Bloomreach’s Post

🍎 Cue the classic Orchard conference pose 🍎 That's a wrap on Quirk's Media Event in NYC! 2 whole days of networking with the industry's brightest, learning how the world's biggest brands activate on research, and of course, exploring New York City. There's too many takeaways to cover them all, but here are a few that stood out to Rashed Chowdhury & Vince Grana: 🤔 Innovations continue to have a high failure rate, meaning dollars AND human capital are being wasted. Are traditional research methods accurately predicting what will (and won't) win in market? Are brand's better off flipping a coin? There is a HUGE unlock in incorporating social data and digital prototyping to get a more predictive signal 👀 . (Thank you Oksana Sobol of The Clorox Company) (also great points added in Ben Harknett from Cambri's session) 🔍 More often than not we want to rush to the finish line and launch that new concept. However, it's very common to not get it right on the first go - largely due in part by skipping integral steps in the learning process. There is REAL power in running jobs-to-be-done studies to understand underlying pain points of your consumer. (Thank you Meryl Debrosse of Reckitt & Andrew McDonough of Protobrand) 🔄 Rather than using creative testing as an end point, use it to inform your research or creative brief. This can improve your strategy throughout the creative development process. (Thank you Francesca DeLisi Cruz of eBay & Ipsos) ❌ The intent data from research methods focused on claimed / reported responses is not always the reality. There is a growing need for behavioral data and insights to drive confidence in research (Orchard couldn't agree more). (Thank you Doug Pearson of Mars) The list could go on! Thank you to all session leaders and to the new faces we met. Visit orchard-insights.com to learn about our in-the-wild approach to behavioral research! #inthewildtesting #digitalprototyping #quirks #quirksNY #marketresearch #consumerinsights #newmethods #accurateinsights #researchevent #insights

That's a Wrap!! It was amazing to spend last week in New York as part of the Ascendents Bootcamp. A big congratulations to Susan MacDermid for creating such a valuable form for Retailers, Brands and Tech partners like Qsic, to come together and discuss the needs of the industry in such an open and honest way. So many exciting things happening across the now 200 Retail Media Networks (RMNs) in the US. According to a great session moderated by Andrew Lipsman, in-store digital media has seen a whopping 33% increase in investment during 2023 due to its monetisation capabilities and larger audience reach. The second highest investment outside of social media. So many topics were covered, but let me just zero in on Retail Media 3.0 and its major focuses, as this is where the industry is currently at. #1 Growth - RMN will generate $104B by 2027 in the US alone - By the end of 2025 RM is estimated to generate between 12% - 23% of a retailer's revenue. (Up from 0.5-1.5% today). #2 Improvement  - Measurement: Standardisation and real-time reporting - Data: 1P Data, accuracy, actionability #3 More Competitive  - The insatiable demand for RM inventory  - Greater inventory is required to scale and compete. #4 More Complex - Changing shopper behaviors - Loss of cookies - In-housing RM teams - genAI Retail: Post-search era challenges/opportunities #5 Needs to get easier - Brands and agencies are struggling to have resources for lots of RMNs. - Opportunity: Become competitive with the major media players and then out-compete then as Retailers. Exciting times are ahead, and early adopters are capturing the lion's share of the value. Congratulations to Cara Pratt SVP Kroger Precision Marketing, for taking home the Ascendants award for her contributions to driving this young industry forward. 

Am I making hand gestures while hitting home a really relevant point in the discussion? Or am I showing everyone my latest dance routine and everyone is really unimpressed? Or, am I panicking about something, again with everyone being unimpressed? Regardless, that was a fantastic conversation about Social Intelligence in the Food & Beverage space! Thanks to Tanzeel S. & the Social Podium team for putting it on! #SocialIntelligence #SocialListening #SocialAnalytics #SocialResearch #SocialMedia #ConsumerInsights #FoodandBeverage

🌟 What an incredible day at the Kingfisher Tech IDEATHON! 🌟 On Thursday, we gathered at Google’s offices in Kings Cross for a day filled with creativity, innovation, and teamwork. It was amazing to see so many brilliant minds coming together to hack ideas across various themes. Over 80 colleagues from Kingfisher plc came together, turning ideas into potential game-changers for our customers. From brainstorming to pitching, every moment was packed with energy and innovation! 🚀 Highlights of the Day: 🗣 Inspiring Talks: we kicked off with a welcome session from Christopher B. and an inspiring talk from Alfred Biehler Google Head of Innovation 🌏 Diverse Teams from all banners at Kingfisher brainstormed ideas across various themes such as customers, supply chain, technology, e-commerce, AI, environmental and social impact. 🤝 Team Collaboration at its finest as colleagues developed innovative solutions for our customers.  🎨 Creativity: equipped with Chromebooks, Google Workspace, and creative kits, ideas flowed freely! 🎤 Presentations: each team presented their ideas, showcasing their creativity and problem-solving skills through various media formats, impressing our judges with their creativity and impact. 🏆 Awards: prizes were awarded for the best ideas, and the energy in the room was electric! A huge thank you to Google Cloud team for hosting us, and to everyone who participated and made this event possible! The winning ideas truly showcased the limitless potential when diverse minds collaborate. Let’s continue to innovate and make an impact! Looking forward to seeing where these innovative ideas will take us next. Until the next IDEATHON! 💡🌟 Here's a little recap video from my own perspective, capturing the energy and excitement of a memorable day! 😊 #KingfisherTech #IDEATHON #Innovation #Ideas #Teamwork #Creativity #diversity #Tech #Google #KingsCross #Collaboration #FutureForward Alfred Biehler Alex Cleland-James Shravan Polisetty Neil Rutherfoord Christopher B. Susannah Teixeira Dorrie Dowling

