Beauty Independent’s Post

Interesting points on the changing industry landscape, and the pressures on Prestige Beauty brands. For educated & motivated consumers, brands have to cultivate belief in their "why," and demonstrate commitment to their purpose. There's a lot of opportunity for brands who can differentiate themselves. But, they also have to stay agile and relevant, with quality marketing, education, ingredients and performance, availability, and mission. In this competitive environment, the key to success will be driving and maintaining engagement. Looking forward to big changes this year in Beauty.

Thoughtful piece on the rise of masstige beauty and what it means for higher priced prestige brands. Will masstige continue on its ascent or is there a risk of being squeezed out? Thanks for including my thoughts Faye Brookman and Beauty Independent ! #beautyinvesting #beauty

The masstige segment of the beauty industry, positioned between mass and prestige beauty, has recently gained significant traction. In 2023, masstige beauty sales grew the fastest in the industry, increasing by 16% compared to 12% for prestige and 9% for mass, a trend that has continued into 2024 according to Circana. While some insiders believe masstige's momentum will continue, others worry about market saturation as some retailers prefer sticking with proven legacy brands. However, proponents argue that economic uncertainty may drive consumers to trade down from prestige to masstige, sustaining its growth. #beauty #beautyindustry #beautytrends #masstige #beautyrecruiters #beautyrecruiting #premirexecutiverecruiting

"🌟 Unlock your beauty potential with SARA Dtan! ✨ Enjoy exclusive discounts of up to 50% off! Order now at www.divabeautynation.com and let your beauty shine! 💄 #SARADtan #BeautyDeals #SpecialDiscounts #DivaBeautyNation"

Beauty sales are booming in both mass and prestige. Although the mass market produces more total dollar shares, the prestige sector pumped out higher dollar and unit gains over the past few years. Faye Brookman digs into what's been dragging mass market beauty gains. https://lnkd.in/gjDFC-6U #beautyretail #trends2024 #beautybrands #retailtrends2024

Is beauty a luxury? Charlatans know that beauty can lead people astray, which is why many poor ideas come wrapped in dazzling packaging. At Scope & Sequence , we believe that beauty can also lead people to truth, which is why we challenge our mission-driven clients to make their ideas as appealing and attractive as possible, knowing that an investment in beauty is not extravagant or wasteful, but rather prudent and wise. #nonprofitmarketing #wisdom #beauty

At Trenz, we transcend the ordinary; we curate dreams, transformations, and unparalleled comfort. We're not just a brand; we're a lifestyle that stands tall on pillars of quality, sustainability, and an unwavering commitment to customer satisfaction. With a PAN India presence across 20+ physical stores and a prominent online platform, Trenz has become synonymous with top-notch fashion. As a burgeoning brand, we cherish our milestones and extend heartfelt gratitude to those who've been unwavering pillars of support on our incredible journey. Choosing Trenz is not merely selecting a brand; it's embracing a lifestyle that seamlessly blends fitness with fashion. In the realm of Trenz, excellence meets elegance, and each garment echoes a perfect fusion of sport and style. Our mission is to deliver empowering experiences where athleticism harmonizes with aesthetics, allowing you to explore personal style and inner confidence. As our brand continues to thrive, we're confident that the journey ahead will be nothing short of exceptional, propelled by our fantastic team and success partners. At Trenz, we're not just defining fashion; we're redefining a way of life. Join us in the celebration of fitness, style, and the unstoppable spirit of Trenz. #TrenzLifestyle #DreamsWithTrenz #TransformWithTrenz #ComfortBeyondTrenz #QualityLifestyle

Real talk: not every house is gonna win the “beauty contest” when it comes to selling. 😜 Your home needs to be on point in this market, or you'll be left with just a participation trophy. 😅 #topagentteamflorida #realestatetruth #sellingyourhome #realestatemarket #homestaging #curbappeal #realestateadvice #housegoals #homesellertips

The #narrative changes the story of the brand. The narrative has the power to #transform the #perception of a brand, and one stellar example of this phenomenon is Dove soap. The reason why #dove has risen to remarkable popularity compared to its competitors lies in its captivating brand story. By positioning itself as a #champion of real #beauty and challenging societal beauty standards, Dove has created a narrative that resonates deeply with #consumers . This persuasive #tale emphasizes #inclusivity, #celebrates #diversity, and promotes self-acceptance, instantly connecting with individuals across the globe. The relatable narrative of Dove soap has propelled the brand to stand out amongst others by tapping into a universal desire for authenticity and empowerment. Ultimately, it is this compelling narrative that has played a pivotal role in fostering Dove's unrivaled success in the world of beauty brands.

India is ready for a glow-up! Indian beauty brands are on track for another stellar year in 2023, with sales anticipated to surge by up to 20% from the previous year's impressive performance. What are your thoughts on the Indian beauty industry's growth trajectory? Let us know your thoughts in the comments below 👇 #mStock #InformationalPost #Infographic #MiraeAsset #Trade #Invest #BeautyAndMakeupSector #CosmeticSector #BeautyAndCosmetic