BJ Bueno’s Post

In today's competitive market, consumers expect more than just transactional interactions. Experiential rewards, which include activities such as travel, concerts, and exclusive dining experiences, have emerged as a powerful tool to foster lasting connections and brand advocacy. Statistics from Acquia and Forbes underscore the impact: 75% of consumers show stronger loyalty to brands that connect with them personally, and 50% are likelier to become brand advocates after positive experiences. This increased engagement translates into higher spending, increased usage of credit cards, and the adoption of additional services. ampliFI’s experiential redemption offers are diverse, ensuring your cardholders can redeem for experiences that matter to them. Harness the power of experiential rewards to differentiate and drive growth in your institution. Connect with our team at sales@amplifiloyalty.com to get started.

Turn Your Customers into Raving Fans with Experiential Rewards What if you could create unforgettable memories for your customers and make them loyal advocates for your brand? You can. With experiential rewards. Experiential rewards are incentives that offer your customers unique and memorable experiences, such as concerts, events, activities, travel and more. They are more powerful than traditional rewards, such as cash, discounts, or gift cards, because they create emotional connections with your customers. And when your customers associate those positive memories with your brand, they become more loyal, engaged, and likely to refer you to others. Experiential rewards are not just incentives; they are investments in your customer relationships. They can help you create a loyal fan base that will spread the word about your brand and boost your sales and ROI. Are you ready to turn your customers into raving fans with experiential rewards? DM me!

In today's highly competitive business environment, brands are constantly searching for innovative ways to engage and retain their customers. Traditional loyalty programs, which often offer points or cash rewards, are being outdone by a new trend: experiential rewards. Here's a closer look at five brands that are leading the charge in offering experiences, rather than monetary benefits, to their loyal customers. https://lnkd.in/gZgFjFmt

Hear from leaders in the industry about what they expected for trends to be in 2023 in experiential as well as their favorite activations from 2022. I think Victoria Sobel from Giant Spoon hit the nail on the head when she said "Looking toward 2023, I anticipate we will continue to see a demand for opportunities to gather in person, though attendees’ expectations of what they will experience on the ground will be far higher. Consumers now look to brands to do more than just demo and sample—they want to participate, learn, celebrate, and ultimately, be part of a community through these shared moments. Marketers should lean into this opportunity to build brand love and loyalty through the creation of great, memorable experiences." #experientialmarketing #experiencedesign #experientialevents

Learn how brands forge deeper connections with their audiences through immersive experiences! Traditionally, events were one-offs, but forward-thinking brands have transformed them into lifestyle moments. Dive into our CEO Sheila Rondeau’s latest blog on the MOGXP website. #ExperientialMarketing #BrandEngagement

Excited to see Experiential continue to grow! My favorite part of this article is a quote from Jim Campling, president of Live Nation UK marketing partnerships, “To help brands, we’ve identified four phases across the live music fan journey – discover, plan, experience and relive.” I think those four phases apply to any event. Make sure you address each of those phases in your plan, and success will happen.

Experiential rewards have emerged as a powerful tool to foster cardholder loyalty by offering memorable and personalized encounters that transcend the traditional financial relationship. Today on the blog, our experts identify four ways experiential rewards can create deeper connections with cardholders: 💡A shift in consumer expectations: Experiential rewards align perfectly with cardholders' desire for meaningful interactions and deeper relationships, allowing them to immerse themselves in unique and memorable experiences. 💡Tap into cardholder aspirations: Imagine the excitement of embarking on a dream vacation or seeing your favorite musician in concert. Experiential rewards bring this excitement to life, creating a positive experience and growing brand advocates. 💡 More than travel: Cardholders have diverse interests and passions beyond travel. Experiential rewards include diverse reward redemption opportunities, including sporting events and concerts, enhancing the personal touch that underpins loyalty. 💡 Contributing to the bottom line: When cardholders have access to exclusive rewards, they are more likely to engage with their financial products and services. This increased engagement leads to a positive ROI and reinforces the value of your rewards program. Keep reading to learn more about The Role of Experiential Rewards in Cultivating Loyalty. https://ow.ly/IYJs50PKyYY Ready to start creating memorable experiences for your cardholders? Connect with our team at sales@amplifiloyalty.com to get started, or visit amplifiloyalty.com to learn more.

