Blockgraph’s Post

Why am I where I am now? It's not often that you find a path that truly reflects your passions and strengths, but I can say with certainty that my journey as a businesswoman and VP at 1987 Masters has been just that — a perfect blend of creativity, tenacity, and ambition. Since our inception in Los Angeles, my husband and I have built an entertainment production powerhouse that thrives on delivering unparalleled experiences for the most revered brands in the world. Netflix, Google, Amazon, Cirque du Soleil, The New York Times — the list goes on. Our clients are titans of their industries and they turn to us for events that echo their grandeur — from prestigious award shows to electrifying concerts. What drives me? It’s the magic of the live show — the knowledge that you have one opportunity to create a memorable moment, a single instance to leave an indelible mark on everyone present. We dive deep into every project with a mix of technical wizardry and creative vision ensuring that every summit, launch, or premiere is not just an event but a milestone. I chose this path because I believe in the transformative power of shared experiences. They have the strength to inspire, celebrate achievements, and bring stories to life. Our commitment is that no matter the scale or scope of the occasion, we will make it flawless because, at 1987 Masters, perfection isn't just a goal — it's what we deliver. To all our esteemed clients and partners who share our journey – thank you. Your trust fuels our creativity and drive. And to those dreaming of making their mark — believe in your vision, work hard for it, and never underestimate the power of a perfectly crafted moment. Here's to creating more unforgettable experiences together. #eventmanagement #technolohyinart #venuetechnicalmanagement #moviescreening

Experience the ripple effect of events in 2024! 🎆 Big events mean big crowds and even bigger opportunities for local businesses. From retail boosts to a fresh take on event spaces, the future is bright and booming! #2024Trends #LocalEvents #BusinessGrowth #MusicFestival #CommercialRealEstate

Ever wonder what goes on behind the curtain? 🎚 This isn't me at Coachella (although that would be epic!), it's actually a throwback to a time I was setting up the Soundbad Festival. It was a whirlwind of teamwork, late nights, and a whole lot of fun! 🎸 Speaking of teamwork, have you seen the trend of behind-the-scenes company culture videos in B2B marketing? Let me tell you, it's GENIUS! These videos aren't just about showing off a fancy office or free lunches (although, those are pretty cool too). They're about giving potential customers a glimpse into the heart and soul of your company. They showcase your values, your work environment, and most importantly, the amazing people who make it all happen. 👯 Think about it: we are all saturated with sales pitches, wouldn't you rather connect with a company that feels real, approachable, and, well, #HUMAN? Behind-the-scenes content builds trust, anticipation, and momentum. It shows your audience that you're not just a faceless corporation, but a team of passionate individuals working towards a shared goal. And that, my friends, is how you build lasting relationships! So, B2B friends, are you ready to step out from behind the curtain and show the world what makes your company tick? Let's chat in the comments! Have a great start this week and a sunny festival season. #B2BMarketing #CompanyCulture #BehindTheScenes #TrustBuilding #TeamworkMakesTheDreamWork #Soundbad #OpenAir By the way thanks to the amazing team that promoted the Soundbad Festival Sebastian Goldbach, Simone Neubauer, Dr. Andreas Friedel, Lars-Hendrik Daus, Marco Illig, Jens Amend, and 200 more incredible people for setup and operations.

We've touched down in Cannes 🦁 and we're ready to take on the heat this week! There's nothing more exciting than being on the ground and connecting with our platform partners, clients and industry leaders. We, along with many others, are (perhaps overly) optimistic about getting invited to one of the many Spotify concerts. However, FOMO will be far less than in previous years, with the likes of Snap, Amazon, and TikTok coming through with great evening events featuring The National, Kelis, Honey Dijon, Tinashe, Mr. Eazi, INJI, + many more 🎶 There's no shortage of fantastic events (duh). Here are just some of the many that we're looking forward to: ⚡Amazon Port: Amazon are delivering the goods again with sessions including; Advertising that sparks emotion, Now trending: #Authenticity & Cracking the code to generative AI in ads. ⚡ TikTok Garden is unmissable as always; Made for TikTok: The Value of 'Always On' Creative & When Culture Is A Strategy are just two sessions in an epic lineup. ⚡ Pinterest Manifestival - food, fashion, tattoos and endless inspiration. What more could we possibly want. ⚡ Meta: NavigAIting the Future - a great pun and a great subject. Sold. ⚡ Snapchat: Beyond the Buzz: Using GenZ Insights to Create Balanced Generational Marketing. ⚡ Snap Beet TV: All About the Context: Leveraging AI to Reduce Brand Risk and Maximize Brand Equity. ⚡ CreativeX are also hosting a discussion on 'Metrics that Matter' all around elevating creativity to the board and C-Suite - we managed to score an invite to this one. 😎 If you want to meet up and chat, DM Dani Larimer or Jonny Mole. We’ll be sharing tons of exciting updates from Cannes on our TikTok and Instagram. Follow along below. #cannes2024 https://hubs.ly/Q02C6p8_0