After a month of intensive work, I'm elated to share the successful completion of my Consumer Insights and Market Intelligence Externship with Beats by Dre and Extern! This transformative experience has been a cornerstone in my professional development, equipping me with invaluable skills and industry insights. Through Extern's program, I had the unique opportunity to tackle real-world data challenges, significantly enhancing my capabilities in data analytics, presentation crafting, and strategic insight development. Core Competencies Developed: 📌 Honed research methodologies, conducting interviews and analyzing data to extract actionable product enhancement insights. 📌 Employed advanced analytical techniques to uncover latent patterns, enhancing my grasp of consumer trends and contributing to strategic planning. 📌 Crafted impactful data visualizations to effectively communicate findings, translating complex information into clear, actionable recommendations for Beats by Dre leadership. I extend my heartfelt appreciation to my fellow externs, the dedicated professionals at Beats by Dre—especially Camille Barbier and Sherri Singh—and the Extern team, including Michael Guerrero and Juan Landi, for their invaluable guidance and support throughout this transformative experience. As I look ahead, I'm energized to leverage these newly acquired skills and insights in my future professional endeavors! 🚀 #DataAnalytics #ConsumerInsights #BeatsbyDre #Extern

Busy week in the industry ahead of Cannes 🇫🇷 Roku Exchange will provide more signals advertisers want. The line between programmatic and direct buys is getting blurrier. 📺 Go Louqman Parampath! Oracle is shutting down its ads business. If you’re not 100% in the media business, the rapid changes in the privacy world pose too great of a risk. ❌ Seedtag acquires Beachfront! Contextual signals are super important for CTV, not just environments that rely on cookies. 🌐 LiveRamp RampID is now integrated into Nielsen ONE! Comprehensive measurement requires interoperability. 📊 Experian launches an onboarding business. If anyone can shake up the onboarding business its Experian! 💼 Shout out to old colleagues Kimberly Gilberti Adam Kobus ❤️ Albertsons Media Collective TV Launch. Another RMN expands to CTV where higher CPMs and additional inventory are a catapult for growth.  🚀 And this is only a snapshot of the news 🤯

🎉🎉 Welcoming the New Financial Year 2024-2025 🎉🎉 As we close the books on an incredible year at our advertising agency, we're filled with gratitude for the creativity, resilience, and dedication that has propelled us through the financial year 2023-2024. 🙏💼 Business challenges are inevitable, but they also present opportunities for growth and innovation. The key to handling these challenges lies in a proactive approach, strategic planning, and resilience. Today, we're excited to step into the new financial year 2024-2025, ready to create more compelling narratives, innovative campaigns, and impactful brand stories. 🚀🌈 We're looking forward to collaborating with our clients, partners, and team members to make this year even more successful. Let's continue to push boundaries, challenge the status quo, and create advertising that truly resonates. 🎯🔥 Here's to a year of creativity, growth, and success in the world of advertising! 🥂🎆 #NewFinancialYear #April1st #Advertising #Creativity #Success #BTL #Transit

This is one of my favorite Core Behaviors. It never fails to amaze me that when your response to a situation, person or issue is curiosity instead of negativity or frustration, how much you can learn. A simple “Can you help me understand why this issue is causing you so much angst?” changes the conversation from a “Fix this” conversation to a “This is how this made me feel” conversation. Now you understand the emotional cost and more importantly you understand what a successful outcome will mean to the person. What could be more powerful? Follow us at #gettoknowgovplace and see real life stories of how Core Behaviors can transform a culture and drive #growthmindset everyday!

📣 We envision a digital media space that is "very demure and very mindful" - i.e. digital media spaces that are safe, reliable, and inclusive! ✨ With our partners from around the world (media and civil society organizations, journalists, digital content creators, and activists) and through our RNTC Media Training Centre, we are committed towards co-creating digital media space(s) that advance information integrity, and contribute to ensuring a healthy information ecosystem - for all. 👋Interested in learning more about our work and/or exploring opportunities for collaboration? Reach out to us here on LinkedIn or write to us at opportunities@rnw.media. We are always up for a chat! 💡 Fun fact: if you aren't familiar yet with the most recent TikTok trend to go viral this summer, or are just curious about how the 'very demure' trend got started, check out our comments section to learn more!

🚀 Transform Your Research Incentives with These 4 Key Pillars: Access: Simplify how participants receive rewards, breaking down barriers to participation. Ease: Streamline the reward process to ensure a frictionless participant experience. Rewards: Offer meaningful and desirable incentives that truly resonate with your audience. Speed: Ensure prompt reward delivery to keep participants motivated and engaged. By focusing on these areas, researchers can significantly enhance survey participation and data quality. Let's embrace these pillars for more effective and rewarding research experiences. #ResearchInnovation #ParticipantEngagement #SurveySuccess