bunce today to create remarkable customer experience that’ll keep them coming back https://lnkd.in/gYS6GjFh

In the financial services industry, trust is paramount to customer loyalty, and a critical way to build that trust is by meeting customers where they are and engaging with them consistently across all channels. If your financial services institution hasn’t incorporated digital into your multichannel marketing efforts yet, let us show you three ways to combine online communication with the print outreach you’re already doing in order to increase brand recognition, build stronger relationships with existing clients and grow your customer base. https://ow.ly/GvMs50SWMx2

Personalization isn’t just an add-on—it’s a customer expectation. With Tanla's suite of offerings, one of India’s leading banks transformed credit card engagement through targeted, high-impact messaging, delivering tailored benefits exactly when customers need them most. From curated promotions to real-time alerts, the campaign achieved a 2X increase in customer engagement, enhancing loyalty and satisfaction while staying compliant with the latest regulatory standards. Discover how Tanla empowers brands to connect with customers through innovative, customer-first solutions. Read the full case study to see how we’re redefining engagement for the banking sector and beyond: https://bit.ly/3Ab3dbg

How can financial institutions stay relevant and boost customer loyalty in today's uncertain economic environment? Customer engagement and rewards programs have proven to be crucial investments for banks as methods of staying pertinent in the lives of their customers and incentivizing them to stay committed to their bank. Studies reveal that loyal customers are 50% more likely to explore new products and spend an average of 31% more in comparison to new customers. Therefore, increasing customer loyalty isn't just a goal—it's the next step banks must take in order to thrive in the evolving financial landscape. https://lnkd.in/ekhFFA2h

(Customer satisfaction) Fintech 😕 Fintech + Human Connection 😃 In business, understanding your customer is very important. Once you understand them, you need to create a positive brand image. Marketing is the tool that helps you craft this image in front of your customer. It's crucial to consider both what you communicate and how you communicate it. ➡️ Here's a great example of how Federal Bank nailed this concept. They faced a challenge when their customers started having issues with the bank's application. ↳ Users encountered errors while applying for credit cards, often seeing messages like "Sorry, No offers are available" despite completing all necessary steps online. ↳ The mobile application frequently crashed, making it unreliable for essential banking tasks. These technical problems were creating a negative brand image among their customers. But Federal Bank turned things around with a clever campaign. “Rishta Aap se Hai, sirf App se Nahi” In the finance industry, trust is the most important factor, and real trust comes from human connection. No matter how good your app is, human-level trust develops through person-to-person interactions. This is exactly what Federal Bank's campaign communicated. They created two films showcasing their approach to customer service. ↳ One film showed a bank executive talking to a customer's son, explaining why his father prefers to visit the branch despite having access to online services. ↳ The other featured a lady visiting a bank branch to personally invite an executive to her wedding. At 1 Finance, we firmly believe in this approach too. To provide exceptional service to our customers, human connection is a must. We see our application (1 Finance App) as just a channel to communicate, not the entire business. Our advisors meet customers in the offline world. In fact, we're soon launching India's first financial planning center. For Federal Bank, this campaign has been a success in creating a positive brand image. It has contributed significantly to their business growth, increasing their customer base and revenue. Their expansion plans are now fueled by the success of their recent branches. Marketing isn't just about technology – it's about creating meaningful connections that resonate with your customers. By balancing digital innovation with the human touch, businesses can build lasting relationships and drive growth. Follow me, Aakash Kotian, for more such marketing insights! [Source: Federal Bank, Brand Equity] #MarketingInsights #BrandCampaign #CustomerCentric

In the dynamic landscape of the financial services industry, being strategic with your organization’s marketing approach is critical. In our latest blog, Jason Medick, VP of Marketing at Advisors Plus, shares 10 marketing strategies for financial institutions to consider as they embark on a journey toward prosperity and customer satisfaction in 2024. ➡️ Read the blog: https://bit.ly/3vwbFzB #banks #MarketingStrategy

As we continue into 2024, financial institutions have a myriad of opportunities to shape a successful year. In the dynamic landscape of the financial services industry, being strategic with your organization’s marketing approach is critical. Here are ten marketing strategies for financial institutions to consider as they embark on a journey toward prosperity and customer satisfaction in 2024. #payments #bankmarketing

Social media and texting are playing increasingly pivotal roles in customer connections. Check out this recent Forbes article that dives deeper in this and how it can transform your customer engagement.

Does Your Personalization Strategy Match Customer Needs?

Social media and texting are playing increasingly pivotal roles in customer connections. Check out this recent Forbes article that dives deeper in this and how it can transform your customer engagement. Curious to learn about the role AI can play in creating this content? Need multilingual copy to reach your LEP customers? Reach out and speak to one of our financial service experts today! https://lnkd.in/dGGWswGM