🚀 Redefine Event Creativity - Step Out of Comfort Zones: Regularly challenge yourself to explore. Pushing creative boundaries sets your events apart. - Unconventional Themes & Venues: Embrace unique and unexpected themes and venues that captivate and surprise your audience, making your event unforgettable. - Bold Designs: Experiment with daring and innovative designs that catch the eye and set new trends in the event industry. - Creative Exploration: Keep exploring new ideas and concepts. Creativity thrives outside the comfort zone, driving innovation and excitement. 🔔 Ready to push your creative boundaries? Follow these tips to create events that inspire and leave a lasting impression! #eventprofs #eventproduction #networkingevents

❣️ The Heartbeat of Events Discover why the true heartbeat of any successful event isn't just the technology, but the people behind it. Learn how CrowdComms prioritises human connections in an increasingly tech-driven world. 🌟 Read more in our recent BizBash article: Dive into our human-centered approach to customer service 👉 https://loom.ly/ifF9Q2E #eventprofs #eventplanners #events #eventtech

When an hour delay on your late evening flight results in a chance meeting with Rory Sutherland in the lounge you have to smile. Running into one of your personal heroes and getting to chat for a good 30 minutes felt like a somewhat symbolic end to my Cannes Lions International Festival of Creativity last Friday. A week covered in wristbands, drowned in rosé wine, and packed with incredible scheduled and serendipitous meetings. As many already have pointed out, the festival's stages were dominated by talks about AI and tech. I am in no way anti-technology, quite the opposite. But I must admit I am way more excited by new emerging cultures than new efficiency-driving tools So I thought I would balance that by sharing some of my favourite Rory quotes. Because to me the man represents the good side of advertising and marketing - the one that is endlessly curious about people and dare I say empathetic. 💡 “It’s important to remember that big data all comes from the same place – the past." 💡"Silicone Valley frequently destroys variety and pleasure in the pursuit of a logical end that is ultimately psychologically disastrous." 💡"An automatic door does not replace a doorman." 💡“To reach intelligent answers, you often need to ask really dumb questions." 💡"Not everything that makes sense works, and not everything that works makes sense." And if you are reading this Rory. Thank you for checking the train times for me. I did get home in the end. #advertising #marketing #ingameadvertising #rorysutherland

I have been very much looking forward to this for a while and now it is just a couple of days away! Join us this Wednesday where I will be talking about negotiation skills to win you bigger and better deals. Do let me know if I will be seeing you there, it is going to be a great day 👍 #Event #Speaker #IndustryLeader #ApprenticeshipProvider #TrainingProvider #SalesExcellence #Salestips

THE ESSENTIALS FOR A GREAT EVENT Let’s get one thing straight—safe events are boring events. If you're in the business of ‘just fine,’ feel free to keep doing what everyone else is doing. But if you’re here to make an impact, it’s time to start thinking differently. At Straight Street Event Services, we believe in shaking things up. This isn’t about ticking boxes or following the old playbook. This is about creating something unforgettable. Inside, we break down what truly matters: Tech Won’t Save You (But It Can Bury You) Creativity Is Not a Buzzword, It’s a Requirement A Comfortable Event Is an Unremarkable One Communication That Actually Happens The Audience Isn't Just Watching, They're Part of It If you’re ready to stop settling, it’s time to talk. Because playing it safe is boring, and boring doesn’t win. Get in touch with us today and see the Straight Street Event Services difference for yourself. #greatevents #eventpros #audiovisual #liveevents

Feeling the energy, connecting face-to-face, ano sharing ideas-there's a certain magic to in-person events, isn't there? Whether it's soaking in the buzz of the crowd, absorbing wisdom from industry experts, or simply relishing in new connections, there's something truly special about being together. In a world dominated by digital interactions, these moments serve as powerful reminders of the beauty of human connection and the boundless opportunities that arise when we unite. Here's to the in-person events and how they can change everything for you as a business or personal brand. Xoxo, Shelby P.S. Early Bird pricing for DGML ends Friday, so snag your tickets NOW!