Basketball New Zealand’s Post

🏀[Sports Biz News]🇪🇸 OMODA & JAECOO Partner with Club Básquet Coruña to Boost Brand Visibility in the Spanish Market 👏 Club Básquet Coruña (Leyma Coruña) has taken a major step toward its goal of joining Spain's top basketball league, Liga Endesa, by securing a sponsorship deal with OMODA & JAECOO Resnova Motor. This partnership is a significant milestone for the club as it prepares for the 2024-2025 season, aiming to make a strong impact in Spanish basketball. OMODA & JAECOO, a leading Chinese automaker, is expanding its presence in Europe, and this collaboration provides an ideal platform to boost its brand visibility in Spain. The sponsorship was officially announced on August 14th at the Tower of Hercules in A Coruña. The event celebrated the partnership with the presence of Club Básquet Coruña's board member Alberto Méndez, OMODA & JAECOO Resnova Motor Coruña's manager Alfonso Cruz, and the players and coaching staff of Leyma Coruña. Vehicles to be used by the team during the season were also handed over, marking the start of this new chapter. OMODA & JAECOO, part of GRUPO RESNOVA, which operates brands like Ford Gonzacar and BMW MINI Celtamotor in Galicia, has chosen to align with Leyma Coruña as part of its strategy to enter the Spanish market. The flagship model, the OMODA 5, is already gaining traction in A Coruña, signaling a strong debut in Spain. From a sports marketing perspective, this partnership is more than just a sponsorship; it’s a strategic move that aligns OMODA & JAECOO with the ambition and growth of Leyma Coruña. The visibility and engagement offered by Liga Endesa provide a unique opportunity for the automaker to connect with a broad audience, enhancing its brand presence in the competitive automotive market. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #basketball #spain #automaker #leyma #ligaendesa #omoda #jaecoo #galicia

📰 Exciting transformations are coming to curling via BNN Bloomberg. ⬇ Driven by the leadership of Nic Sulsky, curling is set for a major rebranding. The Curling Group, in partnership with Sportsnet, aims to revolutionize the Grand Slam of Curling with innovative strategies inspired by the successes of other sports. The goal is to make curling more engaging, especially for younger audiences, by enhancing digital content and leveraging social media. With a focus on showcasing the sport's vibrant community and unique stories, this initiative promises to elevate curling’s global popularity ahead of the 2026 Winter Olympics. 🔗 READ MORE | https://lnkd.in/gGaBFJG9 #Curling #GrandSlamOfCurling #GSOC #SportsMarketing #InnovationInSports #FutureOfCurling #NicSulsky #Bloomberg

Great Q&A with Cameron Rodger of Entain Australia & New Zealand, talking us through the first year of the TAB Entain partnership. 🐎✨ Key achievements: 💰 Financial Boost: Significant support for New Zealand racing codes and 38 national sporting organizations. 🔒 Harm Minimization: $5 million committed to initiatives like facial recognition and deposit limits. 📱 New Betting App: Launching soon with a fresh look and "mates mode" for social betting. 🎉 Marketing Success: Major uplift in event attendance and engagement through focused marketing. I think we have an exciting future ahead, especially this upcoming summer of racing. 🌞🏇 The industry will witness firsthand the benefits of the Entain partnership, with a 30-35% increase in stakes. This summer will be rounded out by the inaugural $4.5m New Zealand Bloodstock Kiwi in March. 🌟 The upward shift in momentum is a testament to the quality and passion of the people involved. 🙌 #Racing #NewZealand #Partnership #Innovation #Evolution #ToKing #NZBKiwi #Entain https://lnkd.in/g8Ds6Z5Y

#Winter_Sports_Equipment Market Expansion Expected to Experience an Upward Trend During 2023-2032 https://lnkd.in/deas64kC The #winter #sports #equipment #market is expected to register significant #growth during the #forecast #period. The growing inclination towards winter sports among consumers and growing awareness related to #health and #fitness throughout the world is anticipated to boost the market #growth. Amer Sports Fischer Sports Icelantic Skis HEAD Sport Maska Inc. Rossignol Group Bauer Hockey Völkl Sports GmbH Scott Sports SA Under Armour The North Face, a VF Company TESSIER Subaru Canada Inc LEKI Sports Equipment of Toronto SPM - S.P.A. Sport Dinaco Inc. #Winter_Sports_Equipment #consumer_goods_and_service #business_opportunities #marketanalysis #marketresearch #opportunities #business #future #winter #sports #equipment #winter #sports #equipment

Two special Marco’s over here 😍😍 Thrilled to share insights from my recent discussions at the World Padel Summit and didn’t had the change to have a deep conversation with Marcos Del Pilar - 𝗣𝗔𝗗𝗘𝗟 𝗨𝗦𝗔 the driving force behind the growth of Padel in the USA, and Marco Baldini a leading physio for Padel players in Italy. As padel continues to professionalize globally, player guidance is crucial. I want to say to Marco who is advocating for Padel courts across the USA, that emphasizing the need for indoor facilities, especially in the south because it’s not needed in good weather, right? 😉 Another key takeaways for club operations especially in the USA: 1. Hybrid models combining pay-to play with memberships foster sustainable growth. 2. Indoor facilities offering food, drinks, and community events enhance player experience. 3. Comprehensive coaching and academies are essential for long-term success and community building. These insights are vital as we push to elevate padel in the USA and beyond. #Padel #SportsManagement #WorldPadelSummit #ClubOperations #CommunityBuilding #BraekiePadelSolutions

