JOB TITLE: Director of Retail Sales
The Director of Retail Sales Europe defines and executes the company’s commercial strategy for European retail channels, drives new Business Development Initiatives within the EU region, and is responsible for net sales and margin realization. As a leader, this individual fosters a strong growth mindset and a bias toward action, embodying servant leadership. They excel at building high-performance bridges between different stakeholders and teams, uniting the organization behind its commercial needs. Additionally, they create structures and processes that enable teams and individuals to work efficiently, with a high degree of ownership and autonomy.
Responsibilities:
Continuously improves forecast reliability and ensures sales expenses are in line with budget.
Next to delivering on the profitable growth plans, leads the GTM strategy to execution in seamless collaboration with the Cross functional Commercial teams to deliver on the Strategy and goals.
Leads and coaches the EU Retail sales team and builds retail & account management capabilities within the EU commercial team.
Initiates a KAM program and builds strategic relationship with Local & international retailers and current distributors.
Drives a high-performance (sales) management culture; creates high performing, highly effective and highly engaged teams.
Closely collaborates within the commercial quadrant (sales, STM, marketing and OPS) and with the other retail channels (Amazon, E-commerce, D2C)
Together with the commercial quadrant the Head of Sales drives perfection in Sales fundamentals (e.g. Product Distribution/listings, Sales promotional planning & effectiveness and excellence in store execution) but also works directly with retailers and indirectly with distributors / importers.
Overall growth, health and revenue of the responsible markets / channels within and above his / her targets
Managing the performance vs budget (including margin and cost to serve, activation and SOA budgets)
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