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📊 European Football Sponsorship Deals: 2023-24 Insights With the start of the new season underway, I wanted to look back on last season and share some interesting numbers on the ever-changing football sponsorship industry. SponsorUnited's insights reveal how the Big Five European football leagues rank by the number of club deals: 🔸 #1 Serie A – 1,464 deals 🔸 #2 LALIGA – 1,397 deals 🔸 #3 Bundesliga – 1,253 deals 🔸 #4 Premier League – 1,032 deals 🔸 #5 Ligue 1 – 740 deals Serie A led the pack, showcasing deals with major brands like Beretta and Fineco Bank, while LALIGA and the Bundesliga follow closely, powered by collaborations with giants like Coca-Cola and Sorare. Reach out to learn how we can help you unlock new opportunities in football sponsorship. 🔍 #SponsorshipInsights #FootballMarketing #SportsBusiness #SponsorUnited

🌟 𝗘𝘂𝗿𝗼𝗽𝗲𝗮𝗻 𝗙𝗼𝗼𝘁𝗯𝗮𝗹𝗹 𝗧𝗩 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 🌟 📊 According to the latest UEFA European Club Finance report, Europe's 700+ 1st division clubs have collectively generated a staggering €8 billion in broadcasting revenue. The top 5 leagues in aggregate TV revenue are: 1️⃣ The Premier League: €3.029bn 2️⃣ LALIGA: €1.462bn 3️⃣ Bundesliga International GmbH: €1.048bn 4️⃣ Lega Serie A: €1.022bn 5️⃣ LFP - Ligue de Football Professionnel: €500M 🏅 Noteworthy is the dominance of English football clubs in the broadcasting revenue rankings, with 18 out of the top 20 clubs hailing from England. The two exceptions are Spanish giants Real Madrid C.F. and FC Barcelona. 6️⃣ Liga Portugal has secured an impressive €178 million, solidifying its position as the 6th biggest earner in terms of TV revenue. #FootballEconomics #EuropeanFootball #BroadcastingRevenue #PremierLeague #LaLiga #Bundesliga #SerieA #Ligue1 #RealMadrid #Barcelona #LigaPortugal

The semifinals of Copa América and Euro 2024 begin today with plenty of star power left in both tournaments that have already produced record viewership for Fox, which owns U.S. media rights to each event. The group-stage match between the U.S. and Uruguay was the most-watched English-language Copa América telecast ever in the U.S., attracting 3.77 million viewers. Argentina’s victory over Ecuador on July 4 drew an audience of 1.86 million, which is a record number for a Copa América quarterfinal that doesn’t involve the U.S. The Euros had the most-watched round of 16 ever, with games averaging 1.98 million viewers. In Copa América, the draw of Lionel Messi remains as he will lead Argentina against Canada. England is looking to return to the final of the Euros after its loss to Italy in the championship match in 2021 produced the most-watched U.S. broadcast of the Euros with 6.48 million viewers on ESPN. This is the first year that Fox is broadcasting the Euros after taking over the rights from ESPN. Next year, the UEFA Women’s Euro will similarly move to Fox. Copa América has been broadcast by Fox since 2016. The financial terms of those deals are not known, but the real kicker for Fox is the network’s rights to the FIFA men’s and women’s World Cups. In 2011, Fox won FIFA rights, also previously held by ESPN, after agreeing to pay $425 million for a contract running from ’15 to ’22. Then, in ’15, FIFA extended Fox’s deal until the ’26 World Cup, which was awarded to the U.S., Canada, and Mexico.  #DrexelSBIZ #SportBusiness #CopaAmerica #Euro2024 #FoxSports #ESPN #Soccer #Messi

French broadcaster CANAL+ Group has secured the domestic rights to the Top 14 elite rugby union competition and the second division Pro D2 in a deal valued at $755.8m over five seasons. The deal with the Ligue Nationale de Rugby (LNR) will take effect at the start of the 2027/28 season and run until 2032. Canal+ will broadcast all 434 games from both the Top 14 and Pro D2 competitions across its linear and digital channels. The combined deal is worth $151.16m per season, reflecting a 14.7 per cent increase over the current agreement. Specifically, the new contract allocates $139.5m annually for the Top 14, marking a 13.3 per cent increase. Meanwhile, the Pro D2 deal is valued at $11.6m per season, representing a 36 per cent increase. Canal+ has been broadcasting French top-flight rugby since 1998, playing a key role in transforming the Top 14 into the most commercially successful domestic competition in the sport. Additionally, the Pro D2 has become the most lucrative second-tier rugby competition by a significant margin. This extension ensures that Canal+ will retain the broadcasting rights for the Top 14 for at least the next eight years, strengthening the broadcaster’s rights portfolio. This follows their decision not to bid for the domestic rights to Ligue 1 after its $358m per year deal expires at the end of the 2023/24 season. As well as rugby, Canal+ holds the rights to The Premier League and UEFA club competitions. Canal+ Group chairman Maxime Saada said: “French rugby has been one of the pillars of Canal+’s sports offering. Because it has always been there for us, we will always be here for French rugby. We thank the LNR and president Rene Bouscatel for the renewed confidence they have placed in us.” #media #tv #canal+ #top14 #rugby #rugbyunion #frenchrugby #partners #partnership #football #premierleague #uefa