Great piece by Natasha Miller about how experiential marketing can completely transform corporate events for the better. I especially love the focus on experiential activations. "These activations, ranging from engaging interactive product demos to immersive brand experiences, provide a tangible connection between the attendees and the brand," she says. Experiential activations can bolster a brand perception or image and can even improve brand loyalty. Never overestimate the power of making genuine connections with your audience! #ExperientialMarketing #ExperientialActivations #MarketingIndustry

Mastering experiential... With the aim of engagement at the core, and against a backdrop of the desire for genuine human connection, we acknowledge the brands, teams, creative thinking and production layers featured in the 2024 industry innovator list. The power of experiential marketing is continuing to flourish across a broad range of sectors and for diverse audiences - with spectacular results. Some of the leading experience themes we admire: 💡 Publishers expanding to become respected experience makers Sports Illustrated 💡 Tech brands creating real-life conversation moments that matter Reddit, Inc. 💡 Highly sensory, theatrical themes shaped to connect often complex messages Pinterest 💡 Evolving from the screen grab or sound bite and optimising long-form engagement platforms to reward and educate Marriott Bonvoy 💡 Solid, playful integration of key sponsorship assets desired by fans Google 💡 Physical, sensory and narrative based curated touchpoints beyond broadcast and digital Formula 1 💡 Brands insightfully finding ways to genuinely enhance and solve for guests needs and wants DoorDash 💡 Legacy, pioneering brands continuing to lead, expand and immerse guests in ways that command attention - and time The Walt Disney Company 💡 Experiences and ultimately reward for loyalty American Express Increasingly, we see the use of clever tech and digital seamlessly integrated – enhancing the impact of the experience in creative, new ways. Experiences continue to expand and evolve to meet the needs of audiences business and increasingly society - and its creativity, insights, empathy and quality production values that lead the way. The experiences we create are designed to have brands seen, heard - and felt! If you're looking to take the design and impact of your experiences to new levels, reach out for a chat. Exciting times! https://lnkd.in/giCjvPT9 #togetherwecreate 

🚀 Steps for a Successful Pop-Up Event Journey: Pepsi Max Edition 🚀 Continuing my series on practical experiential design tips, today I want to share the five key steps for a successful pop-up event! 1. Attract Capture Attention: The idea is to draw the attention of people passing by the pop-up. Without immediately presenting the product, we aim to spark curiosity and make potential customers intrigued and eager to enter. Use vibrant visuals, large banners, and dynamic elements that captivate and invite exploration. 2. Immerse Set the Vibe: The goal is to immerse visitors in the brand's vibe and mood. Reflect the brand’s colors and atmosphere within the stand, using music, visual effects, and even scents that represent the brand. This sets the tone and prepares visitors for the experience ahead, aligning their expectations with the brand's identity. 3. Engage Provide an Experience: Offer visitors something engaging. This could be through interactive games, giveaways, samples, or memorable moments. At this stage, we subtly introduce the brand or product, ensuring visitors are intrigued and want to learn more. It's crucial to provide an enjoyable experience that fosters a connection without being overly explicit. 4. Display Showcase the Product: Present the product or launch in an engaging manner. Provide detailed information about the product and ensure visitors can enjoy and appreciate it as something valuable. Highlight its features and benefits, and create opportunities for visitors to try, test, or taste the product. This helps them understand its unique selling points and see its value. 5. Take Action Encourage Interaction: Offer visitors the chance to take action regarding the product or brand. This could be by sharing a photo on social media with a dedicated hashtag or receiving a discount for a purchase. Set up feedback stations where visitors can leave comments, driving further engagement and action. The key is to involve the visitors actively and make them feel part of the brand journey. What do you think of these steps? Is there any aspect of experiential design you’d like to know more about? 👇 #PepsiNewEra #ThirstyForMore  PepsiCo Pepsi Arabia Pepsi Max UK