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WHAT IT MEANS TO WIN AT THE London Competitions? North Uist Distillery | Certified B-Corp that won the 2023 London Spirits Competition with its award-winning Downpour Gin from Scotland share a few insights with our team. Downpour Scottish Dry Gin, from the North Uist Distillery Company in the Outer Hebrides of Scotland, was the highest scoring spirits brand with 98 points in the 2023 London Spirits Competition. Here’s what it meant to the distillery owners Kate MacDonald and Jonny Ingledew: “Being a gold medal winner at the London Spirits Competition has had a significant impact on our sales. One of our business goals for the year was to gain more traction in the on-trade. Recognition from London Spirits Competition has acted as a seal of approval in this respect as the competition is judged by some of the world’s leading figures from the hospitality sector. Not only this, judging is undertaken with the end consumer in mind, so you know the judges can genuinely see a space for your products.” “Often it is difficult to identify a tangible link between awards success and specific listings, however, I can point to several new partnerships as a direct result of our London Spirits Competition medals. This includes a listing with a high-end UK-wide department store whose buyer was on the judging panel. This also includes the opening up of a new export market after we were approached by an importer who had seen coverage of our success.” “This is no coincidence. The LSC team did a superb job of promoting the competition and providing a platform for the medal winners. We have won top medals in other competitions and it was a flash in the pan, whereas LSC has sustained the coverage throughout the year. We really appreciate it – thank you!” #brandsuccess #globalrecognition #brandstory North Uist Distillery | Certified B-Corp | Kate MacDonald | Jonny Ingledew The Deadline for entry to the London Competitions is February 22.⌛️ Enter while you still have time: https://lnkd.in/dRVxt6b PS: Image proudly showing LSC sticker on top of the bottle. 😍

With St. Paddy's Day just around the corner, it's the perfect time to brush up on your Guinness pouring skills. Whether you're at home or at the bar, this article has got you covered with tips on how to pour the perfect pint. Do you agree that this is the best way to pour Guinness? #tradedrinks #hospitality #stpatricksday https://lnkd.in/gTXJaXa3

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Another glorious summer day, another day with our beloved village local closed. Although I do get a sense that there might be something in the offing. We'll see. Watch this space. In the meantime, I'm adding a beer and venue guide to Beer Today. Not to replace any other guide, just as a standalone guide to which venues (pubs, bars, taprooms) are consistently great, and which beers (which must be available all the time or make regular appearances) are really unmissable. Let me know by emailing darren.norbury@gmail.com or via DM. Your suggestion(s) must include a reason behind the nomination, and all will be checked out thoroughly, of course, before being added to the guide. Go! #beer #pubs #cider #bars #taprooms #recommendations

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A question for you. There are so many pictures of Craft Beer on all social media platforms. But as an industry, what would you like to see across all platforms? Are photos of your beer/event or venue enough? Is there a way we can get more people interested in trying some of the fantastic Craft Beers that are on offer?

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Don’t assume success… Lost Distellery enetered a hyper competitive market with a high price tag in an off the beaten path location. They engineered a lot of head winds into their go to market strategy. My guess is lots of people saw this business and assumed it was successful. If you went there on a Friday night you might have found it full. I talk to entrepreneurs all the time that presume other businesses they see are successful. And then they use that assumption as input into their own strategy. Building a GTM strategy on non-validated assumptions is dangerous. You stack them up and your business all of a sudden becomes a house of cards. Be aware of your assumptions.

How to build and maintain a great wine list for your venue in nine simple steps 🍷 https://lnkd.in/d78xTqeK