UEFA EURO 2024 kicks off today! ⚽ 🎉 The wait is over! EURO 2024 begins this Friday, and anticipation is at an all-time high as football fans across the globe gear up for a month of thrilling matches and unforgettable moments. UEFA expects EURO 2024 to captivate a massive global audience, with projections exceeding 5 billion viewers—an incredible testament to football’s universal appeal. This tournament isn’t just about sports; it’s a showcase of strategic partnerships and commercial success, with UEFA forecasting a significant 25% increase in revenue compared to previous editions. As the excitement builds, we’re eager to hear your predictions! 𝐖𝐡𝐨 𝐝𝐨 𝐲𝐨𝐮 𝐭𝐡𝐢𝐧𝐤 𝐰𝐢𝐥𝐥 𝐥𝐢𝐟𝐭 𝐭𝐡𝐞 𝐭𝐫𝐨𝐩𝐡𝐲 𝐭𝐡𝐢𝐬 𝐲𝐞𝐚𝐫? Will it be a classic powerhouse or a dark horse surprise? Share your thoughts in the comments below and join the conversation. At Data Talks, we’re proud to witness the convergence of sports and data-driven strategies, enhancing fan engagement and driving innovation in sports marketing. Let’s unite in celebration of EURO 2024 and the incredible journey ahead! Photo: UEFA

The Shirt Sponsorships are one of the most important assets of a club in order to drive revenue. Depending on the market - there will be at least 2 sponsors on the front of the shirt and the sleeve - in some markets you can even see brands being displayed on the back of the shirt or even on the shorts. Therefore, clubs push these assets when it comes to negotiations and they got very creative in granting additional activation rights outside the shirt or short to justify big tickets. The below is a good overview of the current status quo of the top European leagues front of shirt sponsorships and the Messi effect in the MLS - pushing the French League 1 out of the top 5 globally! #sportsbusiness #sponsorships

Before the Global Football Digital Benchmark moves outside #Europe, or move to other topics (engagement, post count, video views), we close off with the best European clubs or leagues growth outside the Top4 leagues. 🇫🇷 Paris Saint-Germain leads the way in France, growing its social communities by 12.7 million, ahead of #Ligue1 and Olympique de Marseille. 🇹🇷 In Turkey, the giants are setting the growth pace, with Galatasaray SK adding 7.2 million followers, Fenerbahçe SK growing by 4.2 million and @besiktas be 2 million follower across the social media platforms. 🇳🇱 AFC Ajax not having a great sporting second half of 2023, but in social media overall remains on top, growing by almost 3.3 million followers, ahead of current Eredivisie CV champion Feyenoord Rotterdam N.V., adding 1.7 million and PSV, in 3rd, increasing by 1.4 million follower. 🇵🇹 And finally #Portugal, where Sporting Clube de Portugal ends 2023 on top, growing by 2.187 million, a few ten thousands more than local rival Sport Lisboa e Benfica, increasing by 2.158 million and FC Porto in 3rd, growing by 1.2 million. #GFDB23 #RESULTSports #dataiskey

Friday Frenzy is a weekly sports business related top 10 list. The 2024 Euros kicked off last week. Here are the top 10 countries with the most UEFA Euros match wins. Wins provided by UEFA as of June 20th, 2024. #DrexelSBIZ #SportBusiness #UEFA #UEFAEuros #Euro2024 #Soccer

Which clubs are impacted most the Africa Cup of Nations and Asian Cup? 🏆 We dig into our data to find out. 📉 We can reveal the 20 European clubs with the biggest decrease in average Player Rating for their best XI due to international call-ups. - 7 French clubs, more than any other nation - 1 of the Premier League title challengers features - 2 high-flying sides in Bundesliga among most affected How do TransferRoom's Player Ratings work and how can clubs and agents use them in the transfer market? Everything you need to know: https://lnkd.in/eqn-9cYq. #AFCON2023 #AsianCup2023 #Football #FootballData

La Liga is already preparing a €40 million offer for Girona. Can you guess who the star footballer is? Transfermarkt has updated the value of Ukrainian players in the English Premier League. Artem Dovbyk showed great results and became the top scorer of the season. I'm proud of Ukrainian football players reaching the global level. #fsm #digitalmarketing #advertising #sports #sportsmarketing #sportsbetting #sportsbook