Padel’s expansion in the U.S. is creating new opportunities and challenges. From infrastructure to awareness, explore what’s next for this booming sport. 🎾 #PadelGrowth #USPadel #SportsIndustry #RacketSports https://loom.ly/20ygzWU

We’ve got another packed weekend of Piing lined up, with games at some of the most gripping sports events on the calendar. The Italian Riviera is the setting for the fourth leg of the Union Cycliste Internationale MTB World Series 2024 at Finale Outdoor Region, arguably the most iconic enduro destination of them all. Race fans get to play our MTB game in fanzones in association with adi.tv, across the three days of the event, from today until Sunday. Meanwhile, the Formula E World Championship pulls into Berlin for rounds 10 and 11, and we’ve got some supercharged racing lined up in the fanzones, in association with adi.tv.  Switching engines to BTCC, we’re with Team Bristol Street Motors at the iconic Brands Hatch on Saturday and Sunday.  Fans, and BTCC drivers, will play the BSM EXCLER8-branded game at the #MeetAtTheStreet fanzone. In Football, up to 50,000 FC Köln fans will take part in the last half-time REWE Quiiz of the season, delivered by brands and emotions GmbH. Over in the US, Charlotte FC play Nashville in the 6th home match of the season and we’ll be there along with shirt sponsor Ally to provide some Piing Pen-kick action delivered by MKTG at half-time. Phones at the ready, fun to the max! #events #EventGaming #InteractiveEntertainment #EventExperiences #EventPlanners #EventMarketing  #EngagingExperiences #EventTechnology #sportsTech #eventTech #massparticipation #brandengagement #brandactivation

🎾 Discover the Community Spirit of Padel! 🎾 Padel is more than just a game; it’s a community builder, fostering connections, inclusivity, competition and wellness in every corner of the globe. 🌟 Here’s why Padel is winning the hearts of communities: 1. Inclusivity at Its Core: Padel is uniquely accessible, welcoming players of all ages and skill levels. It’s a game that brings families, friends, and colleagues together, bridging gaps and fostering unity. 2. Health and Wellness: Beyond the physical benefits of regular exercise, Padel promotes mental well-being. It encourages outdoor activity, social interaction, and the joy of play, essential components of a healthy lifestyle. 3. Social Connection: Padel courts are becoming community hubs, places where relationships are formed and strengthened. The sport’s doubles format and social nature make it an excellent way for individuals to connect and network in a relaxed, fun environment. 4. Economy Booster: The rising popularity of Padel is also contributing to local economies, creating jobs, and encouraging the development of new facilities that benefit entire communities. 5. Competitive Spirit: For those seeking a challenge, Padel offers a competitive edge. Tournaments and leagues are thriving, providing opportunities for players to test their skills, push their limits, and experience the thrill of victory. Let’s embrace the spirit of Padel, a sport that’s not just about winning points but about winning hearts and strengthening our communities. Whether you’re a seasoned player or new to the game, there’s a place for you on the our Padel court. The good news is that is that The Padel Club are coming to all corners of the UK. With new clubs that wil take us further North, South, East and West…we will be bringing those community benefits to a town near you! Watch this space! 🎾 #Padel #CommunityBuilding #Inclusivity #HealthAndWellness #SocialConnection #EconomicGrowth #CulturalExchange

The padel parachute appears to have deflated for Triton, the investment house that bought Sweden's We Are Padel group and went on to open hundreds of courts across Europe through its LeDap creation. It's reported that the organisation is moving away from the consumer market and back to its core activities. What this means (if anything) for operations in the UK is unclear; its centres in Derby and Bristol are busy and Derby has the added advantage of solid match day bar takings when The Rams play (we understand thirsty football fans pay the rent). The Swedish padel market developed very differently to the UK (and most other countries), booming off the back of Covid and growing somewhat unfettered. Little chance of that here with planning regs and the paucity of suitable sites. #padel #padelnews #padelinvestors #growingpadel #ledap #padelinvestment #wearepadel #padelcourts https://lnkd.in/ek54vsZ8

🥌 [Sports Biz News]🏴󠁧󠁢󠁳󠁣󠁴󠁿Scottish Curling Signs Groundbreaking Sponsorship Deal with Ambassador Cruise Line🎉 Scottish Curling has announced a landmark three-year sponsorship agreement with Ambassador Cruise Line, the UK’s leading no-fly cruise line. This partnership aims to support curling at all levels in Scotland, enhancing fan and participant experiences, and increasing brand exposure at key events. The collaboration will see exclusive cruise offers for Scottish Curling members and fans, alongside brand and marketing exposure at major curling events such as the Scottish Curling Championships and Senior Championships. Ambassador branding will also feature on the official kits of the men's and women's teams during the European and World Curling Championships, subject to qualification. This strategic alliance highlights the synergy between sports and business, driving growth and engagement. Vincent Bryson, CEO of Scottish Curling, expressed excitement about the partnership, emphasizing its significance for the sport's future in Scotland. Gordon Nardini, CMO of Ambassador Cruise Line, echoed these sentiments, recognizing the natural alignment between curling and the cruise line's offerings. This partnership not only brings financial support but also opens new avenues for fan engagement and market expansion, making it a model for sustainable growth in sports marketing.🚢 #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #scottishcurling #ambassadorcruiseline #curling #cruise #sportsfans #scotland